1, changing consumers' cognition.

A common and effective way to change attitude is to change the cognitive component of attitude.

2. Change the mood of consumers.

Nowadays, enterprises are increasingly trying to win consumers' goodwill towards brands or products without directly affecting their beliefs or behaviors.

3. Change consumer behavior.

Behavior, especially buying or consuming behavior, can precede the development of cognition and emotion. Changing behavior can also directly lead to the formation of emotions or cognition. Consumers often try to buy and use some cheap new brands or models without knowing or feeling in advance. In the advertising activities of enterprises, coupons, free trial, on-site shopping display, tying and price reduction are all common skills to guide consumers to try new products.

Model importance:

It assumes that the attitude of consumers depends on the evaluation of multiple attributes of the attitude object, and the synthesis of individual evaluations of multiple attributes, that is, the overall attitude of consumers, can be used to predict the attitude of consumers to a product or brand. The most influential fishbein model is the Fisher model proposed by Martin Fisher in 1963.

It distinguishes three elements of attitude: multiple attributes of an attitude object (such as car price, safety, brand, fuel economy, etc. ); Consumers give importance weight to each attribute; Consumer's belief in the performance of a specific brand in a specific attribute.