Weak customer relationship management awareness The cultivation of customer relationship awareness is a long-term process, and customer relationship management is a systematic project, which is not only a matter for hotel management, but also requires the cooperation and support of all hotel staff. It is embodied in the poor service attitude of the hotel front desk, which makes no difference between old customers and new customers; The service personnel are unfamiliar with the shopping malls, facilities and scenic spots around the hotel and cannot give effective suggestions to customers; Customer complaint reply is not handled in time; The hotel buffet is single and the dishes are old-fashioned, which are all manifestations of poor customer relationship management.

The core of customer relationship management is database management. 3. Single customer relationship management.