In 2014, the resignation of the government director position, the transition of entrepreneurship, retired military, 313 Sheep Village founder Mr. Nie Shengbin, the catering to serve the country as the original mission of entrepreneurship, the integration of the national ideological culture and local catering as a whole, the main focus of iron pots of small quantities of lamb to the thought of catering for the brand, led the team initiated and led a thought of catering change. Starting from Daqing, in Harbin created the first 313 sheep Zhuang stores, less than 5 years in the country's 24 provinces, autonomous regions and municipalities directly under the Central Government created 500 allied stores, more than 12,000 employees, the flagship store is located in Beijing Wangfujing Commercial Street, a prime location.