features of decoration design of loft restaurant

features of decoration design of loft restaurant

1. Loft style is an industrial style. Taking abandoned factories as the creative blueprint, transforming the original industrial space into an indoor home-like environment is the forefront of current fashion.

2. loft restaurants mostly use factory raw materials, such as old factory decorations and red and white bricks on wood floors and walls, which exude the flavor of time.

3. loft style mostly adopts the idea of wall painting in space, and illustrations are combined with black and white bricks to make the whole restaurant full of artistic sense.

4. loft style has a strong sense of space. By combining a series of artistic elements, it has distinct levels and a strong home atmosphere. How to upgrade and build local catering brands?

With the improvement of people's living standards, people pay more attention to the balance of nutrition in diet, and pay more attention to the health and nutrition of diet while paying attention to fashion, freshness, taste, taste and appearance.

In addition to meeting normal physiological needs, people increasingly associate the quality of diet with health, nutrition, environmental protection and green, and pay more attention to the safety, scientificity, economy and enjoyment of diet. Green restaurants, dietetic restaurants, coarse grains and wild vegetables are increasingly favored by people.

Tianma ham chicken chafing dish, which originated in Yunnan, has been widely praised because of its "health and health preservation attributes", which is very suitable for the current consumer's demand for a healthy diet.

Zhaoyuan red gastrodia ham chicken was established in 2113,

based on the community catering market.

But as we all know, the catering industry has maintained rapid development in recent ten years. During the whole development process, some brands have fallen and disappeared, and some brands are rising and developing. Consumers' brand awareness is getting stronger and stronger, and the brand awareness of catering people is also awakening.

The importance of brand and chain of catering enterprises is self-evident, and the brand of enterprises is not simply to change the image and the door.

Branding should be systematic and carried out in a directional and planned way

. Zhao Yuanhong's team has gradually realized that in this brand and chain era, the former fly restaurant and simple decoration have become yesterday's flowers, and it is difficult to make a ripple in the hearts of picky diners.

the front door is the first competitive position to link customers. from the above picture, we can see that the front door of Zhaoyuanhong is not enough to attract customers. We are based on the community catering market, and

the front door is equivalent to the shelf of the shopping mall, which directly affects the exposure of the restaurant and the customer's choice to enter the store.

In the same location, some products are better in taste, while competitors regard the front door as an important advertising space to attract customers, and some are just a few tables.

Although the brand has become the first choice brand of Tianma Ham Chicken in Yuxi, it still has not enough strong brand potential, only to keep building the brand volume and volume

; Secondly,

the brand image and spatial style are seriously inconsistent

, which affects consumers' unified cognition of the brand and can't identify the brand, and hinders the development momentum of Zhaoyuanhong's branding and chain.

as we all know, well-known chain restaurant brands are unified in brand image, unified in space decoration design, and completely unified in door signboard. Mr. Zhao Yuan Hongwu is also aware of this. To take the road of branding and chain, we must find ways to upgrade the overall image of the restaurant.

the core of brand strategy lies in brand maintenance and communication, and how to keep the brand in the hearts of consumers is the most important link in brand strategy. What we need to let consumers know at this stage is:

Who are we? What do we do? Why do you have to choose us?

Our brand name, Zhaoyuanhong Zhaotong Tianma Zhusun Ham Chicken, is too complicated to be clearly displayed at the door. In the latest China Hotpot Picture Book, "Zhaotong Tianma Ham Chicken" has appeared as an independent category, so

we have simplified the brand name and changed it to Zhaoyuan Red Gastrodia Ham Chicken, which can fully display the product name and category and facilitate consumers' identification and memory.

this corresponds to what we call the product name, category and advantages. A good name is the best advertisement of catering brand, which can bring its own traffic and is a valuable intangible asset of catering brand.

given the name and category, what are our core strengths? The answer is self-evident.

Gastrodia elata is our core product, while Zhaotong Gastrodia elata is our core product.

According to the ancient Shennong Materia Medica, Gastrodia elata "can replenish qi for a long time, nourish yin and strengthen health, and prolong life", and Li Shizhen recorded in the Compendium of Materia Medica that Gastrodia elata "cures wind deficiency, dizziness and headache" and was respected by ancient doctors.

Zhaotong Gastrodia elata is a leader of its kind because of its large size, high quality, compact and full appearance. Its calming, brain-strengthening and intelligence-enhancing effects are especially suitable for mental workers in modern life. Xiaocaoba is known as "a thousand waterfalls Xiaocaoba, a magical wild gastrodia elata",

and Zhaoyuanhong is the third generation gastrodia elata cultivated by Zhaotong wild gastrodia elata, which grows 1 and adds 1 pollution.

It is stewed with chicken, and its taste and efficacy are excellent.

The product quality represents the taste and meets the demand of taste buds. The core product Gastrodia elata represents health and nutrition. It is expected to be delicious and beneficial to the body.

Yunnan-known as "the south of colorful clouds", with colorful and bright colors, high and light sky and smooth clouds, Yunnan people are simple and friendly. "One mountain is divided into four seasons, and ten miles are different from the sky" is a portrayal of Yunnan's "three-dimensional climate" and is known as the "plant kingdom".

Gastrodia elata Bge. grows in this land with superior geographical and climatic conditions. The gastrodia elata Bge. grows big, plump, full, with high weight and gastrodin content.

so how can we help brands build their own visual system?

We

extract cockscomb red, ephedra sinica and natural green as

brand colors

from the core products of Qingjiao Maji and Zhaotong Gastrodia elata, the birthplace of the brand, and make it more direct and intuitive to be natural, relaxed, simple and comfortable.

Gastrodia elata, Wenshan Sanqi and Xuanwei old ham are the main ingredients of Gastrodia elata, and more than 21 kinds of precious medicinal materials, such as American ginseng, jujube and medlar, are carefully cooked.

we have maximized all the advantages of the core product Tianma ham chicken.

Yunnan Ma chicken which has been kept free for 1.2 months, and the third generation Gastrodia elata cultivated by Zhaotong wild Gastrodia elata, the growth environment is zero pollution, and 1 addition

is the core credit endorsement of the products with the public's knowledge of * * *, which enhances customers' trust and improves the overall consumption experience.

Although Gastrodia elata, ham and chicken chafing dish has appeared in the market as a sketch, people can't judge the quality of Gastrodia elata, chafing dish and chicken. Based on the brand's insistence on product quality, we put forward the core slogan

"There is a good prescription for food supplement, and Tianma soup is the best choice"

to give customers a more intuitive reason to consume Zhaoyuan red.

there is a good prescription for food tonic, and Tianma decoction is the best choice. Combined with the essence of Yunnan food culture, it fully shows the perfect combination of food and medicinal nourishing effect.

illustration is a good way to show a restaurant brand culture.

In this illustration creation, we

blended ingredients with Gastrodia ham and chicken, extracted Zhaotong Gastrodia, Qingjiao Maji, Xuanwei Ham and Dafang Dongsun, and combined them

, which was full of details and created a sincere, reliable and friendly Gastrodia ham and chicken hot pot brand.

By using modern illustration art, through visual pictures, it is directly absorbed by everyone,

to express brand personality to consumers, and to convey brand culture

to achieve our marketing strategic goals.

brand image is a kind of connection between brand and consumers through visual carrier, and it is consumers' cognition of the brand, so brand image is of great significance to the brand itself.

We

put the brand image design into practice

, and customized exclusive designs for common materials in the store, such as coupons, packing boxes, disposable tableware bags, kitchen curtains, disposable paper cups, staff's clothing, etc., which made the whole restaurant form a unified style, and diners could see these brand elements everywhere, which invisibly

deepened their impression of Zhaoyuanhong brand, and improved brand recognition, memory and goodwill. Better communication effect can be achieved

Look into the space. The total use area of this project is 286 square meters, and comfort is a very important part. In order to enhance the customer experience, the designer has arranged 25 dining tables with a total seating capacity of ***128.

In terms of space creation,

the design style is close to nature, simple and memorable

, which can not only make the environment more elegant, but also mobilize people's emotions, make people enjoy the atmosphere more and leave a good dining impression on guests.

The front door is displayed with

41m advertising words

, which greatly enhances the brand value, and at the same time, it has strong identification, so that consumers can see it no matter how far away, and it also plays an invisible role in stimulating consumption.

The products will be displayed in the lobby, which will give consumers a strong sense of trust,

and enhance the cultural atmosphere of Zhaoyuanhong brand, so as to occupy consumers' minds.

By displaying the dishes to the guests,

the distance between the kitchen and the guests is increased, and the dining environment is more atmospheric

, at the same time, the guests have more appetite for the dishes, thus increasing the revenue of the restaurant.

Integrating brand culture and visual image into dining space

enables Zhaoyuanhong brand to have the function of brand communication, helps it to establish a more vivid and three-dimensional space environment, and thus creates a more substitutive consumption scene for customers.

people often say that only love and food can live up to it, which shows the position of food in people's minds. Many times, unhappiness can be solved with a delicious meal, and if one meal fails, two meals will be served. It is a very healing enjoyment to indulge your taste buds in your favorite restaurant.

I am very grateful to General Manager Zhao Yuan Hongwu for his trust and full cooperation with the sub-team

. After numerous brainstorming, he empowered the brand communication with the best presentation.

After the completion of the project upgrade,

the turnover of the store has been greatly improved

, and it is basically in a state of waiting in line at all times. Mr. Wu is more confident, and now

an 811-flat flagship store has been handed over to Ziran to build

. Let us look forward to the moment when the new project is put on the ground, and believe that Zhaoyuanhong will be more comfortable on the road of branding and chaining in the future.

On the road of brand building, the pursuit of perfection is absolutely the right choice. How to transform the existing resources to the greatest extent is a problem that needs our serious consideration, and achieving "value for money" or even "value for money" is the most ideal effect.

In the future, Ziran will continue to accompany Zhao Yuanhong to grow up and strive to bring better dining experience to consumers. I look forward to seeing Zhao Yuanhong in Kunming in the near future! In may, three kinds of restaurant dresses with charming pastoral style to tempt taste buds

As the home network decoration channel enters May, the weather is becoming more and more sultry, and it is difficult to arouse the interest in eating every meal time? If you want to improve your family's appetite for meals, it is also important to adjust your diet and make the overall color of the restaurant relaxed and bright. Colorful tableware and transparent furnishings can bring a good mood for dining, and the beautiful and elegant pastoral style popular this summer has also blown into our home. The plaid and log dining table decorate a refreshing restaurant atmosphere and bring a cool dining experience.

First, the jumping colors are pretty and idyllic

The dining room

Decoration matching

Suggestions:

The dining room and the living room are integrated, separated by simple side cabinets, which makes the whole dining space look much brighter. It is highly recommended to refer to a small space. It is also interesting to look at the colorful illustrations in the living room next to you after eating. The red, white and blue checkered table linen is an idyllic place with beautiful colors.

Decoration details:

It is a good ornament to place colored glass decorations beside the dining table. Choosing lively, generous and soft colors can bring a refreshing dining atmosphere.

Decorative details:

Clever use of mirrors is also a wonderful way to make the space open. The flowers and plants on the dining table form a perfect match with the plaid tablecloth, adding a fresh and lively dining atmosphere. Large realistic knife and fork wallpaper, well indicating the dining area for the guests.

Decorative details:

Plastic tableware with bright colors and floral plates are very suitable for beautiful rural dressing. Putting a whole set of such tableware on the dining table, with the sunshine outside the window, can create a beautiful dining atmosphere and make people enjoy a pleasant dining time.

decorative items:

1. Nordic style White dining table Simple Nordic style with simple and bright colors, which is very suitable for matching multi-color dining chairs and tableware. (brand: Nordic style)

2. Color cup set has three colors to choose from, and a variety of cup sizes can be selected, which is very convenient to use and clean. (brand: IKEA)

3. The blue and white fine plaid tablecloth is simple and generous in color, and the price is cheaper, affordable and durable compared with other brands. (brand: ZARAHOME)

4. hibiscus desk lamp hibiscus flowers are always pleasing and very popular as decorations. Available in different colors. (Brand: Multi-sample House)