Six precautions for the franchise
1, in the pre-franchise, pay attention to the reasonable financing, reasonable investment:
Franchisees should live within their means, choose the franchise fee suitable for their own thresholds, or else, the debt is high, the whole day worried, the store's operation has a great impact.
2, control the operating costs, planning a good stocking strategy:
Planning a good stocking strategy, regulate the speed of turnover, is also an effective way to control costs. Stores should be avoided as far as possible to avoid pressure goods, many new bosses often appear funds accounted for a serious situation, the capital operation is stretched to the limit, and soon fall into difficulties. Seasonal slow-selling goods should be timely price reductions clearance, with new goods to supplement the original vacancy. After all, goods are only sold is money.
3, learn to manage employees:
Franchisees must realize that the management of employees is their own thing, and it is necessary to do a good job. First of all, the franchisee must fully understand their employees. As a manager, it is not easy to be able to fully know your employees. But managers who can fully understand their employees, the work will be carried out much smoother.
4, learn to manage customers, establish good customer relations:
In order to open up the market, tap new customers, the franchisee can take a variety of business methods for marketing. For example, joint business method: you can and nearby cafes, movie theaters, Internet cafes and other commercial establishments with *** with the same customer base to form a joint venture, for example, buy a prescribed goods will be possible to get a movie ticket and so on.
5, with the franchise headquarters to coordinate **** into:
Franchisees should listen to the headquarters on the basis of the views of the headquarters, and actively communicate with the headquarters in a timely manner to pass the local information, with the headquarters of the existing experience **** with the discussion of the local situation of the business strategy.
6, actively accumulate industry experience:
Franchisees should pay attention everywhere, more accumulation. For example, open a clothing brand franchise, the franchisee should read more popular magazines, more to participate in fashion activities, in order to cultivate their own unique fashion concepts and a keen sense of fashion.
Expanded:
1, only from the size of the investment, the number of franchises and other surface conditions is difficult to judge a franchise project. In fact, entrepreneurs should still be from the project's profit model and franchise system to examine these two aspects.
2, first of all, the intention to join the project, it is best to first secretly examine some. Franchise to the project to go to the consumer, as a customer and shopkeeper or clerk chat, and estimate the daily turnover, analyze the customer base, consumption time, etc.; inspection lasted for a period of time, to see whether the results of the inspection and join the headquarters of the contents of the match, so as to determine the other side of the honesty of the attitude.
3, do not cooperate with dishonest allies.
4, and if the program simply has not yet opened a franchise, or the first store less than a year, you ignore it.
5, finally, to understand clearly the franchise program franchise system of the degree of perfection. Such as the examination of the alliance on the franchise business model of knowledge and operation level, to see whether he has a set of text and can be operated franchise management manual and franchise operations manual; to see whether he is in the franchisee selection, franchise site selection and other aspects of a responsible and cautious attitude; to see whether he attaches importance to the interests of the franchises and follow-up management, and so on.
6, the best way to examine this is to go to the training organized by the owner of the alliance, and then prepare a large number of questions to "make things difficult" them, to see whether they have fully prepared to join the project.
Reference: Baidu Encyclopedia