Valentine's Day is here, our boss asked for the design of a promotional poster, the main content is: members of the recharge to send and consume the full amount to send, when received the poster design task, will not PS, do not know how to start, how to do it, may wish to try my idea, directly download the "one key to generate", automatic typesetting, change a text on the can be generated.
Hairdresser promotional activities planning program model (three)Hairdresser activities program chapter 1
Activity theme:
2021 winter show style, hot out of the good mood. Launch 2021 new wave hairstyle all-around romantic non-destructive hot
1.Activity date: December 8, 2021 to January 8, 2021
2.Activity purpose:
(1) in Christmas, New Year's Day season, in order to give back to the customers who have long supported the store.
(2) This activity contributes to sales growth time for customers to recognize the store's expertise and service; to create an average unit consumption of high-price strategy.
(3) Through this activity to promote all staff to work together, the spirit of solidarity and mutual help to be cohesive and play.
(4) create the best performance targets for individuals and teams.
(5) Separate from the pressure of competition, stabilize the customer base, and pull away from the distance of competitors.
(6) Three-dimensional momentum, a large number of attractive people.
(7) Help staff realize that only under the protection of the VIP card, there will be a real designated customer feedback. Only by attracting a large number of customers can we stabilize the performance base of individuals and stores.
(8) Help staff to create perms, hair coloring, hair care, stabilization of the customer base, better control of customer consumption cycle.
(9)Motivate the team to the interests of the team as a starting point, to create! "Than, learn, catch up, help" atmosphere.
(10)Strive to be "service angel" "technical gloves clothing.
(4) the most harmful trick: is the text message group to tell your old customers or directly call the customer, tell the content of the activity, time, etc. I think the text message is better. I think SMS is better, because SMS no matter how, once sent to the hands of the customer, he will look, and the phone is different, can be picked up, and SMS cheap.
5. Customer benefits
(1) to provide customers with the correct perm concept to recognize the concept of natural plant perfect non-destructive perm (all guests)
(2) so that customers feel the reality of high quality, high quality, low consumption. (Good value for money)
(3) Let the customer get trust, peace of mind, satisfaction with the service. (Warmth, initiative, comfort)
4) Enjoy super low price, value for money service.
6. Employee Benefits
(1)Attract more customers, increase the average sales price.
(2) Improve staff service, sales skills and eloquence better play.
(3) Encourage employees to have more contact with customers and to utilize what they have learned. This will improve self-confidence and increase the number of designated customers.
(4) Improve the overall efficiency of the store, promote unity, digest conflicts, **** create the future.
(5) the opportunity to advertise the release of publicity, exercise the courage of the staff to recognize the planing of a new customer base is not easy, you should cherish the source of customers; more should be good service.
(6) Improve staff income.
6. pre-event layout implementation points:
(1) to the staff to promote "all-round romantic non-destructive perm" and perm after care of the perfect non-destructive perm concept, and do a good job in advance of the technical service education.
(2) Checking and implementing the layout of the advertisement and whether the technical quality, service language and communication training are in place.
(3) Staff photos and performance display boards (for the daily battle report) for two days of work (completed on March).
(4) Organize customer information. Telephone notification of customers, three-day work period (completed on January)
(5) Advertising distribution (in-store) period three days before the start (completed on January)
(6) hairstylist controllable guests by four days before the notification.
(7) Christmas tree and Christmas paintings are set up one day before the event.
(8) A: In-store salesmanship to form text.
(I) cut hair how to say "all-around romantic non-destructive hot weekly competition weekly champion and challenge number of competition (loser treats)
The fourth weekly competition weekly champion October champion (prize cash)
C: three days before the event: publicity and the start of the competition
Example: hair stylists this month, the task of selling sets of each person is 100 sets of completion of another award of 200 yuan. Another prize of 200 yuan. l hair stylist actually completed 200 sets this month. The number of completed divided by the target number is equal to the completion rate, l hair stylist this month should receive a bonus of 400 yuan.
Small and medium-sized workers, as above, only to reduce the number of rewards and penalties, not to achieve the goal of the bonus rate of fine.
Such as 1 hairdresser this month actually completed 80 sets, both completion rate of 80%. Then l hair stylist, this month the store fine 40 yuan. Weekly champions at all levels of the store another award how much money, all levels of the monthly champion of the store another award how much money, the last two at all levels of how much money each penalty
12, the activities summarized
(1) activity feedback
Many hairdressing salons to the activities carried out on the end of the end, in fact, the activities of the feedback is very important, especially on the next activity how to carry out play a role in carrying on the role of the beginning and end. How to feedback? Here to tell a few ways:
A, customers come to spend, must use software (here we recommend the use of "Want Point system beauty salon management software") to establish a file, so that when the customer consumption is complete, after the holiday can give them an e-mail.
B, SMS to inform the consumer information: many hairdressing salon counterparts to our customers have stored-value membership card, when the guests finished spending, if there is a consumer text message to tell him that people will feel that the store consumption transparency, fairness, and will increase the next consumption.
C, telephone contact: telephone contact, although troublesome, but how is your important customers, must be used to contact the phone, because the phone contact more intimate.
(2)Summary of activities
A. Ranking the performance of each employee.
B, each employee to write a summary of the activities: now more and more people are not accustomed to writing, writing a summary is conducive to thinking training.
Hairdresser activity program Part 2
1: Activity Theme: New store opening patronage
2: Activity Date: Activity time should not be too long to 15 days or less the best,
Three, the purpose of the activity:
1, the use of the activity to attract more new customers into the store to consume, thereby expanding the customer base and improve the store's overall turnover;
2, while at the same time, the activity is not too long to attract new customers into the store to consume, thus expanding the customer base and improve the store's overall turnover;
2, at the same time, the activities of the store's overall turnover is not too long. p>
2, at the same time, through a series of promotional activities to guide customers to high value-added projects or multi-project consumption, increase unit price and profits;
3, so that customers have a good feeling, enhance the store brand image.
Four, activities:
Surprise one: the first 5 per day, haircut 1 yuan. Dyeing and perming as low as "##" discount.
Want to hot hot, activity period every day the first 5 customers consume the original price of 380 yuan of digital hot can enjoy "##" discount.
Surprise two: consumption of 168 yuan to send the value of ### care once, consumption of 480 yuan to send the value of ### a set of mask,
Recharged 300 yuan to send the value of ### yuan family 300ML shampoo a bottle of shampoo in the value of ### yuan care once,
Recharged 500 yuan to send the value of ### yuan family 300ML shampoo a bottle of milk therapy, a bag of milk therapy, a bag of milk therapy, a bag of milk therapy. Milk therapy pigment bag,
Surprise three: add 28 yuan "=" 88 yuan "
Consumption of 88 yuan during the event, plus 38 yuan to buy the original price of 88 yuan of products, that is, save 50 yuan; purchase 88 yuan of other hair products can be discounted 50 yuan, specific participation in the activities of the Please ask the clerk for more information about the products.
Surprise four: summer package selection, beautiful and more wonderful
2, ___ hot 280 yuan + ___ dye 280 yuan + ___ care 65 yuan original price of 625 yuan, the activities of the preferential price of 420 yuan
"can be grouped and a variety of packages"
Five: the activities of the site layout:
1, the door:
1), posters / _ display racks: store entrance conspicuous place to place activities "_ display racks" or hanging/posting activities poster;
2), banner: the doorway to pull the "opening of the big Huigu surprise giveaway" as low as # # # discount,
2, the store:
1), posters / _ display racks: the front cashier next to the placed Activity content "_展架",店内显眼的位置悬挂开业大惠顾内容海报;
2)、Activity products/projects: front conspicuous place to put 88 yuan or so of products, products on the sticker "88 yuan" or painted on the "___ yuan". "___ yuan" explosion sticker labels
6: staff training, the activities of the content of the explanation, sales tactics, the passion of the staff to stimulate the "staff can get the benefits"
Hairdressing salon activities program chapter 3
Activity theme: "colorful May Day, five big surprises to give away". Five surprises to give away"
Two, the date of the event: April 26 - May 8
Three, the purpose of the event:
1, the use of activities during the first of May to attract more new customers into the store to consume, so as to expand the customer base and improve the overall turnover of the store;
2, while through a series of promotional activities appropriate Guide customers to high value-added items or multi-item consumption, increase unit price and profits;
3, so that customers have a good feeling, enhance the brand image.
Four, activities:
Surprise: the first 5 per day, as low as 5.1 percent off
Want to hot hot, the first 5 customers per day during the activities of the original price of 380 yuan of digital hot can enjoy 5.1 percent discount.
Surprise two: consumption of 168 yuan to send 51, consumption of 480 yuan to send 150
One-time consumption of 168 yuan (or recharge 200 yuan) to send 51 yuan of cash coupons;
One-time consumption of 480 yuan (or recharge 500 yuan) to send 150 yuan of cash coupons.
Surprise three: add "51 yuan" = "88 yuan"
Consumption of 80 yuan during the event (or recharge 200 yuan), plus 51 yuan to buy the original price of 88 yuan of products, that is, save 37 yuan; purchase more than 88 yuan of other hair products can be discounted 37 yuan. The product can be discounted 37 yuan, the specific participating products, please ask the clerk.
Surprise four: summer package selection, the beauty of more exciting
2, ___ hot 280 yuan + ___ dye 280 yuan + ___ care 65 yuan original price of 625 yuan, the activities of the preferential price of 420 yuan
Five, the content of the activities of the operating rules and regulations:
Surprise explanation:
1, the surprise of the first main discounts to attract customers to the store, creating sales opportunities. Into the store, creating sales opportunities;
2, the specific ___ hot and the original price of how much please set according to the actual situation of the store;
3, the discounted items are only to attract customers into the store's attraction, as far as possible, do not take the store's main project to the discount, the customer into the store, just tell the customer that this activity, you can recommend to the customer higher-end projects or packages.
Note: Some of the poorer business outlets can be set in this way there is a certain profit popularity of the project as the main push.
Surprise two explanation:
1, surprise two with full consumption to send cash coupons to stimulate customers to high consumption or recharge, while sending cash coupons to attract customers to return to consumption within two months;
2, 51 yuan face value of the cash coupon can not be used in the washing, cutting and blowing and special projects / packages, each time, limited to one, can not be cashed in cash, do not have to find the redeemable, and can not be used in conjunction with other promotional activities. Simultaneous use, valid for use: May 18 - July 18;
3, 150 yuan face value of the cash coupon can not be used in the wash and blow-dry and special items / packages, each time, limited to one, can not cash, no redemption, can not be used at the same time with other promotional activities, the validity of the use of the period: May 18 - July 18th.
4, consumption of 168 or 480 refers to the amount of the customer checkout, coupon delivery, such as customers can not accept the 150 yuan face value of the cash coupon, you can send three face value of 51 yuan cash coupons instead of 150 yuan face value of the cash coupon. Customers into the store to consume the staff to remind customers to consume 168 yuan or recharge full 200 yuan can send 51 yuan of cash coupons, consumption of 480 yuan or recharge 500 yuan to send 150 yuan of cash coupons, grateful to customers to consume or recharge full of the corresponding amount to guide customers to consume the high profit project package.
Surprise three explanation:
1, surprise three with the addition of 51 yuan can buy 88 yuan of product discounts to attract customers, and promote product takeaway sales;
2, the specific products of each store according to the store's situation set up their own, the branches of the original price of 88 yuan or so of the product at the cash register in a conspicuous position, and in the product packaging on the sticker! "___ yuan" explosion stickers, customers buy single full 80 yuan when the receptionist to remind customers can add 51 yuan to buy 88 yuan of products;
Surprise four explanation:
1, surprise four packages selected to strengthen the package sales, increase the price per unit or special packages to attract customers, enhance turnover
2, the specific combination of packages and prices of stores can be set according to the actual situation of their own stores, customer source sufficient customer outlets can push the high-priced packages, customer source is limited, the customer unit price has not been high outlets can push the low-priced packages;
3, has been on the beauty program outlets can be hairdressing + beauty program packages or beauty packages;
4, the set of packages To 2-3 is appropriate, the package set to "summer care / summer beauty" package concept.
Remarks:
For the above five surprises, each store can be based on the actual operation of the store to choose the two surprises for the focus of the main push, and according to the main push of the importance of the surprises of the order of one to five. In addition, for some of the usual small number of customers, customer unit price is not high outlets can refer to the following activities to replace one of the above five surprises.
such as: surprise __: refreshing summer, value hair design card 100 yuan / 5 times
5 hair design 200 yuan, value hair design card 100 yuan 5 times the wash, cut and blow-dry, save 100 yuan
analysis description:
1, this surprise to many times the wash, cut and blow-dry card discounts as a point of attraction to attract customers to return to the consumer a few months after the holiday;
2, the specific activities of the project to replace one of the above five surprises.
2, the specific price of the project each store according to the actual situation to adjust;
3, hair design card before October to use the valid.
Hair design card front and back samples:
Please stores can be selective according to the store's situation to replace the five surprises in the relevant content, select the hair design card outlets can refer to the "ShangYi May Day promotional advertising program two" to modify the adjustment!
Sixth, the activities of the publicity:
1, SMS notification: SMS alerts in the event of 4 to 2 days before sending
A. SMS content (sent to the store members with): "colorful May Day, Shangyi ___ store five surprises are waiting for you, consumption of 168 can be sent to the 51, and there are multiple preferential chain of delivery, for details, please call 8000008 or In person at the store"
B. SMS content (sent to external customers with): "Colorful May Day, Shang Yi five surprises waiting for you, consumption of 168 can send 51, there are multiple preferences sent chain, Shang Yi beauty salon chain ___ Road ___ store 8000008."
Note: Hair outside the customer can be purchased through the information company's mobile / Unicom's user platform to send SMS advertising.
2, outdoor distribution: (see attached)
A. Distribution time: 3 days before the start of the event began
B. Distribution location: the branch perimeter range of 1,000 meters or less in the commercial area, residential areas, places of heavy traffic (such as shopping malls, residential mailboxes, road junctions, etc.) as well as government departments, enterprises and public institutions, large groups, financial institutions, entertainment venues, institutions of higher learning and other areas.
C. Distribution methods: branch supervisors to lead the staff to a large number of distribution, and supervision of the number of employees to distribute and quality;
D. Distribution of tactics: Hello, we Shangyi beauty salon, "May Day" Festival promotions, there are five surprise offers, if customers are interested in learning about the case of the customer with a brief description of the activities related to the content of the offer, introducing the shop The content of the offer, the introduction of the store's specific geographic location.
3, DM leaflet clip newspaper:
Contact with the newspaper delivery station, choose to deliver to the store around 5 kilometers within the building district, residential area of the newspaper clip promotional activities of the leaflet. (Note: the store customer resources are limited, there is still a need to attract more customers of the branch can choose DM leaflets "clip the newspaper" way, but clip the newspaper do not choose in the kiosk / newsstand sales point of the "daily newspaper" clip the newspaper, it is best to choose the newspaper delivery station cooperation)
VII.
Seven, the activities of the site layout:
1, the door:
1), posters / _ display racks: store door conspicuously placed in the content of the activities of the "_ display racks" or hanging / posting the content of the activities of the posters; (see attached)
2), banners: the door pulling the "colorful May Day", "the", "the", "the", "the", "the", "the", "the", "the", "the", "the" and "the". "Colorful May Day, five surprise giveaway, as low as 5.1 percent off, full of 168 send 51" content of the banner (banner is recommended to use the light box cloth material);
A, cloth banner design effect:
B, light box cloth banner design effect:
2, the store:
1) Poster / ___ display racks: placed next to the front cashier activity content "___ display racks", the store's prominent position hanging May Day activity content posters; (see attached)
2), activity products / projects: front conspicuous position to put 88 yuan of products, products on the sticker "88 yuan! "or painted" ___ yuan "explosion sticker labeling.
Eight, activity training and activity implementation requirements:
1, the store manager personally in charge of training, to convey to the staff of this activity to the "five surprises to attract customer attention", and then focus on the customer to push the store's main one "surprise content! Operation methods, and guide employees how to activities for customers to carry out related activities to inform the content of the instructions;
4, the store manager according to the program adjustments to the staff of the corresponding description of the training;
5, the store manager two days before the event to select a good participation in the activities of the takeaway products, and refining the product's selling points, especially focusing on highlighting the customer needs that the maintenance of the summer, maintenance, and so on. Refine the selling points of the product, do a good job of takeaway product marketing training;
6, the day before the store manager activities to set a good May Day activities during the business objectives, the target is broken down to the individual, at the same time, break down the store's daily total target, every day evening/morning meeting on the supervisor or the store manager of the day/preceding day's promotional activities to summarize and analyze the situation, pointing out shortcomings which, on the completion of the good and appropriate Yang Yang, the poor criticism;
Nine. /p>
Nine, the cost budget
1, DM leaflets (see annex) printing production costs: 5000 = & gt; 1000 yuan
2, cash coupon printing costs: = & gt; 150 yuan
3, DM leaflets clip newspaper distribution costs: 2000 = & gt; 300 yuan (all of the self staff distribution can save the cost)
3, DM leaflets clip newspaper distribution costs: 2000 = & gt; 300 yuan (all of their own employees to send this pen) Cost)
4, promotional posters, exploding flowers, _ display racks, banners and other production costs:=>200 yuan
Note: the number of advertising materials according to the store, the activity cost budget for reference only.
How to do the promotion of the milk tea store 520 in the university town?For the promotion of college students, I thought of the following:
1, the production of brand logo couples milk tea cups, couples to buy the use, can be printed with the language of the conversation between men and women friends
For example: female cups: class, why do not you come to pick me up? Male cup: I'm in line to buy you milk tea ah ^_^
2, pull out the poster, only 520-521 two days, as long as the store to buy milk tea, every full 5.2 minus 0.52 (so that the calculation is not a loss), the main theme: more to buy more reduced oh
3, couples buy milk tea more discounts, buy a cup of designated drinks (hot), a cup of specified drink (designated drink for most girls), the drink is a cup of designated drink (designated drink for most of the girls love to buy a few types, the drink is the drink of the girl), the drink is a cup of the girl, the drink is a cup of the girl. Love to buy a few, complimentary for the boys love to drink a few)
4, Gu two good-looking part-time staff (male and female), in front of the store to do promotion, wearing a T-shirt printed with the logo of the boyfriend or girlfriend, and its under the milk tea store photo, send a circle of friends, you can screenshot against the cash (the amount of money according to the flow, the cost of to determine). Advertising slogan: 520, drink out of the man / girlfriend!
5, the purchase of heart-shaped balloon, pull out the poster, buy a cup of designated drinks (good hot milk tea), a heart? Shaped balloon. Advertising slogan: want to get her heart? A cup of fragrant milk tea is enough, 520, I want to dominate your heart!
6, if there is a membership or points system, 520 day to buy drinks can double points, or recharge xxx back 52, the day of the registered members to recharge coupons and so on
7, 520 when the day on the line to buy any drinks, are free of delivery fee
The above is only for reference? University City milk tea store target customers are mainly students, students are more on the taste, packaging, service focus, the main milk tea flavor, pay attention to packaging and other health environment to ensure that word of mouth, no worries about no business!