Send a document to buy a house in many places
A few days ago, the document of the Housing and Construction Bureau of Qingdao City, Shandong Province on carrying out the "hand in hand" special room activity has aroused widespread concern in the market. According to the document, the Housing and Urban-Rural Development Bureau of Qingdao instructed the real estate association to organize a series of activities for the Golden Autumn House Purchase Festival throughout the city, including group buying activities for special rooms for groups such as medical workers, teachers, active veterans, advanced models, police officers and talents from large enterprises. Some special rooms were launched by high-quality real estate enterprises to meet the housing needs of different groups. Our bureau will further connect with the development enterprises according to the confirmed housing intention to ensure the maximum discount.
Chen Wenjing, director of market research of the Index Division of the Central Reference Institute, told the reporter of China Consumer News that the group purchase activities of special rooms for specific groups in Qingdao are similar to the group purchase policies introduced in many places before, and all of them are aimed at quickly destocking.
According to incomplete statistics, since the beginning of this year, more than 20 cities including Zhongshan in Guangdong, Tonglu in Zhejiang, Tongling in Anhui, Pu 'er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin, Lianyungang in Jiangsu, Hangzhou in Zhejiang, Baise in Guangxi, Qingyang in Gansu, Wuzhou in Guangxi, Shaoxing in Zhejiang and Nanning in Guangxi have issued policies or activities related to group buying housing.
For example, on June 65438+1October 10, the General Office of the People's Government of Guizhou Province issued the "Action Plan for Promoting the Resumption of Work and Production and Promoting the Market in Guizhou Province", which mentioned that employees of government agencies, enterprises and institutions are encouraged to carry out group purchase of commercial housing, and the preferential price for group purchase is not included in the proportion of the decline in the record price of commercial housing.
Changchun City, Jilin Province issued the "Notice on Several Measures to Further Promote the Stable Development of the Real Estate Market" to support the centralized bulk purchase of commercial housing. It is mentioned that government agencies, state-owned enterprises and institutions, universities, research institutes and social groups are supported to contact real estate development enterprises and organize centralized bulk purchase of commercial housing.
The Housing and Urban-Rural Development Bureau of Meishan City, Sichuan Province issued a group purchase supporting policy for new commercial housing outside the city. Party and government organs, enterprises, institutions and social organizations outside the city can purchase more than 30 sets of new commercial housing at one time in Meishan City, with a discount of 3%. Buy more than 50 sets at one time, with a discount of 4%; One-time purchase 100 sets or more, with a discount of 5%.
Group buying needs "real money and silver"
"At present, the purpose of opening commercial housing group buying activities in various places is to promote the activity and sales volume of the whole market and accelerate the recovery of market confidence. The way of group buying is mainly to discount the price of real estate, so as to stimulate buyers to enter the market. " Jaco, dean of the branch of Anjuke Real Estate Research Institute, told the reporter of China Consumer News.
Can group buying commercial housing really bring benefits to buyers? After consulting the policies or activities issued by various places, the reporter of China Consumer News found that Wuzhou, Guangxi Zhuang Autonomous Region, is the city with the strongest preferential treatment for group buying houses.
Wuzhou City, Guangxi Zhuang Autonomous Region issued the Notice on Ten Measures for Promoting the Healthy Development of the Real Estate Industry on September 25th, in which it was mentioned that from the date of promulgation of these measures to June 3rd, 2022, 5438+February 3rd1day, based on the principle of voluntariness of real estate development enterprises, a number of high-quality properties will be selected, and group purchase preferential activities will be organized for the public, and more than five sets can be enjoyed, and the preferential range of commercial housing participating in group purchase preferential activities will not exceed the record price.
According to the reporter, before last year, many cities took corresponding measures to significantly reduce real estate prices. Some cities directly issue price limit orders and set a "price limit" on house prices, requiring that the price reduction of the project should not exceed 15% or 10%. At present, the group purchase policies introduced in various places are basically not limited by the descending order, and the group purchase price is not included in the statistical range of the decline in the price of commercial housing for the record.
"The core of group buying houses is that developers can give buyers different price concessions, and the government will also relax the price limit order to some extent." Chen Wenjing told the reporter of China Consumer News, "In the current downturn of the real estate market, how to speed up housing transactions is the primary consideration for developers. In order to attract buyers, we must really make a profit on the price. "
The reporter found that the price of new houses for sale in Wuzhou is generally between 4,000 yuan and 6,000 yuan per square meter. If the group purchase price can be 30% off the record price, it means that the price per square meter will be lowered 1.200- 1.800 yuan. Take a house with a square meter of 1 0,000 as an example, the total price can be saved by more than 10 million yuan.
"Group buying is a means of destocking and activating housing transactions in the current property market." Yan Yuejin, research director of the think tank center of Yiju Research Institute, told the reporter of China Consumer News that "the income of public officials is relatively stable. At present, this group can easily be regarded as a new force driving the demand for real estate purchase. "
The effect of this policy remains to be seen.
Although more than 20 cities have introduced group buying policies, the effect of the policies remains to be seen. Jaco said that the role of group buying will be obviously differentiated in different places. If the oversupply in cities is serious, the boosting effect of group buying will be relatively limited; For some cities that have bottomed out and started to pick up, the role of group buying will be more obvious.
Take Tonglu County, Zhejiang Province as an example. According to qianjiang evening news, the group purchase policy has been implemented for one month, and there is not a successful case. Developers said that even if they are willing to give preferential prices, it is still difficult to meet the conditions of group buying. Some developers said: "Tonglu is only limited to the online signing price, and the lowest discount can only be 8.5 fold of the filing price, and no discount can be made. Although the transaction volume of real estate is higher than before, there are still not many customers. "
"Group buying policies are mostly suburban counties in third-and fourth-tier cities or second-tier cities. For these cities, the property market is under greater pressure and more policies are needed to stabilize the property market. " A real estate industry analyst said.
Yan Yuejin said that it is necessary to be vigilant that relevant departments need to be more cautious in the choice of group buying houses. All kinds of group buying houses should ensure compliance with the sales rules, and some illegal or non-compliant items should not be used for group buying. We should also pay attention to avoid buying unsalable houses or buildings with potential risks of unfinished business, so as not to dampen the confidence of buyers again.
Guan Rongxue, an analyst at Zhuge Housing Search Data Research Center, also believes that there are some differences in the scale and preferential strength of group buying, and whether personal preference can be achieved is one of the keys to the success of group buying. The implementation of group buying needs to clarify the scope of preferential treatment given by different scales, and at the same time strictly control the examination of the qualification for purchasing houses.