All this stems from the imbalance of interests, and the entire express chain began to collapse. Whether it can be restored and continue to be a key node linking merchants and consumers depends on whether express delivery can change its own operating mode with the times.
Low-paid and high-intensity couriers are "injured"
Originally, courier was a job that everyone envied before. Headlines and push messages on the website always reveal that a courier earns more than 10,000 yuan a month, which makes many people scramble to join in. However, with the increase of exposure, the unknown side of express delivery quickly surfaced.
A survey of 40,000 couriers conducted jointly by Beijing Jiaotong University and Alibaba Research and Logistics Department shows that most couriers work more than 8 hours a day, 7 days a week, and nearly a quarter of couriers work more than 12 hours a day. Hard working conditions make many couriers unbearable. Moreover, couriers are not really high-paying industries. The survey shows that the monthly salary of most couriers is between 200 1 yuan -6000 yuan.
More importantly, with the intensification of competition, more people have joined the express delivery market, and the income of couriers has hardly increased in recent years. Moreover, for many couriers, the salary of the same position of different courier companies is not much different, and it is common to have hundreds of dollars or less. To this end, the courier will consider many factors, such as distance from home, overtime intensity, accommodation environment and so on. , which will eventually lead to large traffic. Even more frustrating, research shows that about 40% of couriers will change careers within one year.
Love and hate caused by the giving and taking of benefits.
In addition to low wages and high intensity, the imbalance between delivery volume and pickup volume is also one of the main reasons for the loss of couriers. It is understood that the courier's salary is mainly composed of two parts: dispatching and picking up. Dispatch accounts for the bulk, and each dispatch can earn about 1 yuan. However, the profit of picking up parts is much higher than that of sending parts, that is to say, you can earn more by taking orders from customers or having other tasks.
But the reality is that, relatively speaking, the source of express mail is mainly e-commerce platform, and private express mail only accounts for a small part. It is basically only a task for the express delivery industry to go to the e-commerce platform to pick up the pieces, because businesses basically cooperate with express delivery companies, and it is almost impossible to make much money by picking up the pieces. Although private express delivery has a lot of commission, the quantity is very small, which is far from the quantity sent.
The imbalance of delivery interests will eventually lead to the dissatisfaction of couriers, and the closure is naturally expected. If we can't handle the interest disputes of sending and taking, the express delivery industry will be affected not by job explosion, but by the shortage of personnel.
The prelude of vertical distribution has opened up catering, and the development of O2O has obviously accelerated.
In fact, many couriers switch to take-away platforms or O2O platforms, because the latter have greater flexibility in door-to-door delivery and higher wages. Generally speaking, the delivery fee for a single takeaway can be delivered at 1 hour for 5 yuan, and there is basically no delay pressure. You know, some express delivery fees in the same city or cooperation are only in 6 yuan. Xu Yong, chief consultant of China Express Logistics Information Network, said that due to the different characteristics of the industry, the reward of sending a single takeaway is equivalent to the courier sending five or six express mails.
The reason for this difference is that express delivery companies often adopt franchise strategy. Many express delivery companies have a national express delivery network, but they rely heavily on smaller companies to complete the last mile. These smaller companies are franchisees of big express delivery companies. In order to protect their own interests, working hours and contract terms are not strictly enforced, resulting in many couriers not enjoying the benefits and treatment they deserve.
In express delivery, JD.COM is the best, because it is a self-built logistics, which can control the wages and benefits of its own couriers. For example, JD.COM provides couriers with a good accommodation environment, paying five insurances and one gold in full, and even many Jingdong couriers earn more than 10000 before tax, which is unmatched by other courier companies.
Current catering, O2O, etc. Often adopt the strategy of vertical distribution, recruit their own distributors and conduct vertical management, which opens the curtain of vertical distribution and naturally accelerates the development speed. If the express delivery industry can't face up to its own problems and solve them quickly, it can only swallow the bitter fruit by itself. (New technology discovers Constantine/Wen)