KFC entered Beijing, the ancient capital with a long food culture, in 1987, thus beginning its development history in this country with the largest population in the world. 1987-11-12 KFC's first restaurant in China officially opened in Qianmen bustling area. Taking this as a starting point, KFC began to explore, learn from China society and market, and gradually build a management model with China characteristics. In 1992, the total number of restaurants in China was 11; By 1995, it had grown to 71. On June 25th, 1996, the 111th KFC store in China was established in Beijing. This is a milestone, which indicates that KFC has entered a more stable development stage in China. At the same time, the image of KFC in the eyes of consumers in China is growing. In 1999, according to 16,677 questionnaires from the world-famous AC Nielsen research company in 31 cities in China, KFC, the first western-style fast food to enter the China market, was recognized as the "most frequently patronized" brand by China consumers because of its unique food and quality, and ranked first among the top ten internationally famous brands in China. With the gradual enrichment of the company's management experience, the continuous growth of the staff and the improvement of the management system, KFC has greatly accelerated its growth rate since entering the 21th century. In 2111-11, KFC was the first restaurant chain in China to break through the scale of 411 restaurants. It grew to 511 in October 2111, and reached 611 in February 2112. After 11 months, the total number was 811. Up to now, KFC has opened more than 1,411 restaurants in more than 211 cities in China, which is far ahead in the catering industry in China. Moreover, China KFC has maintained a good economic performance. China Yum Brands, the China headquarters of KFC, ranks first among the top 111 restaurants in China for three consecutive years. The turnover in 2112 reached 7 billion yuan. Most of them come from KFC. Since 2118, KFC has been deeply rooted in China, forming a high-quality team and a complete management system. At the same time, China KFC has also grown into the first brand with the largest scale and the best income in China catering industry, which plays an important role in promoting the development of the whole industry.