According to the analysis report of China fast food industry market prospect and investment strategic planning, compared with the previous year, the number of stores, meals and business area of fast food enterprises in China increased by 7. 1%,1%and 7.5% respectively, and the average turnover increased by 1 1%, and the average profitability increased by 2%. It can be said that the fast food industry in China has entered a mature stage from the initial stage.
China's fast food industry is far from Europe and America. Our per capita consumption of fast food is $63.7, while that of developed countries such as the United States, Canada or Australia is around $600. Therefore, the per capita consumption of fast food in China may increase strongly in the future, with huge market potential.