The century-old brands that have developed well in China today include:
Tongrentang Quanjude Daoxiang Village Fair-price Store Inner Link Liu Wuyutai Guanshengyuan Hengyuanxiang Wang Mazi Dog Ignores Tianfu Haohe Niantang Laofengxiang Peruomeng Jiuzhitang Donglaishun Ruifuxiang Ma Juyuan Building Outer Building Emperor Zhang Gui Faxiang He Jigong Maotai Wuliangye Jiannanchun Yunnan Baiyao Xianheng Restaurant Niulanshan Red Star, etc.
Taking Quanjude as an example, its management theory includes:
Through several years' practice, the joint-stock company has completely got rid of the old management mode of "front shop and back factory, and the master takes the apprentice". Starting from the transformation mechanism, it has reshaped the enterprise by using modern enterprise system norms, forming a scientific management system, which has laid a solid foundation for the great development of the enterprise. With brand appeal and advantages in technology, service and dishes, the joint-stock company actively explored the market, enriched and extended the brand, and used flexible and diverse marketing activities, which made the joint-stock company's operating performance soar and became a veritable powerhouse in China's catering industry.
Take quality management as the breakthrough point, standardize standards and improve management level. A relatively systematic budget management system has been initially established.