Restaurant awareness of the most important thing is that there is no effective promotion of the brand, offline through the form of flyers, and online through various social platforms for effective promotion. And customer traffic is not stable, the second consumption rate is low is also relevant, a direct factor is the lack of food, food does not make customers have the desire to spend twice will lead to a gradual decrease in customer traffic, and service attitude, restaurant environment will affect the stability of the flow of customers.