Creative store celebration activity planning program 5 cases

An organization to hold a warm atmosphere, grand and generous celebration is an opportunity to show its good image to the public. The following is my carefully collected and organized store celebration activities planning program ,I will share with you below, come and enjoy it.

Store celebration activities planning program 1

First, the first anniversary of the store celebration activities planning purposes

The purpose of the anniversary of the store celebration is to increase the influence of the brand to enhance visibility and reputation; enhance the image, increase competitiveness; strengthen the staff's corporate loyalty and centripetal force; enhance the staff's awareness of the service, the work of the initiative;. Show cultural heritage, further enhance the corporate culture; enhance sales, increase profits; lay a good foundation for future development.

Second, the first anniversary of the store celebration activities planning time

___ years ___ months ___ to ___ years ___ months ___, *** counting 10 days.

Third, the first anniversary of the store celebration activities planning location: ____

Fourth, the first anniversary of the store celebration activities planning participants: all employees, new and old customers

Fifth, the first anniversary of the store celebration activities planning theme: to enhance customer satisfaction, enhance the cohesion of the staff, expanding the influence of the brand

Sixth, the content of the store celebration activities

First, the external customer Activity

1, discount promotions

1) daily launch a special dish, the same every day.

2) with the customer ordered dishes plus a portion of the dishes, such as the current consumption of 100 yuan, plus 2 dishes of gazpacho; 200 yuan plus 4 dishes of gazpacho, etc.;

3) discount, which is a rapid increase in sales of magic, it is recommended that appropriate discounts to stimulate consumption.

2, gifts

There are plans to issue the first anniversary of the store souvenirs, small gifts, to enhance the sense of intimacy with the guests, expanding the publicity. Uniformly printed part of the store souvenirs require small and practical, beautiful and generous, such as signing pens with store logo, balloons, lighters, hats, etc., issued by the table.

3, lottery activities - "food, jackpot, tour of Guangzhou"

All in the ___ to ___ store during the celebration, the day when the consumption of more than 150 yuan customers can participate. Each store to set up a first prize of two, reward "Guangzhou one-day trip", unified organization, the winning customer food, lodging, accommodation and transportation completely free; second prize 11, the award store _ 1, cash 100 yuan; third prize 100, the award store _ 1, cash 5 yuan.

II) internal staff activities

1, service contest

The store held a mobilization meeting; waiters to carry out the "service contest" competition between the hall to set up a special page, the daily evaluation of the "Star of the day", and give material awards. "

2, internal essay - "my choice - ___"

Requirements:

1) The subject matter centers around what happened in Weishan Lake, which can be work experience, thoughts, opinions, and messages.

2) The genre is not limited. Prose, essay, narrative, argumentative essay, poetry can be.

3) The deadline is ___ month ___. I hope that all employees actively contribute.

The essay activity will be awarded a first prize, a bonus of 200 yuan; two second prize, a bonus of 100 yuan; five third prize, a bonus of 50 yuan. And centralized exhibition.

VII, store activities to promote

In the modern society of developed information, the media is undoubtedly a medium to attract the public eye. According to the characteristics of different media have different media audience, reasonable market positioning and target customer positioning, reasonable choice of media advertising, not one-sided pursuit of coverage, resulting in waste of advertising.

A) external advertising promotion

1, the concentration of human traffic, train stations, bus stations, etc., to do outdoor advertising.

2, newspaper ___, local TV stations should also be publicized.

3, and leaflet distribution.

4, online network publicity (electronic coupons, etc.).

2) internal product publicity

1, in the implementation of traditional catering at the same time, to promote the couple package, business package, family package, filial piety package. For example: couples package can be launched 18 yuan, 28 yuan, 38 yuan, 48 yuan package.

2, green family feast. With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat "green", eat "healthy". The introduction of green family dinner, will undoubtedly be favored by consumers. In the use of raw materials, to promote fresh green food; cooking methods combined with modern consumer fashion, so that the flavor of the dishes, nutritional; in the family dinner recipes, pay attention to the nutritional mix of dishes, balanced diet, to meet people's health requirements. It is strongly recommended that the kitchen department to launch.

3, the mid-autumn season is a good time to nourish, it is recommended that the introduction of high-grade nutritional tonic dishes.

Three) corporate culture publicity

1, the first anniversary of the store to publicize the opportunity to consumers of the corporate culture, to enhance the impact in the target consumers. Store during the celebration, the establishment of a large publicity board, posted above the spirit of the slogan, landscape pictures, the production process of hot pot, picture information, staff messages, etc., so that customers to "eat" as a kind of enjoyment, so that customers forget to come back.

2, the scene atmosphere, including lighting, sound, posters, POP and so on.

Eight, the first anniversary of the store site layout

1. Site layout conditions for the preparation

Hydrogen balloons, banners, mascots, large promotional posters, flyers, display boards, POP (a variety of posters), Miss Manners, souvenirs and so on.

2. Outside the store site effect

Hydrogen balloons with banners floating in the air; mascot enthusiastic to wave to you; building outside the "___ Anniversary of the store" to wake up the target and preferential items of the banner, as well as the supplier's congratulations on the unit's banners; set up a high-precision spray-painted store notice board at the entrance; the Miss Manners issued the first anniversary of the store; the Miss Manners issued the first anniversary of the store; the Miss Manners issued a large poster, leaflets, POP (various posters), display boards, souvenirs and so on. Miss etiquette issued the first anniversary of the store souvenirs; the overall presentation of a joyful atmosphere. Create a simple and tasteful festive atmosphere, consumers from the door a pass, will be attracted by this atmosphere.

3. store site effect

waiters dressed neatly, smiling, enthusiastic; reception services carefully and patiently; ground light can be seen; tables and chairs are spotless; a variety of promotional materials at hand; bright and soft lighting; music such as mountains and rivers; green bonsai pleasing to the eye; customers from the moment of store, that is, you can enjoy a first-class service and visual, auditory, tactile, olfactory full range of Sensory enjoyment. After eating, you can also participate in the lottery, and give souvenirs.

Nine, the cost of budget

1, hydrogen balloon 1500 yuan

2, souvenirs 1000 yuan

3, banners 200 yuan

4, promotional materials, posters, 500 yuan

5, a day trip to Guangzhou, 2,200 yuan

6, internal competitions 1650 yuan

7, Advertising costs 10000 yuan

8, a total of 17050 yuan

Ten, the effect of the analysis

1, publicity momentum, five joint store celebration, the momentum of the grand, so that consumers have a strong sense of memory, resulting in a good word-of-mouth publicity to improve the visibility and reputation.

2, inside and outside the store modeling humane, attentive service, can enhance the target consumers of this enterprise loyalty.

3, through the service contest, essay contest, cost saving contest, can greatly enhance the sense of belonging and centripetal force of the enterprise of this staff, improve the work enthusiasm.

4, through the promotion, enhance turnover.

5, this activity is large-scale, and the cost is relatively low, can achieve twice the result with half the effort, the formation of a big sensational effect.

Store celebration activity planning program 2

Promotion strategy a soft text hard to do

Zhang's old courtyard since the first anniversary of the opening of the entire restaurant's business purposes as the main line of publicity, through the restaurant's commitment to the service of guests, the cultivation of the quality of staff service, the quality of the food requirements, as well as the customer's opinions on the restaurant feedback as the Auxiliary publicity, appearing in the media. And for the announcement of the promotional activities kicked off.

Strategy focus: 1, as far as possible in the form of non-advertising in the media, in the form of newsletters or newsletters is preferred. 2, as far as possible with the third party tone of narration of the content of this promotion, so that readers have credibility, the publicity for the consumer feedback can be a real customer's experience of the content of the best. You may want to list the customer's name, work unit and so on.

Promotional strategy two, the theme of interaction.

1, the activity program: the selection of ___ people's favorite restaurant

Activity purpose: allude to the characteristics of the Zhang family old courtyard, and enhance the popularity of the restaurant

Interactive form: and ___ Catering Association, listed ___ more famous 10 restaurants with characteristics of the hotel restaurant, so that consumers through the cell phone text messages, the site's participation in the way to vote, and to extract the lucky ones to give prizes. Lucky people to give prizes.

2, the activity program: the collection of Zhangjia old courtyard of the name of the special dishes

Activity purpose: to create news effects, highlighting the characteristics of the restaurant dishes.

Interactive form: in the media to list the main specialties of Zhangjia Old Courtyard of the main ingredients, main ingredients and practices. According to the color, aroma and taste of the consumer to give the appropriate name of the dish. And once the restaurant adopts the dish, the dish will be used as the name of the dish that has been adopted. And set up awards to reward participants or later for the winning consumers to come to the Zhangjia old courtyard to consume the dishes are realized free of charge.

3, the activity program: the collection of ___ diners favorite dishes

Activity purpose: to create news effects, highlighting the Zhangjia Old Courtyard on the importance of consumers

Interaction: through a variety of media to collect ___ diners their own characteristics of the dishes or favorite dishes, the requirements of originality, pay attention to a certain nutritional balance of factors and the production of cooking Feasibility. The finalists will receive prizes and the actual dishes will be made by Zhangjia Old Courtyard. And the finalists have the right to name this dish or free rights.

Promotional strategy three, friendly hospitality

Although the promotion to avoid traditional promotional tools, but some practical promotional tools may be used.

1, giveaways: the restaurant should have a special commemoration of the anniversary of the small craft giveaways, so that customers feel that to eat in the old courtyard of the Zhang family, in addition to enjoying a high level of atmosphere, but also to get a strange gadgets. It can not only play a role in publicity, but also improve our grade. In the distribution can be based on the consumption of high and low, gifts with it, but need to be responsible for special people.

2, the establishment and collection of "source personnel files", such as the municipal party committee _ × leadership × × × × × birthday, × × company × × × × × annual celebration, _ × leadership wedding anniversary, to be issued in advance as a congratulatory letter used to strengthen contact with diners, so that we have a number of stable sources of customers. Can be calculated in this way, if the establishment of 5000 source files, a year of dining opportunities, 5000 ÷ 360 = 13.8 times a day, the probability of being seated on one-fifth, then every day there are 2-3 tables of sources.

3, after-dinner service: after the meal, guests in addition to gifts, coupons, arrange for one or two people for the guests to wash the car free of charge (with a coupon or other formalities) is a small thing, but it can reduce a lot of trouble for the guests, in order to increase the impression of the guests, so as to better create benefits for the hotel.

Promotion strategy IV, media integration

The success of any event planning, advertising strategy is important, according to the ___ advertising effective reach rate, the order is: newspaper, outdoor, radio, television. Therefore, the proportion of advertising density of this activity is: newspaper 50% outdoor 20% radio 20% TV 10%.

Store event planning program 3

A stall background analysis:

Stall background seasonal characteristics: mid-August the weather in the north has gradually entered the autumn, high and cool, the temperature difference is large, the temperature at noon is still very high, the evening is very cool. The seasonal characteristics of people's clothing are not obvious and relatively confusing, and the purchasing power of consumers at this time is a relatively weak period of the year.

The background of the stall industry characteristics: this month, the summer goods are in the discount clearance stage, the fall goods have been listed one after another, the merchants will have the corresponding promotional activities launched.

Competition in the same industry during the period: this month is the sales off-season, consumers generally have a low desire to buy, but our anniversary of the store, through a series of planning and promotion activities, pulling the market, promote sales. Through the store activities in advance of the peak season sales campaign, other department stores in the same industry for department stores will also take corresponding promotional measures to respond to store celebrations.

Second, the important holidays in the slot:

__ Department Store Anniversary (August 18)

Third, the slot opportunity to highlight:

"Anniversary" special consumption

Summer and Autumn Exchange Season consumption

Wedding consumption

The fourth stage of the promotion content and p> Fourth, the stage of the promotion content and implementation:

(a) promotion theme: Huacai anniversary

(b) promotion time: divided into three phases:

The first phase: the preview period (August 1, 2020 - August 8, 2020)

The second phase: the warm-up period (August 9, 2020 -August 17, 2020)

Stage 3: Implementation Period (August 18, 2020-August 24, 2020)

Through the promotion of promotional activities in the Stage 1 Teaser Period and Stage 2 Warm-up Period and the launch of the Healthy Tourism Month, we thank our customers for their years of support to the Department Store. Launched to thank customers for years of strong support for the department store department store, but also to avoid the store celebration before the phenomenon of "waiting to buy" to promote sales, for the next phase of work to play a paving role.

The third phase of the implementation of the launch of a variety of activities, is truly the same celebration of the customer's feedback, is to celebrate the seventh birthday of the department store with customers. Not only to make a substantial increase in sales, but also let all the customers get real benefits.

(D) the promotion of content and implementation:

The first phase: (8.1-8.8) through the newspaper, radio, in-store posters and other media, to consumers to store the preview of the period of information to inform consumers, so as to make consumers produce a great desire to buy, enhance sales.

SP activities: the absolute famous joint sale: August 9 -12 in the department store on the fifth floor to open up a special sale, the launch of several brands of clothing joint sale. According to the general psychological characteristics of consumers, the general consumer will not store a lot of shopping before the store, which will cause all the people are waiting for the store this day, the previous stage of sales will have a certain impact, the launch of branded clothing joint special sale, will create an early rush to buy the trend for the next stage of the work of paving the way.

The second phase: (8.9-8.17) through the newspaper, radio, store posters and other media, to inform consumers of the activities during the store, so that consumers have a great desire to buy, for the implementation of the activities during the store to lay a good foundation.

SP activities:

1, VIP preferential first to enjoy: August 1 to 17, the period, the VIP user preferential activities, some of the goods in the store to enjoy comprehensive discounts, all VIP users can hold a VIP card to spend in the store, *** with the experience of the joy of the store celebration of the department store. The main reason is to avoid too many customers during the store celebration, resulting in VIP users are not willing to patronize, so that the department store sales have declined. Through this form can avoid the above problems.

2, the lucky carousel: the warm-up period during the launch of the lucky carousel, with incentives to stimulate customer spending, increase sales. In the August 9-17 period every day at the whole point (limited to 20 minutes) patronage of the store customers can turn the dial once, according to the pointer pointed to the discounts, customers get the corresponding amount of discounts.

3, VIP store special time: in the store week every day after closing one hour, VIP card VIP users can enjoy the special sale activities without profit. Mainly to prevent too many customers during the daytime business, resulting in VIP users do not want to patronize, so that the department store sales have declined. Through this form can avoid the above problems.

4, 2020 colorful autumn samples ordering: early August in the department store on the fifth floor of the department store will be held in the department store fall merchandise ordering, through the large-scale merchandise ordering, that is, contact each other's feelings, but also for the fall product supply to lay a good foundation.

The third stage: (8.18-8.24) the first two stages through the newspaper, store posters and a variety of media prior to a large number of publicity, consumers can not wait to participate in. At this time to increase the day's activities of publicity, so that all consumers are "moving" up.

SP activities:

1, discounts long live: the whole field of goods graded discount sales.

2, full delivery.

3, low-priced special zone - snatch: sub-time, sub-products hot sale, through this way is conducive to solving the problem of dead ends, so that the goods in all corners of the department store can get a better show. Such as 8:30-9:00 part of the footwear discount hot sale; 12:00-12:30 part of the women's clothing discount hot sale; 15:00-15:30 part of the men's clothing discount hot sale; 18:00-18:30 part of the purse discount hot sale; and in the DM is fully reflected.

4, the big lucky carousel: in the 18th store celebration day were 10:18, 14:18, 17:18 lucky carousel activities, at this time to visit the department store customers, there will be an opportunity to turn the lucky carousel, the customer turn the big lucky carousel, to be pointed to the position of the amount of money after the pointer stops, that is, the lucky number of this customer, the customer can get the amount of vouchers, the vouchers can only be used the same day. The voucher can only be used on the same day (or within a week).

5, sincere - VIP birthday celebration: VIP guests can get a VIP card to the customer service center to receive a store gift, and arrange for a special person to pay a visit to the big customers to express the department store to the VIP guests of the fist of the great intentions. Through the cell phone text message, to the VIP users for notification, but also special production of a newspaper advertisement, thank the VIP users for a long time to the support and understanding of the department store, and special sales activities.

V. Chen part:

1, creative statement: the anniversary of the store is to "flowers" as the main line, divided into two parts of the store and outside the store.

In-store part: the first floor lobby for the main layout area, mainly in the lobby above the Shiseido production of large flower baskets, bouquets of fire lilies, roses, light-colored flowers and green vegetation, to celebrate the anniversary of the department store. The second floor of the enclosure between the two escalators with fire lilies, roses as the background pattern, the center highlights the theme of this activity "colorful anniversary". Patio around the block, placed under the diameter of 50-70 centimeters semicircular relief flower baskets, flower baskets on the fire lilies, roses and green vegetation, each flower basket 2.5 meters apart, between the two flower baskets to yarn ribbons to do the sagging decorative, highlighting the celebration of the day of the store.

The store placed origami fire lilies or die-cut tulips, made of specialty paper and foam, with decorative bows on top. The day of the store all the staff of the department store head with fire lilies, roses composed of decorative wreaths, which catered to the "colorful anniversary" of the theme of the store celebration activities, and with the store part of the beauty of the fire lily baskets and rose baskets to form a complete unity.

The store hanging simulation silk hanging flag, silk hanging flag in the printing on the use of one-sided printing, silk hanging flag has a warm, romantic feeling, but also in the Changchun department store industry is also the first. Store canopy to Shiseido as the center of the gauze ribbon to the four sides of the oblique type of decoration, gauze ribbon in light colors, medium width, flowing ribbon, grand flower baskets, so that customers can fully experience the visual celebration of the day of the store in the department store, which also makes the department store's corporate image, the brand has been a good consolidation of the degree of.

Outside the store part: in the front door on both sides of the two Huabiao, Huabiao base for the wood, the whole foam molding, the whole body molded in gold. The rain answer is covered with fire lilies, roses, light-colored flowers and green vegetation to attract the attention of pedestrians and vehicles to increase the festive effect and expand the scope of publicity. Hang giant couplet-style banners on both sides of the main entrance wall, with specific content to be determined by the department store. Through the store, the store outside the beauty of the design, so that all people can realize that this is a grand festival.

2, customer service center Chen: specific content of the department store to determine.

3, discount manual - pinhole DM: this is a department store complete discount manual, the anniversary of the DM will break the traditional DM form, the use of pinhole multi-page printing method, this printing method has a tearing, convenient, beautiful, easy to store and so on, it will not cause the phenomenon of consumers casually discarded, pinhole DM is also conducive to the formation of the second consumption, cultivate customer loyalty to the department store. Consumption, cultivate customers to the plot of the department store. Issued during the period of the store, the use of time for the store after the celebration.

4, commemorative badge: all employees of the department store in the store during the month of celebration, are wearing a commemorative badge of the store anniversary of the department store, this move can be better to let the customer feel the quality of service of the department store professional department store. Production of raw materials to synthetic raw materials, diameter size 43mm, 58mm for selection.

Six, media strategy:

1, newspaper part:

According to the stage to be carried out in a series of activities to inform the consumer to have a well-prepared period of shopping. Adopting the form of stage series advertisement, according to the three promotion stages of the activities, on the basis of the overall style unity, respectively, made into a small stage series of advertisements. In the layout of the creative to break the traditional dull layout design form, the use of flexible layout design, so that consumers fully understand the various activities of the department store.

2, radio part:

A week in advance in the "Voice of Traffic" radio station, the whole day in 7 times for the cycle of 15-second radio ads, the content of the form of the main notice. Through the radio publicity can expand the influence, so that more people can be through a variety of media to understand the dynamics of the department store department store celebration, so that more people are involved, thereby increasing sales.

Store celebration activity planning program 4

First, the theme of the event: twelve years of brilliant integrity to forever - the 12th anniversary of the New Century store celebration

Second, the activity time: December 29 (Tuesday) - --January 3 (Sunday) 6 days

Third, the activities:

★, 12 years of store celebration **** joy full of 100 to send 20

The Year of the Tiger Tiger, during the activity period, wearing goods, department store goods full of 100 to send 20 store coupons, and then 20 yuan Huacheng food coupons, and so on, small household appliances, photo equipment, watches and cosmetics full of 100 to send 20 store coupons, and then 20 yuan Huacheng food coupons, and so on, the life of small appliances, photo equipment, cosmetics, and so on. equipment, watches and cosmetics get 10 RMB store coupon for 100, then 20 RMB Huacheng food coupon, and so on.

(Explicit goods do not participate in the activities, membership card normal points, store coupons throughout the building, the use of activities during the effective)

★, store 12 years of supermarkets more affordable

During the event, the supermarket launched a store promotions, the Year of the Tiger for the purchase of the activities, and special hot, store hot, store recommended value of goods and so on, you come, the price is absolutely let your heartbeat,

The supermarket will be the first to be launched in the year of the tiger, and the price is the first to be launched in the year of the tiger. ......

Supermarkets in addition to eggs, rice, a one-time purchase of 39 yuan, with the exchange coupon can be exchanged for:

1, 1 liters of Taste of America soy sauce original price: 11. 50 yuan / bottle exchange price: 7. 99 yuan / bottle

2, White Elephant instant noodles original price: 18. 00 yuan / box exchange price: 12. 90 yuan / box

2, white elephant instant noodles original price: 18. 90 yuan / box

3, 628g carve soap powder original price: 6. 30 yuan / bag exchange price: 3. 99 yuan / bag

4, 34cm stainless steel basin original price: 6. 80 yuan / a purchase price: 3. 99 yuan / a

5, the double sink instant noodle pat original price: 5. 00 yuan / a purchase price: 3. 40 yuan / a (one time can be exchanged for 2 packages)

★, the new instant noodles, the original price: 18. 50 yuan / bottle exchange price: 7. 99 yuan / bottle

2, White Elephant instant noodles original price: 18. 50 yuan / bottle exchange price: 7. 99 yuan / bottle

★, the new century with the birthday celebration

Where in January 1 was born (age) of the customer with the original ID card and a copy of the original, you can get a birthday cake. (Limited number, until delivery)

★, a word of gold - reward "wanted" good ideas

If you have any good ideas for our mall advertising slogan, good advice, please write it down and hand it over to the general service desk on the first floor, the participants will receive a gift. Participants are entitled to a beautiful gift; creativity, give 500 yuan (store coupons) awards, and the "New Century People" newspaper published on the list.

★, brilliant twelve years integrity to forever - "Thank you all the way with / integrity of the collection of views"

When time flows quietly, when the flowers colorful open, spring and summer growth, means growth, maturity, autumn harvest and winter storage, intertwined with simple Hua and magnificent radiance. Rain and wind for 12 years, because there are you along the way.

The old year is about to pass, the new year is coming, the new century 12 birthday, listen to your voice, is better for your thoughtful service, but also for the new century more robust growth, December 29, 2009 - January 3, 2010, the new century shopping plaza store, the people's shopping mall store manager to personally sit in the hall to open the "

The new century shopping plaza store, the people's shopping mall store manager to sit in the hall to open the new century shopping plaza store, the people's shopping mall store manager to sit in the hall to open the "Thank you for your companionship. Thank you for all the way with us / Sincerely solicit the collection of opinions" activities, listen to your valuable opinions and suggestions.

All customers who participate in this activity can get an exquisite gift, where targeted to put forward constructive comments or suggestions and to be adopted by the customer, will give the value of about 1,000 yuan merchandise awards, and in the next month, the new century, "New Century People" newspaper announced on the list. And hired as a part-time supervisor of Rizhao City New Century Commercial Building Co.

Store celebration activity planning program 5

First, the theme of the event

"Love _ anniversary, thanksgiving giveback"

Pharmacy anniversary activities can choose to play the emotional card, around the theme of the event to launch a series of preferential activities and public welfare activities. The former is to improve customer flow to increase sales; the latter is to establish a good image of the enterprise in the community residents to win customer loyalty.

Second, the content of the activities

(a) free items

1. Free blood glucose, blood pressure

2. All customers born on the day of the store, with a copy of the ID card can receive 66 yuan vouchers, vouchers do not limit the use of conditions, can be fully deducted but not change.

3. Joint neighborhood community hospitals, with the invitation issued by the pharmacy, customers can go to the hospital for a free physical examination.

(B) preferential items

1. discount, you say: during the event, the pharmacy to buy goods in the customer can specify their own a commodity, enjoy 8.8 percent discount, so as to avoid discounted medicines, the customer can not be used, the customer with the drug is not discounted phenomenon, so that the customer can really enjoy the benefits.

2. Price, you set: During the campaign period, a daily launch of a commonly used drugs, customers can be between 1 yuan -10 yuan, any specified price.

3. Customers just enter the store to send 500 yuan of electronic coins, which can be used in the health care special field and medical equipment special field, full of 200 yuan available e-coins against 50 yuan, full of 300 yuan against 80 yuan, full of 400 yuan against 120 yuan ...... e-coins are valid for one month, but only issued during the event.

Store day, the pharmacy can build a small stage in front of the door, the pharmacy staff for the community of widows and orphans to perform their own choreographed entertainment programs, such as songs, dances, sketches, etc., and at the same time, to invite members of the drugstore and the community to participate in the community residents together.

Third, publicity and promotion

1. Distribute DM sheets to the community residents near the pharmacy, and design a practical manual to introduce the prevention of some common simple diseases and life reminders.

2. Posters and banners were put up in the more prominent locations of the communities to highlight the theme of the store.

3. The publicity section of the public welfare program will join hands with the neighborhood committees.

4. Store arches, POP posters, _ display racks, spray paint, hanging flags and other publicity, as well as radio publicity, from the visual, auditory and other aspects to create a festive atmosphere.

5. Website publicity

6. WeChat publicity, public platforms to publish information on the event, all the staff circle of friends to share

7. SMS publicity

8. telephone publicity

Fourth, notes

1. The number of materials, placement locations, completion time, etc. should be clear, and strictly in accordance with the time points to complete

2. The division of labor is clear, and training before the actual battle.

3. Specific activities and arrangements, to be as detailed as possible, can be rehearsed in advance in order to identify problems in a timely manner.

4. Ensure that the number of goods involved in the promotion is sufficient.

5. Strong implementation.

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