Money-making industries can absorb the resources of upstream and downstream industries. Xiaomi's strategy is to seize the market gap left by Apple and many cottage phones. Its basic positioning is: high configuration and low price, high configuration to meet the needs of the boss's surname, low price to meet the purchasing power of ordinary people. Obviously, Xiaomi's positioning is lower than Apple's, but higher than many China shanzhai mobile phones, which makes it capture a very wide range of consumer groups: consumers who need to use smart phones but care about the price.

2. Founder

Xiaomi's team members are all Internet experts, especially the founder Lei Jun, which is a strong support for Xiaomi's success. Lei Jun's comprehensive quality is very high. He once participated in the founding of Kingsoft, served as CEO of Kingsoft, and founded Joyo. Com, served as the vice chairman of Jinshan Company, invested in Vanke Eslite, Duowan and Youshi Technology, and served as the chairman of Jinshan Company ... These experiences enabled Lei Jun to have both the ability of an operator and the strength of an investor, thus knowing how to cultivate the value of Xiaomi.

3. Business model

Xiaomi's business model has always been praised by everyone. To put it simply, Xiaomi's basic model is to sell hardware at a cost close to the cost price, so as to build a mobile Internet platform and then do value-added services on the platform. After this model is established, especially with intelligent terminals, Xiaomi can connect more intelligent hardware, thus establishing an ecological chain of intelligent hardware.

4. Settle down

In an impetuous society, everyone tries to make quick money, which is likely to ruin the company in the end. Xiaomi's team knows how to sink down and start a business. For example, Xiaomi can do it: from the establishment to the release of the first product, there is a gap of 1 year and 4 months, and the sales of a mobile phone are separated by 1 year and August, and no money has been made in the past two years. Because they know that only by settling down and doing some things thoroughly can they have a chance to break through at once.

Xiaomi has been in the business world for many years, maintaining a strong energy and supporting its progress. Of course, it is far more than the above four aspects. This article is just to throw a brick to attract jade and give you some inspiration.