2. As the saying goes, "the gods are sad in February and March", which also applies to the KTV industry, every year in the lunar calendar in February and March, that is, around the fourth month of the solar calendar, is the KTV practitioners the most free, but also the most difficult period of time, because this time the KTV into the year's longest, the weakest off-season business. This situation basically extends until May to improve.
While there is an off-season in the market, marketers can always find a peak season in the off-season. For KTV business, the first thing you need to overcome is the mental pressure, do not take for granted that "off-season there is no business", and then with a positive mindset and effective measures to strengthen the operation of the market in the off-season, to share the following KTV off-season business strategy:
1) Maintenance of customer relations: every year off-season is the best time to maintain customer relations, to this time of year, the best time to maintain customer relations, the best time to maintain customer relations. The best time period for the customers at this time, they are relatively free. And for merchants at this time, who can be attentive to impress customers, who can become the harvest of the peak season. Generally, merchants will analyze the basic behavior and consumption habits of old customers, so as to push activities for each customer's characteristics and stimulate their consumption in the store.
2) Grasp the small peak: despite the off-season, there are still some fleeting consumer hotspots, such as 2.14 Valentine's Day, 3.8 Women's Day are worth grasping the consumption of small peaks. In the face of such a small peak, KTV should be early to develop marketing plans, methodical marketing work, and strive to have a good harvest in these small peaks in the off-season.
3) to directional marketing: off-season and peak season marketing strategy is different, when the peak season into the off-season, the business should be the traditional "mass marketing" to the popular "directional marketing" conversion. Directional marketing is to lock a specific consumer groups, according to different time nodes, the customer's consumer psychology for the target customers tailor-made activities.
4) create surprise benefits: off-season customer traffic is certainly not as bad as the off-season, but the quality of customers is not necessarily worse than the peak season. This time you need some surprises to keep this group of customers, and strive to develop them into repeat customers.