The designer's name is Nye.
Nye, a movie poster designer, may seem a little strange to outsiders, but
His poster works have long been household names, such as this one, I miss the devil and I miss the Buddha.
The poster of The Great Sage's Return to the Journey to the West is the preview poster of The Great Sage's Return to the Journey to the West on 20 15, and it is also the Cannes poster of this film.
The first impression of the domestic audience on the concept of "national rise" comes from the return of the Great Sage. Based on the original Journey to the West, this film completely magnifies the Monkey King's struggle between "Buddha" and "Magic", and this poster designed by Nai embodies the power of this struggle.
The Monkey King is dressed in golden armor, his body is torn, and he holds an iron chain. This is an endless bondage and an extreme release. He stood on the head of the Buddha, surrounded by purgatory, but his head was covered with Buddha's light. In the concise and rich composition, the painful tension between ghosts and gods is coming.
This is just one of Nye's many movie posters, but it is not his earliest work. His entry work is the poster of the film "Dragon King in Renjie" 20 13 directed by Tsui Hark.
20 19C2020 design trend summarized by Tencent's top design team: IP image. In this article, we will share the second part of the ISUX design trend report, about our views on the IP industry. Because it can provide a friendly and positive image in the application of products or services, IP roles are usually used as marketing tools. With the increasing number of childlike adults, the IP role market has been expanding recently. Although the role of IP used to be considered as a child's thing, now as a product culture related to consumption, it is more concentrated in the age group of 20 to 30. People are eager to buy a limited edition designed by IP characters.
This study will first share the overall process of the IP market and introduce some recent IP brand cooperation cases that deserve attention.
Past Review: 20 19C2020 The design trend summarized by Tencent's top design team: graphics.
Overview of intellectual property market
Every country has its own culture and emotion, and their popular IP roles will be different. But when we browse these characters, we find that good characters are popular all over the world. This traditional IP role in animation, comics and games has always been deeply loved. Nowadays, the characters used by many people in communication apps are also favored. These online roles are not only online, but also used in various products to compete with the traditional IP roles in the offline market.
1. Growth of intellectual property market
Global intellectual property industry scale
According to the data of Korea Creative Content Organization, the global IP market grew by about180.6 billion US dollars in 20 18, which was 20% higher than that in 2009 (1510 billion US dollars).
Characteristics of intellectual property industry
We find that the IP market has four characteristics: first, unique story telling. Second, it is easier to cross borders and more popular than simple consumer goods. Therefore, sensitivity to multiculturalism is very important. Third, business license is also very important, because business license accounts for 50% of total sales. Fourth, there are many cases where the original content is transformed and expanded into various forms of "one source and multiple uses".
2. Mainstream changes in popular roles
Traditional IP characters born in comics, TV and games have been popular for a long time. With the increase of communication apps such as Kakao and LINE, facial words that help express users' emotions have become more and more popular. In addition, with the development of IP industry, many companies have built IP brands with unique stories based on artists. Molly from China, StickyMonsterLab and SuperFiction from South Korea are the representatives.
3. Characteristics of popular figures
Creative story
If you look at the characteristics of popular IP, you will find that they have a unique and easy-to-remember story, which is no different from our daily life and can easily cause a curse. Niniz and BT2, two newly designed IP images, have interesting background stories.
Humorous and interesting
As characters are used as facial expressions, witty IP characters that can convey various emotions are becoming more and more popular. More popular than simply cute, stupid and unique.
Simple section steel
Simple and lovely IP characters have a high popularity. A simple-looking character is not only cute and beautiful in appearance, but also can apply its basic shape to various products.
High quality 3D shapes and textures
With the development of 3D technology, 3D characters with distinct textures are also deeply loved. Even for adults, it is very attractive.
4. Comparison of world famous roles
China
South Korea
United States of America
Japan
Trend of role alliance
Recently, many roles have expanded their business by cooperating with other industries. Cooperate with fashion brands, pop artists or products with the most advanced technology, which can often expand the brand image of the role. From the perspective of a company or brand, a friendly and positive image can be conveyed through roles. We summarized several noteworthy cases of role cooperation.
1. Fashion
CovernatXRyan(KakaoFriends)
The cooperation between Korean street brand Covernat and Ryan, one of KakaoFriends' most popular characters. It is easy to be cute and cute with the role cooperation, but because they only use Ryan with no expression, it also conforms to Covernat's unique street brand image.
AntiSocalSocialClubXBT2 1
Anti-social clubs used to apply their flexible signs to various phrases or brand names. This time, they combined the iconic logo with the function of BT2 1, brand name and slightly embarrassing logo, which well coordinated the unique brand style of ASSC.
NikeXSuperFiction
This is the joint name of Nike Airmaxday and SuperFiction on 20 19. Users can create role lottery tickets and upload them to Instagram using hash tags. Superfiction's role characteristics have been well applied in Nike, and the activities of using SNS have attracted a considerable number of young consumers.
KAWSXSESAMEStreetXUniqlo
Uniqlo, a fashion brand, launched the KAWSxsSamestreetut series, which was co-operated by trendy artist Kaws and children's TV show SESAMESTREET. UT (Uniqlo T-shirt) is a unique T-shirt, which selects and applies many trendy cultural concepts, such as music, art, movies, animation and so on.
BapeXSnoopy
Bape, a street fashion brand famous for its gorilla logo and pattern, celebrated its 20th anniversary with Snoopy. Bape applies its unique camouflage patterns to various products together with Snoopy characters.
2. Cosmetics
EtudeHouseXDisney
EtudeHouse, Korea's leading cosmetics brand, cooperated with Disney's cute little pig role to celebrate the 20 19 Year of the Golden Pig. "HappywithPigletCollection" is a limited edition, providing lovely packaging and various products, which can create lovely makeup that brings good luck in the new year.
VTCosmeticsXBT2 1
With the development of K-beauty market, VTCosmetics takes BT2 1 and BTS as the main brand models. They used the image of BT2 1 in packaging design, and recently opened a pop-up shop.
3. Art and culture
EsquireXRyan(KakaoFriends)
Esquire, a fashion magazine, described Ryan as his true self and used him as their cover model. 3DRyan combines the design of real background to make the characters look more real.
MaisonKitsuneXSuperFiction
This is a cooperative project between SuperFiction and global fashion brand MaisonKitsune. They designed a toy image to reflect MaisonKitsun's fox characteristics. This big sculpture with the image of a fox was exhibited in front of MaisonKitsune, the first shop in Korea.
HelveticaXLINEFriends
KellyParkXApeach(KakaoFriends)
Apeach of KakaoFriends opened a Tokyo store in cooperation with calligraphy artist KellyPark. "StudioKakaoFriends" operated by KakaofFriends cooperates with creators from all over the world and in different fields. The first collaborator is Korean calligraphy artist KellyPark. Apeach's pink and lovely personality characteristics are combined with Kelly Park's powerful and fashionable calligraphy to create a unique and fashionable product.
4. Lifestyle
SnowpeakXLINEFriends
The joint name of Japanese camping brands Snowpeak and LINEFriends. Xuefeng is famous for its exquisite skills in camping equipment industry, excellent design quality and love for nature. It tries to apply the warm and friendly brand tone of LINEFriends to its own products, which is excellent.
RhodiaXLINEFriends
The cooperation between LINEFriends and French stationery brand RODIA is deeply loved by artists and designers. The lovely character image of LINEFriends has been well applied in Rhodia's brand image full of luxury and artistic sense.
5. Diet
QuartetXKakaoFriends
KakaoFriends Jiangnan flagship store opened a second coffee shop and Sifang Bakery on the third floor, and released their cooperative menus and products. In addition to all the packaging of coffee, KakaoFriends' function is also applied to bread, which brings fun and wit to Sifang brand.
Naixue kepupu
The new character Pupu designed by Tencent ISUX cooperates with Milk Snow, a popular milk tea brand in China. They were launched together in the exhibition of Penguin Fantasy Journey and are being sold at Naixue Store in Shenzhen, China.
6. Technology
Bang & ampolufsen brown(line friends)
Brown and Bang &; Olufsen's cooperation project Bang &；; Olufsen is a Danish company that produces expensive audio equipment. Brown's symbolic colors and faces are used restrictively in the minimal design to keep Bang &; Olufsen's high-end brand image.
Xiaomi XLINEFriends
Based on the concept of "SuperMe(SUPERMI)", Xiaomi cooperates with LineFriends. This version uses the story of Brown, who gained super powers after meeting Xiaomi and became "Super Brown". Xiaomi and LINEFriends will have more ways to cooperate.
Doraemon/Minions XClovaFriends
ClovaFriends is an AI speaker brand produced by Naver, the parent company of LINEFriends. They designed a lovely and friendly artificial intelligence speaker, and Brown and Sally played the roles of LineFriends. Many AI speakers tend to use cute characters, because these characters can make people more friendly to the device and produce emotional contact. Recently, they cooperated with Doraemon and Minions to design some special editions, which were very popular.
7. Competition
KakaoFriendsXBattleGround
KakaoFriends is a service provided by KakaoGames, which cooperates with the popular PC game Battlefield. KakaoFriends designed a Ryan doll dressed as a character in the game, which is one of the few projects that battlefield fans like.
Royal conflict
Clash royale, a famous game produced by Supercell Company, and Kaka Offries jointly produced a small game, in which the roles of clash royale and Kaka Offries were redesigned.
SundaytozX Disneyland
Mobile games using Disney IP are being released one after another. Sundaytoz released a mobile leisure puzzle game called DisneyPop.
Role brand strategy
With the emergence of various roles, the competition of role business is becoming more and more fierce, so there are many attempts to distinguish roles from other brands. We summarized the most prominent brand role cases and listed the characteristics of role-related businesses.
1. The new role of star marketing
Recently, many characters have been designed to be similar to stars, or idol stars have participated in putting forward concepts and then developing new characters. Fans of stars will naturally become fans of these characters, and character brands are also easy to be welcomed. Using stars in brand strategy and giving stories to characters can also help brands become more interesting. Recently, the role BT2 1, which was born by the world-renowned idol group BTS and LINEFriends, is very popular.
BT2 1
LINEFriends created a character brand based on sketches drawn by BTS members, and used BTS's global fans to enhance the popularity of these characters. For more than a year, BTS members have participated in all the processes from the initial sketch and overall design of the role to the character and background story of the role. With the exposure of these film-making processes, although BT2 1 has not been released, it has received explosive reactions from fans at home and abroad. By the end of 20 19 and 1 June, the number of fans of BT2 1 in SNS has reached160,000. The products that converse, anti-social club and other fashion brands cooperated with BT2 1 were all sold out after the release of 1-2 hours.
Roy6
Roy6 was jointly created by LINEFriends and China's new generation idol Roy. Roy and LINEFriends participated in the role development together, and it was launched in China for the first time. Roy6' s theme song "Willyou" was very popular, and it topped the music charts in China as soon as it was released.
Runner
This is a 3D animation produced by LINEFriends in collaboration with the popular variety show "RunningMan", and each character is designed according to the real star in the show. Based on the high popularity of the program, animation is also popular all over the world. In addition, they also made a mobile game with this 3D animated character.
Crook
Krunk is a character created by YG Entertainment, a famous Korean star-making company. With the concept of star singer, you can easily see it in YG-related music videos, activities or advertisements. Various Krunk goods and figures used to promote YG stars are also very popular.
2. Role globalization
Popular characters are often loved all over the world, so many character brands try to promote their characters by opening offline stores or holding activities overseas. We have recently studied several successful cases of brand role globalization.
ApeachOmotesando
KakaoFriends opened a role brand store with the theme of Apeach in Mount Omotesando Hills, Tokyo. The Apeach character released in Japan and improved to meet the unique feelings of Japan is not the same as the original character. In Apeach theme store, people can experience the role brand through various desserts and large sculptures. Based on its popularity in Japan, Apeach was also chosen as the protagonist of Tokyo Tourism Company.
Shanghai KakaoFriends shop
KakaoFriends recently opened a pop-up shop in Shanghai, which is the beginning of their business in China. The concept of this pop-up shop is "the first trip to China", and they put a giant figure around it for people to take pictures. China is one of the countries with great commercial potential, so KakaoFriends is also looking forward to making achievements in the China market.
Ryan virag Buncock
LINEFriends opened a small theme park called "LINEVillage" in Thailand last year. When people visit the world's first indoor scenic spot, they can see full-size characters and enjoy them in 23 rooms with different themes. The LINEFriends store is not only a place to sell goods, but also a scenic spot where people can have fun and have new experiences. They also plan to open another theme park in Shanghai this year.
3. Expand the role series
Early popular figures, repeated images for a period of time, will make people feel aesthetic fatigue. Some brand characters try to bring freshness to the public by changing their styles or cooperating with other brands. It also developed a new version of the role and expanded the role story, thus giving the brand a new look.
KakaoLittleFriends
KakaoFriends designed a baby version of the character family "KakaoLittleFriends". They are not much different from the original characters, but their images are softer and warmer. This version has been applied to various products of KakaoFriends, especially those related to children.
Bt 2 1 universe
All kinds of characters newly designed for BT2 1 convey the design concept of friends and relatives of BT2 1. These different character versions are also loved by BTS fans.
4. Personification of character art
By collecting characters, consumers can have their favorite characters in the most complete form. With the increase in the number of childlike adults, well-made role images are also growing rapidly. People like to collect many special editions. In line with this trend, role brands shape their roles into toy images, so that people can have more feelings for them by owning it.
Bear brick
Bearbrick is a collectible toy designed and produced by Japanese MediComToy Company. Through cooperation with famous brands and artists, they designed various versions of bears. These bears are unusual in shape and have long been loved by collectors.
Molly
Molly is a character created by Hong Kong designer KennyWang. Through cooperation with various brands, Molly was made into a toy image. This hot-tempered and lovely girl has many fans all over the world. They are crazy about her limited edition.
Superfiction
SuperFiction has produced many high-quality images for their characters, and also designed large sculptures as works of art.
friend
Avofriends is a character brand designed by a small Korean studio, which is very popular in Chinese mainland and Hongkong recently. They cooperated with Lpay, an electronic payment system in South Korea, and promoted it with Avofriends.
5. Role offline display
Offline display of roles can make people know more about the role brand. Because people like to take photos in interesting places and share them on SNS, many character brands tend to promote their characters by opening exhibitions, so that people can take photos with their favorite characters.
BapeXXV25 25th Anniversary Exhibition
Bape, a street brand, opened a large-scale cooperation exhibition in Tokyo to celebrate its 25th anniversary. The 65,438+00 artist's customized character BabyMilo, together with the products cooperated with various brands, was put in the exhibition.
IamSally exhibition
The global role brand LINEFriends launched an exhibition called "IamSally" in Shanghai Oriental Pearl Tower. This is the first solo exhibition of LINEFriends, which opened on Sally's birthday and was visited by more than 60,000 local fans and tourists over the weekend. The 4.6-meter-high large Sally in the exhibition attracted people's attention, and also designed various exhibition booths and pop-up shops with Sally as the theme.
MomoPlanet art exhibition
MomoPlanet held an art exhibition in China with its newly designed graphic poster, which conveyed a brand image completely different from the original characters.
6. Role new business
As we all know, many roles expand their business by cooperating with other brands. But in recent years, companies with their own IP have started to carry out different businesses in the original field, especially in the catering industry.
SundayCheezzzball(KakaoFriends)
KakaoFriends launched a unique snack brand "Sundaycheezzzball", with Ryan as the main model. KakaoFriends started from the background story of Ryan's love of cheese balls, and expanded the sales network of Sundaycheezzzball to offline. They also designed a pop-up shop with the concept of "providing healing snacks for people who are busy and lonely every day".
In addition, with the theme of cheese balls, KakaoFriends is preparing to open the first VR adventure park in Seoul's Nanshan Tower. While enjoying the attraction of VR, people can also enjoy various foods, drinks and commodities related to SundayCheezzzball.
Bite & Bite and line friends.
LINEFriends opened the first BrownandFriends themed restaurant Bite &；; BITEwithLINEFriends. This restaurant brand based on LINEFriends aims to provide the best taste and pleasant experience through the role of LINEFriends. LINEFriends has been launching various popular drinks and snacks, and continues to expand its catering business by operating cafes such as "BROUND" in South Korea and China.
BabiSnack(NaverWebtoon)
South Korean online comic platform Naverwebtoon made a Barbie snack with part of the story of the popular comic "Selma in Bai Weiling". This product appeared on Webtoon, trying to maintain the same taste as the traditional fried rice cake with a history of more than 30 years. The Cell of Bai Weiling attracts readers by describing the philosophy and excellent taste of fried rice cakes in the story. At present, this fried rice cake is being sold in online stores. For fans in Bai Weiling, the Barbie dining car has been touring the country for six months.
Now the role is not something that appears in children's movies or animations. High-quality roles are even regarded as an art, and many adults with childlike innocence and purchasing power show unusual enthusiasm for them.
With the development of 3D and VR technology, people can be displayed in a higher quality way, and at the same time, they are more vivid and realistic. We look forward to the rapid development and changes of IP industry.
* * * How many artists participated in the design of medals and posters for the 2065438+02 London Olympic Games? Poster design: 12 people
In the Olympic Games held every four years, posters are also one of the focuses that people pay attention to. With the announcement of the emblem, mascot, torch and medal of the London Olympic Games, the London Organizing Committee for the Olympic Games announced yesterday that 20 12 official posters of the London Olympic and Paralympic Games created by 12 top British artists have also been released. At the unveiling ceremony of the poster yesterday, 65438+.
Starting from 19 12, the host city of each Olympic Games will create one or more posters to celebrate. BOCOG and Tate Gallery selected 65,438+02 top British artists from more than 65,438+000 candidate artists, including Fiona Banner, Tracy Emin and Martin Creed, and created six posters for the London Olympics and Paralympics respectively. /kloc-among the 0/2 design masters, 4 have won the Turner Prize, the most famous visual art award in Britain, and 5 have participated in the Venice Biennale on behalf of Britain.
According to the plan of the London Olympic Organizing Committee, this series of posters will not only be exhibited at Downing Street 10 and Tate Gallery in the UK next year, but also be exhibited in China as part of the British art exhibition "Britain Today". In addition, the online store of the London Olympic Organizing Committee will start selling posters and related limited edition printed materials from now on.
Medal design:
On the occasion of the countdown to the London Olympic Games 1 anniversary, the London authorities released the medal design for the 20 12 London Olympic Games in Trafalgar Square.
The gold, silver and bronze medals in this Olympic Games were designed by British artist David Watkins. The medal is 85 mm in diameter and weighs as much as 400 grams. Their weight is much higher than most previous Olympic Games, and it is the heaviest in the Summer Olympic Games, so many athletes may have to pay more luggage and freight on their return trip.
Due to the rules of the Olympic Games, the design of medals must be engraved with the Greek goddess Nike, which is said to be a symbol of victory and a manifestation of the Olympic spirit. Above the goddess is printed London, the host city of this Olympic Games, with the hosting year of 20 12. Of course, there must be no fewer five-ring symbols representing the Olympic Games.
The other side of the medal is completely played by the designer. Watkinson used a bold abstract design. The "20 12 logo" of the London Olympic Games is engraved in the middle of the back, and there are criss-crossing lines beside it. It is said that this symbolizes the beating pulse of London.
In the middle of the medals is the winding Thames.