I. General introduction
II. Business analysis
III. Target direction
IV. Strategic policy
V. Action plan
VI. Organizational rules
VII. Preparation before implementation
VIII. Control revision
IX. Summary < p In the plan, all the contents that need to be understood, prepared and divided before opening the store are carefully divided and explained, which is a necessary tool copy for opening the store.
1. Analysis
Through the analysis of internal and external strengths and weaknesses of the project, the competition, threats and business opportunities faced, the targeted implementation strategy is formulated to achieve the set goals.
2. Goal
To build the largest American shopping center in Northeast China, providing shopping, leisure, dining and entertainment venues for Shenyang and foreign consumers.
according to the overall planning of the group, we will start business in the third quarter of 2117 on time, and achieve the rental target of 71 million yuan in the first year and the rental rate of over 91% on the basis of ensuring the brand quality.
3. Strategy
In order to achieve the goal better, we should implement the preferential strategy and cooperate with the investment promotion to design a targeted promotion strategy.
4. Action
According to the opening time, formulate an action plan for specific work such as investment negotiation, marketing promotion, design and decoration.
5. Organization
Divide the internal organizational structure and rent target before launching the investment promotion work in an all-round way, make the investment promotion operation flow well, and subdivide and estimate the expenses incurred by investment promotion.
6.
A complete plan should be accurately understood and implemented through good communication and cooperation. First of all, through communication, we can reach a * * * understanding between departments and personnel on the objectives, strategic plans and action plans. Secondly, we should make full preparations and ensure that all factors of people, money and materials are in place before launching comprehensive investment promotion, including investment promotion tools, investment promotion materials, investment promotion expenses, investment promotion personnel and personnel training.
7. Control and correct the whole time point
, and file and manage all relevant information in the process.