The so-called vision refers to the development by members within the organization, and through team discussions to obtain the organization's consistent **** knowledge, and finally formed everyone is willing to go all out in the future direction.
Inside the organization, it is necessary to combine personal values and organizational goals,
through the development of the vision, targeting the vision, the implementation of the vision of the trilogy, the establishment of the team, towards the success of the organization, and to promote the maximization of the power of the organization.
Generally speaking, most corporate visions are forward-looking plans or groundbreaking goals that serve as guidelines for corporate development. In the world, many outstanding enterprises have a **** the same characteristics, which is to emphasize the importance of corporate vision, because the only way to effectively cultivate and inspire all the people within the organization, to stimulate the potential of individuals, to motivate employees to do their best, to increase the productivity of the organization, and to achieve the goal of customer satisfaction.
There are three questions that must be answered in order to develop a vision:
The first question is: What geographical area do you want your company to be in in the future?
The second question: in what industry sector do you want the company to operate in the future?
The third question: what kind of status do you want the company to achieve in the above two scopes?
A vision is the ultimate state of being of a company. A vision may not be realized in a lifetime, for example, they may not become the largest Chinese fast food company in the world, but they have to put forward this vision and guide everyone towards it.
Philosophy always centers on the value of human existence, the goal of existence, and how to exist in a more meaningful way, the same is true for enterprises, and visionary companies need to examine their own existence from time to time to see what is the purpose of their existence, what is the value of existence, and how to exist. The vision is to tell people "what the enterprise is", to tell people what the enterprise will become, which is a kind of expectation and description of the future development of the enterprise.
Only by clearly describing the vision of the enterprise can employees, society, investors and partners have a clearer understanding of the enterprise. A good vision can inspire people's heartfelt appeal, inspire people's strong cohesion and centripetal force.
A vision is part of strategic planning, but it is not the same as strategic planning.
If a vision is a goal that can be fully realized immediately, it is at best a strategic goal, not what we call a vision. The logic of building a vision goes something like this: "You want to be something, so you can be something." If it's the other way around, "What you can be, so what you want to be," it loses the power of the vision.
Therefore, we have to focus on whether the vision can make you often blood boiling, and even tears in the frame, can often make you sleep at night for it, can make you have a passion, an impulse, want to share it with your employees. If not, you need to consider revising the vision of your business!
After establishing the business vision, it's time to answer the next question: what is the mission of the business?
The mission is on top of the enterprise vision, specifically defining the scope and level of activities of all operations of the enterprise in the whole socio-economic field, and specifically expressing the identity or role of the enterprise in the socio-economic activities. It contains the business philosophy of the enterprise, the purpose of the enterprise and the image of the enterprise.
Five questions must be answered to formulate the mission of the enterprise:
The first question: what does the enterprise want to provide for consumers (or customers)?
The second question: what does the company create?
The third question: What does the business want to bring to its partners?
The fourth question is: what does the organization bring to its employees?
The fifth question: what does the enterprise bring to the shareholders?
So, the first three paragraphs of the strategic plan is to solve this problem: to unify the vision, mission, and values, so that the whole company can use a kind of the same idea to struggle together.
Finally, all of this should be implemented at the executive level. We can't set very ambitious goals and not find a path to achieve them, and that path is a five- to ten-year strategic plan.
Based on the company's vision, mission, and values, the company's management agreed after careful consideration that in order to achieve the above ambitious goals, we should establish a marketing management system with the brand as the core, and set up a quantitative management system as the core of the organization management system, and the establishment of the new system, which will be required to complete a series of important transformation work in the next five years. The new system establishment, need to complete a series of important transformation work in the next five years.
The first is to change from the management of opportunity to the management of ability;
The second is to change from the management of product sales as the core of the business idea to the management of the brand as the core of the business idea;
The third is to change from the territorial management of the national franchise, directly-managed stores have a unified management.
Just like this, the future goals will be clear step by step to the feet ...... >>
Question 2: vision, mission, values are what, what is the relationship between the three Vision is the goal of the state \ results such as: each have their own mission is the people or organizations self-life meaning of the positioning such as: so that more people get a sense of success \ sense of well-being Values are guided by the vision \ is the mission-driven action process to deal with a variety of contradictions based on such as: the songwriting to be
Question 3: What is the difference between vision and mission, can you give a case to illustrate? Simply put, the mission is the value of the existence of the enterprise that is what the enterprise to do, the vision is the state of the enterprise hope to achieve. Vision, is the ideal, is set in a longer period of time the development of the blueprint planning; the so-called mission, is in the context of the vision, the responsibility, the pursuit of the content, the significance of efforts; the so-called goal, is in order to achieve the vision, to complete the mission, in a certain time limit to be able to effectively achieve the measurable effects of the milestones.
For example, Vanke's vision is to become the leader of China's real estate industry, and Vanke's mission is to build an unlimited life.
Xiaoming
Nationality: China
Vision: to be a great scientist
Mission: with my personal wisdom and diligence, to promote the development of science and technology, and to make the greatest contribution to the motherland and people! (Pioneer salute to the national flag)
Goals: key primary school-> key middle school-> Tsinghua University, Peking University-> go abroad ......
Question 4: The difference between the vision, mission, and goals of the enterprise Enterprise vision is the entrepreneur's stance and beliefs, and it is a concept that these top managers have in their minds. A concept, is the top managers of these top managers of the enterprise's future vision. It is an enduring answer and commitment to the question "what do we stand for" and "what kind of enterprise do we want to become? The company's commitment to the future is a lasting answer to the question, "What do we stand for?
A blueprint is a business plan or program.
The mission of a company is the philosophical orientation of the company's production and operation, that is, the concept of business. Enterprise mission for the enterprise to determine the establishment of a business of the basic guiding ideology, principles, penalties to, business philosophy, etc., it is not a specific strategic objectives of the enterprise, or the existence of the abstract, not necessarily expressed in words, but affects the operator's decision-making and thinking. This contains the philosophical positioning of the enterprise management, values highlighting and the image of the enterprise positioning: what is the guiding ideology of the business? How to recognize the business? How to view and evaluate the market, customers, employees, partners and rivals.
Question 5: Briefly describe the relationship and differences between mission, vision, goals Corporate Strategic Management 5 points The relationship between vision, mission and goals in the top of corporate strategic management is the core of strategic management planning, with clear organizational goals, the direction and purpose of corporate strategic management planning is also clear.
Question 6: What is vision, mission, values, and what is the relationship between the three Vision is the goal of the state \
such as: each in its own way
Mission is a person or organization self-life significance of the positioning
such as: so that more people to achieve a sense of success \ sense of well-being
Values are under the guidance of the vision \ is the mission-driven action process to deal with a variety of contradictions in the basis for the process, as the mission is driven by the vision. The values are the basis for dealing with a variety of conflicts in the vision-driven process of action, such as: songwriting to serve the community
Question 7: What are the values, vision, mission, purpose of the enterprise reproduced in the following information, for reference only:
Corporate values refers to the enterprise and its employees' value orientation, refers to the pursuit of success in the process of the enterprise in the pursuit of business success in the promotion of the basic beliefs and practiced the goal. Philosophically speaking, values are an idea about the usefulness of the object to the subject. Corporate values are the ultimate judgment about the significance of the enterprise that all or most of the employees of the enterprise unanimously agree. In short, corporate values are the choices made by corporate decision-makers about the nature of the enterprise, its goals, and the orientation of its business methods, and they are the same concepts accepted by the employees ****. Regardless of how society changes, products become obsolete, markets change, new technologies emerge, and management fashions change rapidly, but in good companies, corporate values do not change, which represents the reason for the existence of the enterprise.
Corporate values refer to the basic beliefs and goals that companies pursue in the pursuit of business success. Western corporate values have gone through three stages: maximum profit values, business management values, and values of mutual benefit to the corporate society. Contemporary corporate values is the rise of the 1970s, a Western society of corporate values, one of its most prominent feature is human-centered, that is, people-oriented.
Modern theory holds that the values of a complete corporate culture include the following:
I. The values of the enterprise should be that the shareholders, business managers, employees and customers are all benefited.
ii. Individual results and collective results should be equally valued, and one should not sacrifice another for the sake of one.
Third, even the best personal goals and organizational goals, if you can not get the support and cooperation of the relevant departments and personnel, it is difficult to achieve. Therefore, adequate mutual consultation and coordination among relevant departments and personnel is very important.
Fourth, the three values that business managers*** have, namely, strict adherence to delivery dates, cost reduction and quality assurance, cannot be compromised under any circumstances. If all three cannot be achieved at the same time, and it is necessary to decide on their priority, the first is to meet deadlines, the second is to ensure quality, and the third is to reduce costs. Reassuring delivery and reliable quality are now the new non-price competitive forces of increasing importance.
Fifth, the customer's opinion may not always be correct, but the correct part is always more than incorrect. Customers are the lifeblood of the enterprise, so enterprises should treat customers correctly.
VI. Spontaneous honesty is one of the most important human values.
Enterprise vision: reflects the entrepreneur's position and beliefs, is a concept in the minds of the top managers of the enterprise, these top managers of the enterprise's future vision. It is a lasting answer and commitment to "what we stand for" and "what kind of business we want to be?" It is an enduring answer and commitment to "what we stand for" and "what we want to be. Enterprise vision also continuously inspires the enterprise to move forward and strive for improvement. What is corporate vision? It refers to the enterprise's long-term aspirations and future conditions, the blueprint for the development of the organization, reflecting the eternal pursuit of the organization. Corporate vision is the embodiment of the development direction and strategic positioning of the enterprise, focusing on the eight areas of business management, rapid enhancement of the CEO's own leadership and management capabilities to achieve the purpose of promoting the growth of the enterprise.
Corporate vision: like a person, everyone will do a kind of planning for themselves and hope that they can become, what kind of person. Then the enterprise is the same, in the development strategy of the enterprise will also have the vision of the enterprise, that is, to lead all the employees of the enterprise to develop the enterprise into the goals and achievements to be achieved!
Sense of mission: and individuals, everyone in society will produce a sense of mission. Then the enterprise to instill such ideas in employees is to connect with the corporate culture so that employees will be energized within the enterprise. Enterprise's sense of mission is generally expressed in the community for the employees to pay the effort and contribution! Once a person has a sense of mission, no matter what they do will be very serious and hard!
Purpose: is also part of the corporate culture. For example, a company's products, services to customers to instill a standard. Simply put, the slogan of the enterprise is also regarded as the purpose of the enterprise. This is very important to the image of the periphery of the enterprise. Let others feel that the enterprise to do serious work, standardization and so on.
They are all linked to the establishment of an enterprise, corporate culture is the foundation is very important, is the soul of an enterprise! The above points, this culture will run through the entire enterprise within all employees, the development of enterprises, image shaping, staff quality assurance and so on are very helpful. The essence of an enterprise!
Question 8: What is the difference between the company's mission, vision, purpose and their respective definitions? Corporate vision: is the goal of the state \ results. And people like everyone will do a kind of planning for themselves, hope that they can become, as what kind of people. Then the enterprise is the same, in the development strategy of the enterprise will also have the vision of the enterprise, that is, to lead all the employees of the enterprise to develop the enterprise into the goals and achievements to be achieved!
Sense of mission: is a person or organization of self-life meaning of positioning. Like individuals, everyone in society will produce a sense of mission. Then the enterprise to instill such an idea is to connect with the enterprise's culture so that employees will be motivated within the enterprise. Enterprise's sense of mission is generally expressed in the community for the employees to pay the effort and contribution! Once a person has a sense of mission, no matter what they do will be very serious and hard!
Purpose: is also part of the corporate culture. For example, a company's products, services to customers to instill a standard. Simply put, the slogan of the enterprise is also regarded as the purpose of the enterprise. This is very important to the image of the periphery of the enterprise. Let others feel that the enterprise to do serious work, standardization and so on.
From the above statement can be distinguished between the three different. However, they are all connected, the establishment of an enterprise, corporate culture is the foundation, very important, is the soul of an enterprise! They will run through the entire enterprise within all employees, the development of the enterprise, image shaping, employee quality assurance and so on are very helpful. The essence of an enterprise!
Question 9: The difference between the company's corporate vision and corporate mission, which level is higher? Mission is the value of the enterprise, vision is an ideal goal. For example: a movie and television drama warrior said "in addition to the violence and peace is my mission, my wish is to become a warrior like Yang Zao". A soldier's mission is to defend the country, and his vision is to make the motherland rich and strong. The same is true for enterprises. In addition, it is necessary to distinguish between the mission of the enterprise or the brand's mission, the mission of the enterprise is more industrial level, the brand's mission can only be consumer-oriented.