Concentric Design (professional VI design company) Answer:

Brand VI design refers to the visual aspects of the design work carried out by the enterprise in order to create a brand image and improve brand awareness. It mainly includes the following parts:

Logo design: the logo is the core part of the brand VI design, also known as the trademark or Logo. the logo should be able to intuitively express the characteristics and positioning of the brand, with a high degree of recognition and a sense of aesthetics.

Color design: Color is very important in brand VI design, different colors can convey different emotions and information. The brand needs to choose the main color that meets its positioning and product characteristics, and develop a corresponding color scheme to establish a unique visual style.

Typography: The brand VI design needs to choose a font that matches the brand's positioning and use a uniform font style to ensure that the brand maintains a consistent image in a variety of scenarios.

Graphic design: In addition to the logo, the brand VI design may also contain other graphic elements such as patterns, icons, etc. The brand VI design should be designed to be consistent with the theme of the brand. These graphic elements should be compatible with the theme and concept of the brand and be able to convey the characteristics and image of the brand.

Printed materials design: printed materials are an important part of brand VI design, including business cards, letterheads, brochures and so on. Printed materials design needs to follow the overall style of brand VI design to ensure that the brand can maintain a consistent image in various occasions.

Website design: With the popularization and development of the Internet, websites have become an integral part of brand VI design.

Original VI design works