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How about Ordos wine industry?
Erdos Liquor Group in Inner Mongolia is a private enterprise group established by Mr. Wu after he bought the state-owned Dongsheng Distillery at the end of 1997. After seven years' efforts, the group company has established the management pattern of wine industry, urban investment and construction, real estate development and construction, road and bridge construction, trade circulation, coal management and other industries. It has formed a private enterprise group with 17 member enterprises, more than 3,000 employees and total assets of1800 million yuan. Wu, president of the Group, was rated as an outstanding township entrepreneur in China, a model worker in Inner Mongolia Autonomous Region and an outstanding builder in Socialism with Chinese characteristics.

Since the establishment of the group, the liquor production equipment has been constantly updated, the product quality has been continuously improved, and the development of new products and market construction have been emphasized on one hand, which has quickly led to a gratifying situation of booming production and sales. At present, the annual production capacity of liquor is 20,000 tons. Liquor can be divided into three categories: Fen-flavor, Luzhou-flavor and Double-flavor, and there are nearly 100 kinds of products with different grades and degrees of high, medium and low. Among them, the "licorice wine" series independently developed by the enterprise won the national patent product and was awarded the "Autonomous Region Science and Technology Famous Brand Award". In 2003, "Ordos Toast" won the National Quality Product Award of Fen-flavor Liquor. Ordos wine has been rated as "Inner Mongolia quality products" and "products with reliable quality and customer satisfaction" over the years. In 2004, Group Liquor Company was selected as one of the top 100 enterprises in China liquor industry. In the new century, for the rapid development of enterprises, the Group firmly seized the opportunity of the leap-forward development of Ordos City, kept pace with the times, and established the development strategic concept of "second venture" of the Group. In 2003, the Group devoted itself to the innovation of related industries, and two landmark projects-Dongsheng Minsheng Plaza and Dongsheng New Town infrastructure construction started at the same time.

Minsheng Square is a landmark project for Ordos Liquor Group to leap into the commercial market. The whole project covers an area of more than 28,000 square meters, with a construction area of more than 68,000 square meters. From March 2003, it broke ground and was grandly opened on May 24, 2004. Minsheng Plaza, with its unique format scale, amazing construction speed and impressive sales and investment promotion performance, has created many firsts in the history of construction business in Ordos City and won wide acclaim from all walks of life for the group. Minsheng Square, as a modern multi-functional comprehensive business center with the largest scale, the highest grade and the best investment and operation environment in Ordos, has become a beautiful scenery in Ordos. The square integrates shopping, sightseeing, catering, accommodation, leisure, entertainment and business office. Now, well-known brands at home and abroad and more than 1000 powerful bosses gather here, giving Minsheng Square an unparalleled competitive advantage. Minsheng Plaza will take "people's livelihood as the foundation, establish a career with integrity, build a brand and establish an image" as its business philosophy and "build a century-old shop" as its strategic goal, and make due contributions to the prosperity of Ordos' commercial economy and the promotion of Ordos' urban taste.

Dongsheng New Town is another important measure to expand the city scale, improve the city grade and stimulate economic growth in Dongsheng District of Ordos City, and it is also the main construction carrier to promote the urbanization and industrialization of Dongsheng. Planning area of Dongsheng New Town 18 km2. The first phase of the project has a planned area of 7.2 square kilometers and is scheduled to be completed in three years. In the competition of many enterprises, the group won the bid in one fell swoop and undertook all the infrastructure tasks. In May 2003, based on the principle of "high starting point planning, high standard design, high quality construction and efficient management", the Group started the infrastructure construction project in the new urban area in an all-round way according to local conditions.

In March 2004, under the fierce competition, the Group won the bid for the construction of Dongsheng Ring Road again and embarked on a new development platform. According to the principle of market economy, the project is built by BOT, with a total investment of 950 million yuan and a total mileage of 40.3 kilometers. According to the first-class standard design, ground was broken on September 24, and it is planned to open to traffic in 2006.

In 2004, Dongsheng New Town accelerated the pace of construction, and the real estate company and construction company of the Group actively participated in the organization and construction of the largest indemnificatory residential community in Ordos-Minsheng Community and the highest-grade villa community-Xiyayuan, which was capped at the end of the year, opening a new chapter in real estate development.

At the end of 2004, the Group adapted to the adjustment of national policies, and invested in the construction of Ordos Zhenxing Motor Vehicle Testing Center in Dongsheng New Town, which was put into full operation in April 2005.

At the end of 2004, the group successfully accepted the highway from Aole Zhaoqi Town to Yinchuan in Otog Qianqi, and embarked on a new journey of highway management.

At present, the Group once again won the bid for the expressway project from Dongsheng to Otog Banner on National Highway 109. The project is built by BOT, with a total investment of 5.9 billion yuan and a total mileage of about 200 kilometers. It is planned to start construction at the end of 2005, with a construction period of 3 years.

At present, Dongsheng New Town's infrastructure construction projects are being carried out in an orderly and intense manner, including Ordos Park, municipal square, city investment office building, bus station and other projects proposed by the Group. Further planning and implementation are under way. These projects are of great significance to the development and construction of new urban areas, investment attraction and the business development of Erdos Liquor Group.

With the economic development of Ordos City, Ordos Liquor Group has entered a new stage of leap-forward development. Under the leadership of Mr. Wu, the Chairman of the Board of Directors, the Group will, as always, create new advantages in the coordination and unification of the four business concepts of "people-oriented management, win-win management, innovation management and integrity management", open up a new situation, push forward the cause, and work hard to achieve the grand strategic goal of "building a long-lived enterprise"! Contribute to the take-off of Ordos!