In the era when enterprises have entered the private sector, many enterprises have tried to operate in the private sector for a period of time, but the results are not good. So, where is the problem? In fact, many enterprises focus on the direction of news acquisition and customer training when they start private domain operations, but ignore a key point-IP staffing. As a relatively closed social environment, enterprise WeChat has a key point to successfully realize customer transaction transformation, which is to gain customer trust. It can be said that WeChat is essentially just a platform carrying traffic, and to do a good job in private domain operation, gaining customer trust is the core, and setting IP is the key to gaining customer trust. Today, Heli Yi Jie will explain the importance of private domain IP and shape its content. What is artificial IP? Character setting, that is, character setting. In the operation of private domain traffic, IP personal design is the personalization of enterprises or brands. In the daily operation of the private sphere, enterprises transform the abstract brand image into concrete words to establish the trust relationship between enterprises and users. By setting up people, enterprises can quickly clarify their position in the eyes of customers and let customers clearly know "who you are and what you can do". At the same time, through the output of IP image, we can enhance the goodwill of customers, establish emotional links of corporate predators, enhance brand loyalty, and thus improve the transaction conversion rate of private domain customers. How to shape the establishment of private domain? As long as these three problems are clear, the shaping of private domain personnel will be solved. Who are the customers of the enterprise? Who do customers trust? What are the characteristics of customers? First of all, enterprises should classify personal characteristics around customer circles and industry characteristics. Based on different customer circles, the characteristics of enterprise private domain IP are different. In terms of consumption attributes, we roughly divide consumption behavior into three categories: high frequency+high unit price, low frequency+high unit price, high frequency+low unit price; Different consumption attributes correspond to different purchasing psychology of customers, and private domain personnel should also be shaped accordingly. IP Personal Design-Friends Good Things Sharing: Common popular beauty cosmetics belong to the type of high frequency and high customer unit price. This kind of consumers have the characteristics of paying attention to quality, being good at socializing and making short purchase decisions. Therefore, for this kind of consumers, enterprises need to create an image of "friends sharing good things" and guide customers to pay the bill. IP Personal Design-Expert Professional Guidance: For customers who buy educational products, sellers have the characteristics of long decision-making chain and high loyalty in the purchase process. Therefore, for this kind of customers, enterprises should shape the image of "expert professional guidance", establish the credibility of the brand and promote customers' purchase. IP Personal Design-Shopping Guide Exquisite Service: In the real estate industry, automobile and other industries, most products are low-frequency and high unit price, and such consumers have the characteristics of emphasizing experience, paying attention for a long time and high loyalty. Therefore, the image of "exquisite service of shopping guide" is more in line with consumers' expectations and can realize customers' purchase. IP Personal Design-Promotion Cost-effective Recommendation: For the customers of household daily chemical enterprises, because the products have the characteristics of high frequency of use and low unit price, most consumers have the characteristics of loving big brands, diversification and convenience. When cultivating private fields for such customers, enterprises need to establish a personal image of "promotion and cost-effective recommendation" to attract customers' attention. How to mold the private personnel? Then, after understanding the characteristics of customers, purchasing psychology and the characteristics that private domain personnel need to give, how to implement the shaping of private domain personnel? Today, Heli Yi Jie will focus on the shaping of talents in the private sector from three aspects. 1, Role Setting Collaboration Yi Jie Private Domain SCRM has summarized how to set the role of private domain personnel after observing the private domain operations of dozens of enterprises, so as to better help enterprises realize customer incubation. Through the personal characteristics of the enterprise, around the dimensions of name, gender, company role, providing value, avatar, etc., create a positive IP image that conforms to the tonality of the enterprise. Once the personal image is established, the private domain operation has a standard and direction, which can continuously output a unified image, pull in the relationship and trust with customers, and thus improve customer conversion. 2. Enrich the display of external information. By displaying conventional nicknames and avatars, personalized signatures, album covers, friends circle and other information, we can convey corporate information and products to customers and accelerate their perception of corporate products. At the same time, the external information display page is the first place that new users pay attention to after adding corporate WeChat friends. Its exposure is very large, which plays a vital role in the realization of subsequent transactions, and enterprises should pay more attention to it. Therefore, Heli Yi Jie private domain SCRM focuses on the details of each private domain traffic exposure to help enterprises better cultivate private domain customers. 3. Personalized User Greetings After years of industry accumulation and enterprise observation, we in Qi Xin have made concerted efforts to set IP characteristics and personalized user greetings according to the product positioning and promotion needs of different groups of people and enterprises, so as to realize targeted private domain cultivation and help multi-dimensional enterprises cultivate their private domain needs. In the operation of private domain, through the shaping of personal IP, the trust between enterprises and customers is established, thus improving the transaction conversion rate of private domain. This is the experience and conclusion of Heli Yi Jie based on the insight and thinking of dozens of enterprises' private domain operation, which has been verified by many enterprises and is helpful to the cultivation and incubation of private domain operation customers. """More exciting content, welcome to check it out: