1. people: when the store enters the opening stage, all material conditions such as venue, environment, equipment, display and demonstration have been met, and the most important factor affecting the success of opening is people. People here refer to managers, shop assistants, cashiers, deliverymen, installers, customer service personnel, including store managers, that is, all shop assistants. Although I have repeatedly stressed that "old people open new stores, new people keep old stores", the situation of "new people open new stores" is widespread. Therefore, to win a good start, the human factor is very important.

? 2. Things: The so-called things are that the store manager should also do a good job of division of labor during the opening period, clarify the responsibilities of personnel, establish a rapid response mechanism for emergencies, and take "123" as the principle (1 things should be handled by two people within 3 minutes). When necessary, the store manager should break the existing post system and re-divide the non-sales personnel according to the opening needs; At the same time, we should also give full play to the role of mature talents who come to support us, so as to achieve "one person with more posts and more abilities" and "everyone has something to do and someone does everything".

Materials: The so-called materials, that is, the store manager should also prepare all kinds of materials needed for opening, carefully check whether all kinds of materials needed for opening in the list of opening materials are in place, as well as the quantity details, and even ensure that the number of toilet paper in the bathroom is exactly the same as planned.

? 3. Commodities, prices and promotions. In other words, before and during the opening, the store manager should focus on three aspects of store sales and service management. Commodities: The so-called commodities, the store manager should not only pay attention to the supply of seasonal commodities, best-selling commodities and special-priced commodities, but also pay attention to the supply of conventional commodities, strengthen communication with purchasing personnel and logistics departments, and ensure that the lower limit of inventory equivalent is at least three times the planned opening sales. In the case of many stores in the same city, the headquarters purchasing department needs to rationally allocate the inventory and total warehouse supply of each store according to the overall sales target of newly opened stores and celebrated old stores. Price: The so-called price means that the price is a double-edged sword, which stifles the sales of competitive stores and the profits of our stores. Therefore, the store manager should pay close attention to the price dynamics of hot-selling goods, and use POS sales, market regulation and other means to quickly, timely and accurately adjust the bidding strategy during the opening period. Promotion: the so-called promotion means that the store manager should not only pay attention to the implementation of the opening promotion plan, the distribution and inventory of gifts, the promotion and quantity of members, but also pay attention to the quantity, status and service quality of the factories, headquarters support and stationed personnel closely related to the promotion.

Sources of commodities, resources and information. That is, the supply of goods is the guarantee, the resources are the motive force and the information source is the lever. We should adjust the sales and competition strategy during the opening period in time to ensure the best store sales service and market competition effect at the minimum cost.