Introduction: The management style is innovative. She has a global vision and moves quickly, but there are great problems in communication with the purchasing manager of the production department. The following is a modern business communication case I brought to you, hoping to help you.
Communication is a very important thing in an organization. Clever interpersonal communication can easily make members feel happy, friendly and easy-going, and can also release and relieve pressure, so as to minimize major issues and minimize minor issues, thus playing a role in maintaining interpersonal relationships. Research shows that enterprises spend 70% of their time on communication, and 70% of their problems are caused by communication barriers. It can be said that the common problems of low efficiency, poor execution and low leadership in enterprises are closely related to poor communication in the final analysis.
Communication is a process of information exchange. Effective interpersonal communication can achieve accurate information transmission, establish good interpersonal relationships with others, and solve problems with the help of external forces and information. However, due to the subject and object of communication and external environmental factors, various communication obstacles may appear in the process of communication. This is also the reason for communication failure. Therefore, in order to achieve the purpose of effective communication, we must first recognize the possible obstacles in communication, and then take appropriate measures to avoid obstacles, so as to achieve constructive communication.
This case mainly involves five communication subjects, namely Wang Weiguang, president of textile company, Guo Jian, manager of printing and dyeing factory, AARON Li, manager of purchasing department, director of printing and dyeing workshop and supplier. The communication between Wang Weiguang and Guo Jian is the most crucial link. The problems existing in the communication between them can be analyzed from the following aspects:
(1) Communication goal: Any communication has a purpose, and both parties hope to achieve it through communication.
Meet your needs in some way. On the premise of not harming one's own interests, we can provide what the other party expects from the other side's point of view in communication, so that communication can achieve a win-win situation. In this case, the two communication subjects have their own goals:
The goal of Guo Jian, manager of printing and dyeing factory:
A, from the company's interests, solve the problems caused by the purchase of substandard textiles.
Loss of company interests
B, through their own authority and ability to solve their own problems.
Wang Weiguang's goals are:
Send a message to Guo Jian and tell him that our enterprise has signed a contract with that factory.
The purchase contract, no matter what method is adopted, must not make these two companies appear.
Why are you embarrassed?
B, let Guo Jian understand that the company's functions and powers have been divided, and must be in their own.
Do things within the scope of rights.
(2) Lack of certain communication skills. Communication is an art, and the speaker should resonate with the other party.
Interested and obedient people should give timely feedback and encourage the other party to disclose more information. Only when both sides understand each other's needs and intentions on the basis of information exchange can we find the best balance point and realize effective communication.
In this case, Guo Jian reflected the problem in the form of a written report and pointed out the problem directly without any foreshadowing. Therefore, on the one hand, Wang Weiguang, as a leader, could not understand the cause of the incident; on the other hand, he felt that Guo Jian was blaming and complaining rather than reflecting the problem.
So as to solve the problem. Secondly, superiors are always worried about their own image, and Guo Jian, as a subordinate, should understand that solving problems must be carried out on the premise of maintaining the image of superiors. Answering questions from superiors is circuitous, not direct refutation.
And Wang Weiguang after hearing Guo Jian's report, just use 1? Then why didn't you tell me? Questioning Guo Jian's behavior, that is, Wang Weiguang, as a good listener, didn't understand the problem.
(3) communication strategy. Communication is strategic and must be based on the communication object, content and emotion.
Choose appropriate communication strategies for different scenarios.
In this case, the two sides conflict because of information asymmetry and information fault. After the incident, Wang Weiguang used his authority and position to tell Guo Jian? We signed a purchase contract with that factory, and they will be particularly sensitive. You will really put us in an awkward position. ? Then directly ask Guo Jian not to exceed his authority to handle this matter. However, under the pressure of Wang Weiguang's accusation, Guo Jian took the attitude of shifting the responsibility to the director of the printing and dyeing workshop.
Obviously, the director of the printing and dyeing workshop, as a subordinate of manager Guo Jian, should be directed by Guo Jian to some extent. At the same time, Guo Jian is more self-centered and communicates with people with a high attitude. Like what? I paid special attention to the purchasing manager. The textiles at that end disrupted our process. Don't buy him in the future? . You don't communicate with your superiors in a low-key way, but you go directly over your superiors and try to make decisions independently.
Similarly, AARON Li, manager of the purchasing department, is at the same level as Guo Jian, manager of the printing and dyeing factory. All requests made by Guo Jian to him should be regarded as suggestions, and whether the final suggestions are adopted or not should be decided by his leader Wang Weiguang. Therefore, AARON Li's main problem is that he didn't take the initiative to report his work, which made Wang Weiguang an information inferior party in this matter.
After receiving the call from the director of the printing and dyeing workshop, the supplier did not take the initiative to solve and reflect the problem.
Generally speaking, people don't like being criticized and denied. But sometimes we unconsciously reveal our self-centeredness and superiority in conversation. I feel that I am right and everyone else is vulnerable. There is a saying that the strong hint is attack.
Sometimes our intentions are good and well-intentioned, but if we speak too strongly and pay too little attention to each other's feelings, the other person will sound as uncomfortable as being attacked.
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