The management style of an enterprise is the personality characteristic that distinguishes an enterprise from other enterprises, and it is the inherent quality that an enterprise shows in its consistent behavior. This is the basic element of establishing corporate image. Enterprise management style is the embodiment of enterprise spirit and value. Enterprise spirit includes employees' understanding and recognition of the characteristics, status and atmosphere of the enterprise; Have the same belief that the fine tradition of the enterprise, the spirit of the times and the personality of the enterprise are integrated; Employees have ideals and hopes for the future development of this enterprise. Corporate values are the recognition and choice of all employees' behavioral meanings and their respected behavioral goals. The intrinsic quality of enterprise management style mainly lies in: (1) corporate reputation; (2) enterprise management; (3) enterprise ethics; (4) competition; (5) Corporate culture and other aspects. The concept orientation of enterprise is a process of combining the unity and individuality of enterprise image. This personality, that is, corporate style, is an important part of mental identity and the development of corporate philosophy. Principles for setting catering business style The business style of catering enterprises has a strong personality, which is naturally formed in operation to a large extent, and it is difficult to set it in advance, because the style belongs to the artistic category and it is difficult to standardize it with technical operation and system. However, this does not mean that the formation of style in enterprise management and cultural construction excludes consciousness, initiative and creativity. In fact, there are rules to follow and principles to follow. The setting principle of a catering enterprise's management style can be thought and constructed from the following aspects: uniqueness The uniqueness of a catering enterprise's management style is its special charm that can attract people's attention in millions and tens of millions of catering enterprises across the country, at least in catering enterprises in provinces, autonomous regions and municipalities. This special charm makes an enterprise have great energy to open up the market and attract customers. The endless stream of consumers who heard the news not only publicized the reputation of the company, but also brought it a rolling source of money. Authenticity Authenticity refers not only to the authenticity of products, but also to the sincerity of business philosophy and production and sales process. The core of this truth is the noble, upright, honest and enthusiastic personality, social responsibility and professional ethics of the operators. Long-term persistence refers to the principle that catering enterprises set lofty goals for the development of enterprises for the sake of big interests and long-term interests, and get rid of the short-term behavior mode of trend-oriented profit-seeking. Enterprises without lofty goals, that is, enterprises without eternal principles, have no great development, and it is even difficult to maintain a long-term existence. Editor: Chen Jinkang