Recently, according to the verification of Shanghai Municipal Market Supervision Bureau, it was found that Yonghe Food Co., Ltd. had illegal advertising events. Yonghe Soymilk promotes false information that does not conform to the actual situation on WeChat WeChat official account. This cup of national drink is decisive, isn't it Advertising words, and also Yonghe soybean milk products as a national gift into the embassies in China as a gimmick to attract customers. In order to obtain the authorization of the government, we give our products to the staff of embassies abroad without permission. According to the first paragraph of Article 55 of the Advertising Law, the Shanghai Municipal Market Supervision Bureau imposed an administrative penalty on Yonghe Video, ordered Yonghe to stop publishing illegal advertising content and imposed a fine of 311,111 yuan.

Yonghe Soybean Milk originated in Taiwan Province Province, and it is a breakfast shop mainly selling soybean milk. Later, Yonghe Soymilk developed to the mainland. After more than ten years' development, Yonghe Soymilk has become a well-known food brand in mainland China, which is well-known by many consumers. From 81 years old to 8 years old, it is a customer of Yonghe Soymilk. The porridge, snacks and pasta operated by Yonghe Soymilk are particularly in line with the tastes of the public. Because of its very good development, it has gradually become a well-known enterprise in the catering industry in Taiwan Province, China.

With the rise of the Internet age, most merchants often use false advertisements to create gimmicks to increase the popularity of their products and create higher profit value. However, the regulatory authorities in our country have very strict supervision over such incidents. Long before the false advertisements of Yonghe Soymilk, many enterprises with false advertisements were punished by the regulatory authorities, such as well-known brands such as UC and Maotai.

False advertisements seem harmless, but in fact, they have a great impact on consumers. For younger consumers, advertisements that lose their authenticity have no positive energy, because some false advertisements will also cause personal property losses to varying degrees, which also makes it more difficult for consumers to judge the authenticity of the products, making the transactions in the market more unfavorable. Therefore, for false advertisements, the regulatory authorities in our country still have a long way to go and should vigorously crack down on the existence of these advertisements.