Fresh e-commerce is an emerging industry, and it can gain more competitiveness by burning money, so investment institutions are also optimistic about this industry. Some media recently issued a document saying that Ding Dong, a well-known fresh e-commerce brand, has completed a new round of financing with a financing amount of 700 million US dollars, which should be the largest financing in the e-commerce industry this year. This financing has attracted many new investors, and the company's shareholders are even larger. More importantly, according to the company, the company will use this fund for market expansion.

According to public data, Ding Dong has achieved 9 rounds of financing. At present, the company is the head of the fresh e-commerce industry, and its business has covered more than 20 cities across the country with more than 900,000 orders. However, one thing is special, that is, the fresh food industry has higher requirements for the supply chain. Whether it is warehousing or transportation, the cost is very high. Now all companies are losing money, and it is difficult to make a profit in the future before they reach the scale.

Although he has the first-Mover advantage, Dante Dong is still under great pressure to buy food. We must know that there were more than 3,000 newly registered fresh e-commerce companies in China last year, including many big companies such as Alibaba and Meituan. Faced with their scale advantage, the fresh e-commerce industry will still face enormous competitive pressure in the future.

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Ali, Meituan, Didi, Pinduoduo, JD.COM and other giants went to war one after another. In June 2020, Didi? Orange heart optimization? Go online. In July, Meituan went online. Meituan was optimized. In August, Pinduoduo went online? Buy more vegetables. When mature Internet platform players such as Ali entered the market with their huge user scale and data capabilities, they stirred the market again.

At the same time, internet giants are also using it? 10 billion subsidies? The way to let online shopping slowly enter the daily life of thousands of households. Although many modes on the fresh track at present, whether the pre-warehouse mode or the community group buying mode, are in an unknown state, it is certain that the market competition will be further concentrated.