The catering industry has a relatively low threshold and is the first choice of the public for entrepreneurship. Therefore, everyone wants to get a piece of the pie in this industry. To mix well in the catering industry, not only to understand the status quo of the industry, but also to seize the development trend of this era, only to do the heart to be able to do a hundred battles!

Brands like people, people like brands. If a person is not even a unique personality, advocate can not be expressed, then this person is difficult to be recognized by others. The same goes for brands.

Share a set of the latest data, the National Bureau of Statistics latest release, in the first half of 2017, the national food and beverage revenue of 185.46 billion yuan, year-on-year growth of up to 11.2%; another set of public data shows that in the first half of the year, only 20% of the restaurant to make money; four first-tier cities in North, Shanghai, Guangzhou and Shenzhen, an average of 10% of the restaurant closure every month, shut down the average lifespan of the restaurant only 508 days.

So in this environment, how can a restaurant brand be bigger and stronger from 0?

"The father of modern marketing," said Philip Kotler, "A brand is a name, term, mark, symbol, pattern, or combination of these factors used to identify the manufacturer and seller of a product."

An impersonal restaurant name can cause your restaurant to be quickly overwhelmed with names such as Victory Restaurant, Welcome Hotel, and Good Again Restaurant. You can see, recently killed out of the Internet restaurant, each is the name of a big advantage. For example, the literary "Taoyuan眷村", fashionable "hi tea", with the name of the customer's heart.

At the same time, the name and style of the restaurant to maintain consistency, obviously called "Northeast characteristics of the sauce bone", go in is a small capital decoration style, which is embarrassing.

A group of consumers belonging to you

If you open in the office building below the intention to sell lunch volume, then call the hundred years of Zhao's rice noodles, the universe invincible cassoulet, Tieling oversized stuffed dumplings and so on.

If you plan to open in the commercial street or mansion area, then it is called: the first love that little thing, the mountain river view, the leaning tower of Pisa and so on.

Of course, these are not absolute, the food and beverage industry is multi-layered chaos, the above only for reference.