Hi Tea is a brand created by Shenzhen Meixi Xi Food and Beverage Management Company Limited, headquartered in Shenzhen, Guangdong Province. Xicha, originated in Jiangmen, Guangdong Province, a small alley named Jiangbianli. Xicha original name Royal Tea ROYALTEA, due to the inability to register trademarks, so in 2015, fully upgraded to the registered brand "Xicha HEYTEA". 2021 February 01, Xicha released "Tea Potential Xiren Inspiration Forever Xicha 2020 Annual Report" data show that as of the end of 2020, Xicha has opened 61 cities at home and abroad, and the company's business has grown to become the most popular in the world. By the end of 2020, Xi-Tea had opened 695 stores in 61 cities at home and abroad.

HEYTEA, known in English as HEYTEA, only does directly-managed stores, not franchises. The standard store style of HEYTEA is based on black, white and gray simple and modern style, and while increasing the number of stores, it has also launched LAB stores, black and gold stores, pink-themed stores, daydream DP stores, and so on.