The process of cultural design is a complete and systematic industrial cultural project, aiming at forming regional culture and unique knowledge form. By discussing the relationship between intangible cultural heritage and cultural creation, this paper expounds the future development trend of intangible cultural heritage and revival from the background, current situation analysis and product positioning of cultural creation in the new period, and injects fresh blood into intangible cultural heritage through the research and design of cultural creation products, which has certain reference function for constructing intangible cultural system. Tuofu Aesthetic Center can enhance consumers' aesthetic ability through creative design, building materials and home formats, and create personalized living space by decorating living space, buying soft decorations and home accessories. When consumers buy building materials and homes, they feel the joy of improving their aesthetic ability and can further consume cultural, educational, sports and art projects. The continuous increase in the flow of people has further promoted the development of catering and leisure formats. You can listen to music and take a walk. The best thing is to recall the past. I usually look at my previous photos and diaries to get the places I have been before. If you really can't, don't force yourself, it's useless. Wenchuang design is a new design subdivision field integrating brand design, packaging design and product design. It should have the unity and rigor of brand design, the recognition and practicability of packaging design, and the professionalism and aesthetics of industrial design.

Enlightenment from Wenchuang Design Company

1. Buildings, landscapes, scenic spots, celebrities, snacks and cultural relics with regional characteristics and high recognition;

2. Then, according to the different directions of cultural and creative products, select cultural elements with strong application;

3. Subjective vision can be combined with the popular national style in recent two years. For example, Marquez Wenchuang Design Co., Ltd. has produced several relatively good cultural and creative products in Chinese and Korean styles;

One thing to note is that Wenchuang products are not necessarily intangible, otherwise the design scope will be narrow. Good cultural and creative product design, such as the Forbidden City Cultural and Creative, is to recycle some stories and cultural relics of the Forbidden City to create products that modern people prefer, and then cooperate with excellent packaging design and publicity from media and other channels. The last point is also crucial, because now is no longer the era of "the fragrance of wine is not afraid of the depth of the alley". In the relatively fast-paced Internet era, good products are the first point, and the second important thing is quick and effective exposure. Of course, it is not necessary to spend a lot of money on advertisements and creative products, which are more suitable for soft articles with more connotations.

I hope the above answers can help, and hope to adopt them!