What does retaliatory consumption mean? Because of the epidemic, our original plan and life rhythm have been disrupted, and we have lost control of our lives. Paying for things has become a way to make us feel comfortable. What does retaliatory consumption mean?

What does retaliatory consumption mean? 1 Retaliatory consumption refers to the behavior of restricting people's consumption demand in a special period or occasion, once the ban is lifted, letting go of desire and spending crazily. For example, this epidemic has forced many people to stay at home, so the consumption that could have been done is further restricted, so it is expected to develop into retaliatory consumption after the lifting of the ban. In addition, this phenomenon can also be seen in e-commerce festivals such as Double Eleven, June 18. Everyone adds the goods to the shopping cart and waits, and then retaliates by emptying all the goods bought that day.

Grounding gas at home has inhibited people's normal consumption demand in a short time, such as tourism, catering and gathering. Therefore, after the epidemic, many people ate the food they didn't eat twice and went to see the beautiful scenery they didn't see because of the epidemic twice. However, we should also consider the acceptability of the market. On the one hand, some industries and enterprises encountered difficulties during the epidemic, and their personal income was affected, which made it impossible to maintain the previous consumption level. On the other hand, the stagnation of logistics and retaliatory consumption during the epidemic will lead to rising prices, thus curbing consumption.

Solution:

First of all, treat our emotions with mindfulness and let them come and go freely.

I notice that I have this impulse, and I don't condone or criticize it. Because the more we suppress emotions and impulses, the stronger they will be, just like a gourd floating in the water. The more we press it, the more it goes up.

Second, distinguish between impulse and behavior.

We can act without our own impulses. For example, when we see a beautiful woman in the street, we want to walk over and strike up a conversation, but we won't do so if we want to save face. If I am giving a speech and suddenly want to go to the bathroom, I will restrain myself instead of rushing over. Therefore, there is nothing wrong with your impulsive psychology itself. What matters is the management of our own behavior.

Third, specifically manage your own behavior.

There are many methods, such as setting a fixed investment and automatically saving monthly salary; Establish a monthly consumption ceiling and set penalties; Keep accounts every day, and so on.

What does retaliatory consumption mean? Some time ago, the word "retaliatory consumption" appeared on the Internet, which caused discussion among netizens.

Retaliatory consumption, that is, psychological compensatory consumption, means that consumers meet their psychological needs by buying different products, which is not only reflected in consumption behavior, but also behind other behaviors. Today, this article will talk to you about the psychological reasons behind compensatory consumption during the epidemic.

When pressure and pain accumulate to a certain extent, people will unconsciously find ways to make themselves less painful because of self-protection mechanism. In fact, spending money is just a "self-help" method you can think of.

Reason one: get rid of boredom and regain control.

Because of the epidemic, our original plan and life rhythm have been disrupted, living space and social activities have been restricted, and more and more things we want to do can only be put on hold. We have lost control of life, and every day we are accompanied by boredom, irritability and loneliness.

In this process, we need to restrain our desires and thoughts through willpower. Over time, the constant consumption of willpower will make us feel pain and fatigue, and spending money on things will become a way to make us feel comfortable. Whether online shopping or shopping in shopping malls after the epidemic has improved, we will fully mobilize our attention and thinking in the process of selecting items to reduce boredom and boredom.

In addition, in the process of shopping, we will stop the consumption of willpower, immerse ourselves in the selection of goods and pull away from reality. And will once again experience the sense of satisfaction, relaxation and control brought by free decision-making, and often the greater the consumption within the range that they can bear, the happier they will be.

Of course, people who buy 77 cups of milk tea and "a book" of mutton kebabs will experience the same comfort. After all, the suppressed appetite can finally be satisfied. "If you can't control the epidemic, can't you decide how many takeaways you want?"

Reason 2: release stress and feel happy.

Looking back on the life of more than two months before, people all over the country are bombarded with information about the epidemic every day, fearing the virus, being helpless and angry about death, and being saddened by the destruction of many families under the epidemic. In the past two months, we have felt the threat of death all the time, and experienced tension, fear, anxiety and depression. During this period, everyone's psychology will bear certain pressure.

A moderate degree of stress will make people feel comfortable, but when the pressure reaches a certain level, it will make us experience pain, and then the pressure will be transformed into a powerful behavioral motivation, which will drive us to take action. Everyone has different ways to cope with stress, and buy buy is one of them. This behavior will release our stress and accumulated negative emotions, and the chemicals produced in the brain will make us feel happy and relaxed.

In such a special period, compensatory consumption behavior is understandable, just a "self-help" way you can think of at present. However, although the process of consumption can make us feel comfortable and happy, it is not a positive coping style. I hope everyone can remain rational.

When consumer desire is high, the following steps may be helpful to everyone:

Tell yourself repeatedly in your mind, "I don't really need to buy things, I just need to release my emotions."

Self-knowledge of the current mood can be written down, for example, I think …

Make shopping rules for yourself. For the selected goods, you can ask them "Do you have to buy them?" If the answer is yes or no, then choose not to buy it.

Completing the above steps may help you reduce your desire to spend money, and then you can make psychological adjustment in more ways, such as chatting with your family, doing some sports, watching a movie or variety show and so on.

If you have to spend money, you can buy some food or some daily necessities.

The most important thing is to check the balance of the bank card first

What does retaliatory consumption mean? 3 How to adjust the psychology of retaliatory consumption?

1, weigh the pros and cons.

Put what you need to buy, the benefits these things can bring, and the price you need to spend. List them all on a piece of paper. Then compare and analyze the pros and cons. Do it at the most appropriate cost in exchange for the maximum benefit.

2. distinguish between impulses.

Write down what you need first. Or put it in the shopping cart. If you don't continue to buy, take it out for screening two days later to see if it is really needed. After two days, you will find that you can cross out some supplies from it. Then I reviewed it again two days later and found that I could cross out some supplies.

3. Ask for advice.

Some things may be helpful to your future, such as an expensive professional book or a set of tools that you have been interested in for a long time. At this time, it is difficult for me to make a decision. Find some used friends or consult with experienced friends. Even without such friends, on social media,

It is also easy to find someone to consult. Make sure you need these things.

4. find alternatives.

Use group sports, participate in group activities and other ways to meet their social needs. You can also practice adjusting and controlling your emotions in these activities, so that your physical and mental health can benefit from them. When emotions become more stable and controllable, retaliatory consumption can be relatively controllable.