now the tea culture club is a place for people to have fun, so how to operate it? The following is the business plan of the tea culture club I carefully arranged for you. Let's take a look.
business plan of tea culture club 1
marketing objectives
The main consumers of tea clubs are members who have a rest in the tea house, have fun among friends and have a strong interest in tea culture, which is conducive to highlighting the characteristics of our tea clubs. Meet the needs of different consumption. The auxiliary consumer groups are nearby residents. Product strategy
Focusing on tea, we provide various services related to tea, including tea tasting, tea gifts, antique jade articles, fragrant incense, leisure and entertainment, and tea snacks. There are more detailed divisions in these six items, among which tea ceremony gifts are divided into tea ceremony gifts and tea set gifts. Antique jade articles include: jade articles, ivory small pieces, all kinds of precious wood products and so on. Xiangdao includes the service and sales of agarwood or sandalwood. Leisure and entertainment include chess and cards and tea performances. Tea cakes are snacks or fruit bowls that provide matching for members' tea drinking types.
pricing
the price of tea tasting service is set at ￥58-￥268. Tea performance is ￥51/ learning tea performance is ￥111/ incense service is charged according to the grade of incense products. The estimated sales target is ￥211-￥411/ day * 365 = ￥ 73,111-￥ 146,111. Other sales plans are drawn up ￥ 51,111-￥ 81,111
Business plan of tea culture club 2
Tea house management plan
I. Positioning analysis of Xinfang Tea House 2. Competitive strategy of Xinfang Teahouse
IV. Management mode of Xinfang Teahouse
V. Development strategy of Xinfang Teahouse
I. Positioning Mingyatang Teahouse as a carrier of Taoist culture, serving high-end consumers who are keen on tea culture and have cultural taste by providing guzheng tea products and tea performances in the painting and calligraphy room.
2. Business model
1. Product portfolio
The product portfolio of teahouse includes brand elements such as tea ware products and service devices, tea culture, service catering, performing arts and music;
Tea: We mainly choose Dahongpao, Tieguanyin, Xinyang Maojian tea, Qimen black tea, West Lake Longjing, Yunnan Pu 'er and other high-quality and historic brands;
products can be sourced by establishing a long-term supply mechanism with manufacturers, and goods can be obtained in maliandao or by establishing strategic cooperation with local manufacturers.
utensils: tea ware's choice of ancient natural celadon, such as Ru Ci
service devices: such as tablecloths, clips, cup holders, etc. are all branded with XXXX Tea House in the form of OEM.
Tea culture: The waiters in Xinfang Tea House are not only serving tea guests, but each waiter must have his own good tea, as well as tea performance and tea culture connotation. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.
2. Price combination
Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea gifts.
the price of the commodity area can be determined according to the actual passenger flow.
3. Promotion combination
Teahouse management needs the help of industry associations and media forces, and regularly holds tea culture salons to improve the popularity and atmosphere of teahouses.
4. Channel combination
Supply channels: the top ten famous tea producing areas in China and the storefront channels in Changchun city, the resources related to the factory's office in Changchun and the cost advantage resources of high-quality manufacturers
Marketing channels: the management mechanism of teahouse members and the network resources of entrepreneurs' theme activities in public relations activities
III. Competitive strategies
Compared with Laoshe Teahouse, Five Blessingg Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Teahouse and Wuyutai Teahouse are rising stars, and their teahouse features, which stand in the clubhouse but have the cultural connotation of A Dream of Red Mansions, have absolute advantages only if they fully tap the advantages of cultural taste, do a good job of cultural heritage, and get low prices and low quality in product supply.
IV. Management mode
1. On-site management
Panzhihua Guosheng and Guosheng organic green tea spring tea are listed in the national retail price list
The only organic tea manufacturer in Panxi area
Welcome to call for orders:
Tel: 13547627513, 13951737628, contact person:.
tea manufacturer: Yanbian bailingshan tea industry co., ltd.
the purpose of on-site management is to create a good environment suitable for operation for XXXX teahouse: space layout, lighting and background music.
The biggest waste of teahouse is the waste of on-site vacancy rate, so make effective use of every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.
2. Staff management
Staff time management and staff career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees can make good use of their time. Design the concept of tea category expert for each tea worker, so that each tea worker can learn expertise and their career can be promoted and grown. The incentive mechanism linked with performance and benefit can create benefits for them.
3. Service management
Service management is to embody the beauty of people required by tea ceremony, including beauty of appearance, beauty of charm, beauty of language and beauty of mind, to welcome guests, clients, tea service, tea service, supporting service, settlement service, complaint handling and seeing off guests.
4. Customer management
Establish customer files, and do a good job in customer contact and out-of-store service.
the most important customer company files; Secondly, it is managed by department managers and tea employees step by step.
Teahouse management also includes: purchase management, storage management, financial management
V. Development strategy
1. Shaping personality
Explanation of xxxx tea culture personality card
2. Multicultural grafting
Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting
3. Grasping the long tail
Internet.
4. activate the combination of traditional
fusion fashion and traditional tea culture to attract new forces to drink tea.
5. Industrial links
Show the XXXX tea products and tea set products of OEM, focusing on the gift market and customized consumption of members, and improving the cash flow of consumption.
6. Combine tea tours
Combine tea tours to explore the ancient tea-horse road culture and organize tour groups to visit other provinces.
Business Plan of Tea Culture Club 3
Business Plan of Tea Culture Club
The purpose of club operation:
1. Enrich the daily activities of the owners and provide convenient services;
2. Improve project quality and increase project competitiveness;
3. Promote the preservation and appreciation of the company's assets.
Business model of the clubhouse:
A membership-based business model is implemented, in which community owners are the main members and some high-quality members outside the community are attracted.
Business scope of the clubhouse:
Highlight the healthy and leisure concept of swimming and fitness, and at the same time, provide catering, tea art, supermarkets, medical care, beauty, public leisure and convenient services, and strive to make it a full-time, all-round and multi-functional activity place for the whole people.
The swimming fitness area provides swimming, fitness equipment, aerobics, body building, tennis, badminton, physical therapy, relaxation health care, sunbathing, snacks and other services;
In addition to daily necessities, supermarkets must also provide services such as laundry and furniture decoration.
The exhibition area provides services such as works of art, calligraphy and painting, fashion and furniture that are not regularly displayed, or holding some owners' networking activities;
The beauty and recreation area provides services such as beauty, body building and daily haircut;
medical services provide daily medicines for the convenience of the people, as well as services such as emergency rescue and popularization of medical knowledge;
the tea art area is a place for drinking tea, enjoying tea art performances and communicating with high privacy;
the public leisure area provides entertainment such as chess and cards that serve most owners in the community;
The dining area provides simple and convenient fast food service;