Volkswagen Dianping - Advantages:

1. Massive merchant information. Volkswagen Dianping's merchant additions are done by both users and Dianping's sales***. Some users like to share found near home appeared some new restaurants or hair salon what to go to add in the Dianping network. Other than that, it's the offline sales people at Dianping.com. The daily task of the salesmen is to walk around the area and go into each store to sell Dianping's three products: keyword ranking, e-coupons, and group buys. At the same time, they find out the new situation of the store changes, and update the page corrections in time. ?

2. Accumulated years of UGC review content. Accumulated UGC review content from 03 years, for users, no matter whether it is dinner, beauty, bath, leisure, or wedding photo pet store, can be found. In the choice, reducing the cost of trial and error, review series out of the restaurant's total score, taste, environment, service three bylaw scores, basically to be able to quickly judge the situation of a restaurant. Plus the amount of per capita consumption provided by previous users. New users can easily choose their own acceptable restaurant. ?3. Integrity detection system. Dianping.com currently has its own integrity detection system and is constantly improving it to increase the accuracy of the detection. It is a very advanced and sophisticated system that automatically detects when a merchant writes their own favorable reviews to hype up the business and bad reviews of their competitors.

4. Leading in niche categories such as marriage, parenting and home decoration in VWD. ?

Weaknesses: 1. Smaller share in third- and fourth-tier cities, mainly popular in big cities like Shanghai. ?

2. Meituan, Nuomi's power in the first and second tier cities, need energy to fight against it.

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3. The original threshold for the accumulation of merchant information is not high, and none of the giants encountered can be called a threshold. ?

4. Due to the openness of the review, which inevitably leads to a large number of spam comments and invalid information interference, the lack of innovation in the review, the original advantages gradually fade.

Meituan advantage:

1. Brand advantage. Meituan.com is China's first group-buying website, driving and leading the development of China's group-buying industry; Meituan.com has millions of registered users and maintains a sustained high rate of growth; Wang Xing, the founder of Meituan.com, has a high degree of visibility and reputation in the Internet community.

2. Service advantages. Multi-dimensional enhancement of the user experience, the realization of the consumer first. In addition to strict merchant audit, Meituan.com also invested ten million yuan in call center construction, while taking the lead in launching the "unconditional refund within 7 days of non-consumption", "consumption is not satisfied, the Meituan will be free of charge" and "expiration of non-consumption, one-key refund". The company is also the first to launch a series of consumer protection programs such as "no consumption within seven days, unconditional refund", "consumption is not satisfied, MITUAN will be free" and "expired without consumption, a key refund".

3. Capital advantage. The revenue and the investment of Sequoia Capital have made the strength of MMT more and more powerful.

4. Experienced operation. MMT has a strong business negotiation team with rich experience in business cooperation negotiation. 5.100% logistics control. The logistics of Meituan.com is that customers will receive a unique Meituan.com verification code after payment, and then take the code to the corresponding city to buy, which can save the time and cost of express delivery.

Disadvantage

1. resources, money: although just got a lot of financing, the United States will be more careful with the money, but O2O or a protracted war, and now the competitors have become a BAT, investment in Ali and the United States seem to be separated, not to mention Ali is now the center in the just resurrected word of mouth.

2. Vertical competition: cat's eye movie results are good, but Baidu Nuomi and Star Cinema's cooperation can also be considered a sniper group's big move; in the hotel and tourism business, Ctrip, Yilong's merger is to further squeeze the development of the United States group of space, at the same time where to go is also in the step by step, so that the United States group's expansion of the hotel and tourism is extremely difficult to root. And in the takeaway business, Meituan is also encountered from the hungry sniper front, Baidu takeaway is also in force. As a comprehensive website of life, the Mission has the advantage of high user access frequency, but if you put a lot of effort into competing with vertical sites will be quite painful.