From a small Four Seasons Hot Pot City to Guilin Zai Jia Wei Beverage Co., Ltd., which now has more than a dozen chain stores, the growth and expansion of "Guilin Zai" seems inevitable.

in the late 1991s, it was an era of unprecedented activity after the implementation of the market economy. The catering industry in major provinces and cities across the country began to prevail in group development and chain operation, while before 1998, there was no Chinese food chain enterprise in Guangxi. As one of the founders of the company, Mr. Wu Pinzhong, the chairman of Guilinzai, seized this opportunity and turned a little-known "Four Seasons Hot Pot City" into the first Chinese food chain enterprise in Guangxi in 1998-Guilin Zaijiawei Beverage Co., Ltd. Since then, "Guilin Tsai", a name that makes local people look ordinary, has become more and more popular in and out of Guangxi, and has become an influential catering brand in Guangxi.

As the chairman of Guilin Tsai, Mr. Wu Pinzhong has always had such a mentality that the catering industry is directly related to people's health. If you engage in catering industry, you must have a conscience. Only what you think is good and healthy can you sell it to your guests. Wu Dong often instills this view into the company's managers and employees, warning them not to cheat on ingredients or choose bad raw materials to control costs. Wu Dong said that this is the greatest integrity in catering business.

In addition to managing the company, Wu Dong is also a gourmet, who highly advocates healthy eating. Speaking of this, Wu Dong also laughed and said that he was engaged in the catering industry because of his delicious food. Wu Dong often develops some healthy dishes by himself, which can be called professional in terms of nutrition collocation, color and taste. For example, the fist product of "Guilin Tsai"-the spring series hot pot, is that when Wu Dong went out for an outing, he had a whim and took the mountain spring. Through simple and natural processing, the fish cooked was very delicious, and it was sold as a signature food in the store from now on; At present, there are many such dishes developed by Wu Dong in the "Guilin Tsai" chain store, such as "colorful and refreshing vegetables", "cucumber with strange flavor and refreshing juice" and "hot pot with vegetable juice thick soup", etc., most of which are natural and healthy and nutritious foods. When it comes to health and wellness, Wu Dong bluntly benefits from family education. Wu Dong's mother, Grandma Wu, is now in her nineties, and she is still physically strong, quick-thinking, and spirited, all of which are due to her persistent emphasis on healthy eating habits and keeping a good heart. For this, Wu Dong is very touched, and has always stressed that health must be eaten, and it is eaten by daily meals.

A few years ago, Wu Dong began to study the nourishing effect of wild ganoderma lucidum, and developed a "wild ganoderma lucidum wine" with remarkable effect through reasonable collocation and careful processing of more than a dozen nourishing medicinal materials. First, I drank it myself, which proved that the nourishing effect on the human body was really obvious. After drinking it, my face was ruddy, my hair was bright and full of energy. So Wu Dong gave the soaked Ganoderma lucidum wine to friends and relatives to share, and friends and relatives felt good after drinking it. Wu Dong felt that more people should share this healthy happiness, so he handed over the formula of Ganoderma lucidum wine to someone who was responsible for processing it, and then distributed it to chain stores for sale. This self-made wild Ganoderma lucidum wine was introduced in Guilin Zi chain store in Nanning, which caused a very good response. Many customers who had drunk it designated to drink this wine every time they went to the store for dinner, and they also told their friends about the benefits of this health wine. In this simple matter, Chairman Wu Pinzhong's attitude and views on catering management have been well reflected-advocating the way of keeping in good health and offering healthy food. Only what you think is good is recommended to your friends and promoted to the vast number of diners.

thirty years of reform and opening up have spawned a large number of national economic brands. Only dynamic enterprises can always win in this market economy of survival of the fittest. Since its establishment, Guilin Tsai has established the development direction of the enterprise: based in Guangxi and facing the whole country. In the past ten years, it has laid a solid foundation in the region. As one of the earliest catering enterprises in Guilin, Guilin Zi got involved in Nanning and Liuzhou catering markets early and quickly, and gained obvious advantages in the local market. At present, Guilin Tsai has built more than 21 chain stores in Guangxi, with branches in almost all first-class and second-class cities in Guangxi. Wherever Guilin Tsai goes, the unique flavor and unique business model of the new school of Guilin cuisine can cause quite a shock to the local catering industry, and also bring strong attraction to the consumers, thus occupying a considerable share of the catering market in various places and playing a decisive role in the promotion of Guilin cuisine.

As a national Chinese food chain enterprise specializing in "Guilin local flavor". With the guiding ideology of "out of home, it is better than home", and based on the original positioning of Guilin's flavor dishes, Guilinzai deeply digs into the essence of Guilin cuisine, and through deepening, innovation and integration, it raises traditional Guilin cuisine to a brand-new level, and strives to create a unique catering road between tradition and fashion, becoming a model of Guilin's national brand. At present, Guilin Tsai has established a complete brand management system. At the same time, it has boldly entered a trip to diversified business and expanded its brand market through franchising, joint venture, direct marketing and other forms.

"Sincerely offering special food" has become the business philosophy of Guilinzai. It is this simple sentence that reflects Guilin Zi's unique understanding of the management of catering enterprises. "Sincerely offer special food", that is, the embodiment of quality, characteristics and service;