"Chenrui" is a new word composed of two Chinese characters: "Dawn" and "Wisdom". Among them, "Dawn" represents the faint light of the first sunshine in the morning, and also refers to the hardships and difficulties in the early stage of starting a business, and it is necessary to start a struggle in the hopeful morning. And "wisdom" represents the quality of intelligence and wisdom, which means that a person should have innovative thinking and profound insight in order to overcome difficulties and succeed in the process of starting a business.

The word "Chenrui" first appeared in China's entrepreneurial circle to describe a new entrepreneurial spirit. This spirit emphasizes that in the ever-changing business environment, we should have the spirit of entrepreneurship and teamwork, be brave in taking risks and innovation, have in-depth insight into market and customer needs, and have accurate business strategies and management ideas.

In short, "Chenrui" is an entrepreneurial spirit of constant innovation, innovation and change, which represents sobriety and acumen in business, and also symbolizes the successful person's accurate grasp of the opportunity and insight into the market. Through the guidance of this entrepreneurial spirit, an enterprise can adapt to market changes more quickly, achieve rapid development and become a leader in the commercial field.