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What is pop advertising planningPOP in the country is known as on-site advertising, also known as point-of-sale advertising.
Broadly speaking, on-site advertising refers to any advertisement that is set up around, at the entrance of, inside, and in the place where the goods are available in the place of purchase and retail store
Narrowly speaking, on-site advertising refers to the counter displays that are set up in the place of purchase and in the retail store.
The main on-site advertising media:
One, windows
Two, stores: 1. counter advertising 2. floor advertising 3. wall advertising 4. hanging advertising 5. dynamic advertising (three-dimensional advertising items)
6. product packaging advertising 7. price lists and display cards
Three, exhibition venues: one kind of banner; the other is to post a large-scale poster
The other is to post a large-scale poster
The third, exhibition venues: one kind of banner; another is to post a large-scale poster. The basic principles of hand-drawn POP production are: 1, easy to attract attention; 2, easy to read; 3, a look will know the focus of the appeal; 4, with a sense of aesthetics; 5, with a sense of unity and harmony; 6, efficiency.
A variety of tools:
The choice and application of tools is very important, choose a good fit for the tools, often with twice the result with half the effort. Such as pasting tools, you can use spray adhesive to deal with large areas and the amount of paste action, far more efficient than with double-sided stickers or glue to paste. How to make a variety of tools can each play their own characteristics, is that we must consider well in advance. Another thing to keep in mind is the display tools. If the finished work is not displayed with the aid of the display tools, or if the display is not effective, then the good work is useless.
There are many kinds of materials and tools used for drawing or writing, and each of them has its own unique performance techniques and effects. Among them, the microphone pen because of its easy to grasp the convenience of writing and other characteristics of the POP pen called, and the flat pen nib soft, you can write a variety of different styles of POP body, as popular as everyone likes.
A variety of pen tools
Cutting tools
Measuring tools
Paste tools
Two, learn to write POP fonts, you must abandon the previous method of writing, because POP's main appeal is the font is clear, concise and powerful, so there is no need to do fancy changes in the font. In addition, for the price of POP, because of the writing of different people, but in the font can not appear too big a difference, which is the POP font on the overall requirements, do not emphasize personalized fonts. For different commodities, fonts have good and bad, which will have a certain impact on the specific sales of goods, is not desirable. And in the POP posters, POP posters and require novelty and personality of the picture and font to maximize the increase in reading rate, attract attention. In the application of color should also strive to clean, rather than a variety of colors. Generally speaking, a layout of the color should not be more than four. In the production of POP, must stand in the consumer's point of view to see the problem, as long as the most important price clearly expressed, is the best POP.
With POP font.
Three, when writing POP a few aspects of attention:
1, write the full name of the product, as well as specify the specifications.
2, write the price should pay attention to the decimal point before and after the number of figures to the size of the obvious.
3, to indicate the original price and the current price to reflect the magnitude of the price reduction.
4, a POP on the principle of goods not more than two, otherwise the effect of visual impact.
5, the use of colors no more than three, generally red, blue, black three main.
Hand-drawn POP-title word writing
Title word writing
1, seeking the word group end structure of the whole: general hand-drawn POP poster title text should not be too many words. A little more text title, in the shape of the word changes should not be too large, and in the size of the font, spacing should also try to be consistent, so as not to affect the readability. If the title of the word is very small, only three or five words or less, then depending on the needs of their own design, in the shape of the word or the word group to do a greater change, and at this time more attention should be paid to the whole title of the word group structure of the sense of wholeness, as well as the whole group of words balance.
2, with the characteristics of the pen to make changes: the general title of the word are used in the design of larger fonts, and can be used to write the title of the word of the pen, whether it is a flat pen, round pen, brush or thicker POP advertising pens, the shape and characteristics of its nibs have a great deal of difference, therefore, how to grasp the characteristics of the pen itself, and appropriately play the role of its changes in fonts, beautify the font, the most important thing is still in the The most important thing is the skillfulness of the strokes. Repeatedly practicing and then considering the rhythmic coordination, can make the font produce natural and beautiful changes.
3, draw the character of the word to: people have different personalities, different categories of goods or different shapes, colors, textures of similar commodities show different personalities, so the face of different commodities must be considered, and then with the nature of the character of the drawing. For example, cosmetics counter hand-drawn POP, the title can be used more feminine and slender font; if the home appliance industry, the shape of the cold and hard TV, air conditioning, refrigerators can be used to choose a thick, hard, more masculine font. If a teahouse decorated with ancient colors, but write a very modern sense of text modeling, it does not quite match. So before writing to consider the nature and type of goods and stores themselves, to determine the character personality, such as elegant, novelty, soft, hard, heavy, light, modern, classical and so on.
4, additional effects: in the font or the word next to add some auxiliary lines, will produce three-dimensional, overlapping, shadows, block effect, in order to avoid clumsiness, it is necessary to note two points:
Title more words, should not increase the effect of unnecessary
Colors should not be made strange and bizarre, so that people can identify the difficulty of reading so that we can maintain a generous, fresh sense of aesthetics.
After writing the characters
Write the horizontal strokes first
After adding the vertical strokes, the darker part is the place where the strokes overlap.
Horizontal Stroke Holding Method
Vertical Stroke Holding Method
Using the Flat Face Design to Draw the Font with Flat Strokes
First, draw the character you want to write with a pencil, and pay attention to:
1The strokes of the font should be distributed in a balanced manner, and the shape should be as full as possible and square as long as possible.
2 within the body of the strokes try to draw together.
3 between the words to be compact, so that the entire title word to become a group of words with a sense of wholeness.
Hand-drawn POP--poster production
Posters original "POST", originally from the "paste on the post" of the "POST". POST" is transferred from "POST", all the notices posted on the post can be called "POSTER". In terms of design terminology, "poster" and "billboard" can be defined as "a graphic form of advertising posting media" or "posting of large print advertisements". Printed advertisements".
POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated as "point-of-purchase advertising". Wherever advertisements are displayed in the place where the goods are purchased, they are called POP advertisements, the purpose of which is to attract the attention of consumers, induce them to enter the store and then stimulate their desire to buy.POP emphasizes the position of the consumer, and is designed from the point of view of facilitating the customer's viewpoint.A successful POP has the decisive ability to make the customer buy the goods, and it is the termination of the advertisement activity, as well as the beginning of the sale of the sales promotion.
Posters
Posters can be put up in a place of free choice, and several can be put up in one place to strengthen the impression. Posters are not only easy to put up, but also last a long time, and can be repeated to collect repeated effects. POP must be revealed in the sales venue, which is the biggest difference with posters, although in a limited place, the scope of expression is still rich in unlimited diversity.
This form of advertising can be seen almost everywhere, it is not only limited to the existence of supermarkets, in department stores, book centers, restaurants, fast-food restaurants, popular clothing stores and other places, we can often see hand-drawn POP posters. These do not need to be beautifully printed, do not have to spend a lot of money on production, sometimes hand-written a simple hand-drawn POP ads, the effect is even far more than the manufacturers deliberately produced decorative POP.
Hand-drawn POP task:
1, to promote the attention of the goods and understanding, to enhance the consumer's desire to buy, such as the use of illustrations, copywriting, color and so on.
2. Communicate the brand, value, characteristics, content and material of the product, such as the characteristics, description of the material.
3, detailing the use of goods, so that consumers understand, develop the need for sex.
4. With outstanding copywriting and written design, it reminds people of the good quality of the goods.
5. Indications and logos for products and places of sale.
6. It shows the image of the store and shapes the atmosphere of shopping.
7. Create the atmosphere of the store and show the sense of the season.
8. Use it in conjunction with SP (store promotion) activities, during product demonstrations or performances to increase the effect of the show
and the atmosphere.
9, the appeal of good quality and low price, leading to action to buy, such as during the sale of exaggerated price performance.
POP effective labeling position:
1, in the eyes of the height of the position, can be clearly read.
2, the location of the label should not destroy the overall beauty of the product, or impede the placement of the product.
3, the location of the label and promotional products, should be configured in an easily recognizable position.
4, effective use of ceiling space and beams and columns.
5, the use of hand-drawn POP, so that the dead ends of the display resurrection.
Hand-drawn POP - the writing of the text
The writing of the text
Chinese font design, to make its word shape smooth and unified, in line with the principle of beauty, in addition to a variety of basic strokes to write a proper rules, changes properly, the main thing is that we must fully understand the structure of the font ministries and radicals The most important thing is to fully understand the structure of the font and the configuration of the radicals and radicals, in order to make the dots and strokes correspond to each other, and the frame is even, and become a set of practical and beautiful fonts.
Chinese characters are square-shaped fonts, by a single font by arranging the combination of sentences, can be arranged vertically and horizontally. Vertical arrangement, the reading direction is from up to down, and then from right to left; horizontal arrangement is from left to right, and then from top to bottom for the order. Because of its two different directions of arrangement, in the case of the whole continuous text, there will often be readers to read the direction of the situation is not clear. In order to avoid the occurrence of the above undesirable phenomenon, in the arrangement should first determine the direction of reading, and reserved for its rows and rows of intervals or the text will be flattened or longer to form a visual effect with the rows, in order to show the direction of continuous reading of the text, to achieve the effect of easy to read.
There is no absolute standard to follow as to how wide a line interval should be, because there are several practical factors that may affect the variables such as: typeface type, thickness, size, and variants; the number of words used in each line (length), the nature of the text and the size of the page. All of these factors interact with each other. Nevertheless, in the actual production of print fonts, the line space is usually half a character (half-width) to one character, while hand-drawn fonts, due to the large size of the characters, the number of characters per line is also shorter, and the line space is most practical at 3/4 to 1/4 of a character. Sometimes in order to make it easier for readers to read on, the arrangement of the text must also take into account its "line of motion" and "wire".
Hand-drawn POP fine-letter pens, commonly used in the thick shape of the signatory pen and the round tip of the Kiwi pen, roughly used to depict the more descriptive text, if you want to depict a very beautiful, you must pay attention to the following two points:
First, use a pencil to draw the bottom line, and then come back to depict the word, only then it will be neat and beautiful.
There should not be too much distance between characters in order to have a sense of compactness.
Hand-drawn POP advertisements with explanatory text, such as horizontal arrangement, usually "left and right without words, up and down between the lines" principle to depict.
Hand-drawn POP - layout composition
Commonly used hand-drawn POP layout composition:
Principle:
1, easy to notice
2, easy to explain
3, a look at the key points and content of the appeal
4, Aesthetically pleasing
5, Very personalized
Go for it!