He was born in an ordinary rural family. With his tough personality and hard-working hands, he started from a small restaurant on the roadside. After many setbacks and blows, he still maintained his passion for starting a business. Through constant innovation, brand building, management strengthening and wealth sharing, he finally started his own catering business. He is Du Xintao, chairman of Tai 'an Juding Catering Co., Ltd..
A hardship: I lost more than 11,111 yuan in two months.
On the 9th, the reporter came to Du Xintao's office, and the corporate philosophy of "every little makes a giant, one word keeps its promise" was impressively written on the wall of the corridor. Talking about entrepreneurial experience, Du Xintao opened the floodgate of memory. "I was born in an ordinary peasant family in Ningyanggang Town, and I like cooking since I was a child. In 1991, after graduation, I went to learn cooking from a teacher, and I learned a lot from it for three years. In order to develop my own business, I decided to open my own hotel. " Du Xintao said that with a dream of starting a business, he came to Tai 'an. After carefully investigating and analyzing the catering market in Tai 'an, he decided to choose Taiwen Road, Xujialou Sub-district Office in Taishan District, and opened his first restaurant in Tai 'an.
At the beginning, Du Xintao's restaurant had only four elegant rooms and a small hall less than 31 square meters. At that time, Du Xintao was passionate and personally cooked in the kitchen. In order to win customers, Du Xintao defined the hotel consumption mode as a popular mode, and set up an affordable image. "When I first started business, I basically lost money to earn money. If people want 21 yuan dishes, I will give them dishes with an actual cost of more than 21 yuan, and then let people feel that they are worth it." Du Xintao said that although he always wanted to win a good start through the affordable route, when he settled accounts at the end of the month, he found that the restaurant actually lost more than 8,811 yuan in the first month of opening. However, this did not change Du Xintao's business philosophy. He still treated customers according to the principle of value-for-money, but the next month he lost more than 8,611 yuan.
In 1993, a total loss of more than 1,111 yuan in two months was definitely a large sum, but Du Xintao believed that business would not continue like this. Everything comes to him who waits. Since the third month, Du Xintao's business has gradually improved. "It may be that the initial customers' awareness of the hotel was low. Although they lost money in two months, they won the reputation of customers. From the third month, the hotel business began to improve. In the third month of opening, the highest turnover per day reached more than 1,111 yuan. By 1994, in Du Xintao's small restaurant at that time, only customers consumed 311 to 411 bottles of beer every day, not counting wine income, and the restaurant could make a profit of more than 1,111 yuan just by selling wine bottles every day.
B magic weapon: keep innovating to retain customers
In October, 1994, Du Xintao bought another hotel in Xujialou Sub-district Office, which expanded the scale of the hotel. At that time, the competition in the catering industry was already very fierce, and he was keenly aware that it was difficult to distance himself from other catering peers only by providing benefits. Only by winning by surprise and constantly innovating can we get living space.
Du Xintao found that KTV private rooms became popular in many big cities in the 1991s. In order to conform to the trend of the catering industry, Du Xintao invested a lot of money and equipped hotels with the most advanced KTV equipment in China. In Tai 'an at that time, this was undoubtedly an amazing move. The addition of KTV equipment in hotels was the first in Xujialou Sub-district Office, and there were only a handful in the whole urban area of Tai 'an. At that time, people's entertainment projects were relatively scarce. Many people took a fancy to Du Xintao's hotel to sing and entertain after eating, and then went to eat at home.
In this way, Du Xintao's hotel became famous, and its business was booming. In 1999, Du Xintao once again expanded the scale of the hotel and established the China Hotel. This time, he once again innovated and pioneered the customer pick-up service in Tai 'an. Du Xintao will send a special car to pick up and drop off customers who eat at the China Hotel within Taicheng, which has won the favor of many customers.
"There is a bridge at the junction of Longtan Road and Outer Ring Road, and our hotel is just to the south of the bridge. The Overseas Chinese Hotel and Jingya Hotel were already very famous at that time. Later, some customers recognized us very much, so they made up a jingle to describe us, saying that we are' overseas Chinese in the south of the bridge, elegant in Xujialou'." Du Xintao said.
C planning: building a century-old restaurant
Du Xintao's catering business is booming, but he is not satisfied with the local prosperity of Xujialou. In 2113, Du Xintao formally entered Taicheng catering industry, established Juding Catering Co., Ltd. and opened the first Juding Hotel on Yingsheng Road.
Shortly after its opening, SARS raided most parts of China, and many industries were hit hard by this situation, especially the catering industry. For a period of time, many catering enterprises almost fell into the desperate situation of operation. "I was affected by SARS when I first opened the store, and no one entered the store for dinner for about 1 months." Du Xintao said that in the face of such a situation, he secretly encouraged himself: if you lose, you will earn, as long as you stick to it, there will be no problem.
Sure enough, the impact of SARS soon passed, and the number of customers dining in Juding Hotel gradually increased. Seeing that the hotel was recognized by everyone, Du Xintao was very encouraged, and he accelerated his entrepreneurial pace. In July 2116, Juding Dongyue Street Store opened; In September 2116, Juding Daizong Street Store opened; In June 2118, Juding Sauce Bone Local Restaurant opened; In August 2118, Juding Seafood Dumpling City opened; In March 2119, the Moushi Buddha jumping wall opened; Juding Ecological Park opened in 2111. Today, there are 8 hotels under Juding Catering, and the catering network covers all key areas of Taicheng.
Although he has to be in charge of many hotels, Du Xintao's life is very easy now. He hands over many company affairs to his subordinates. Du Xintao said that it is very important for enterprises to develop. One is to insist on improving the quality of catering so that customers can eat with confidence. The other is to unite people's hearts and let everyone have the passion to start a business.
"If you want to make money, you can't make money. People should learn to share wealth. Every time I make a decision, I wonder if this decision can make people around me happier. If the answer is yes, implement it, and if it is negative, give up the idea. " Du Xintao said that the development momentum of the giant tripod is very good, and his current goal is to make the giant tripod a century-old shop.