The future trend of self-media operation includes the following aspects:

1. The boundary of self-media will be gradually widened and it will fully enter the industrial field. The development of internet plus has further broken the boundary of the media industry. Through technological innovation and management innovation, it has promoted the integration of media and other industries, and combined social benefits with economic benefits.

2. Self-media focusing on the production of high-quality original content will gain more capital attention and win higher valuation.

3. The content production from the media will further open up the upstream and downstream industrial chains. Similar to the catering boss's internal reference, the practice of opening up the entire industrial chain between upstream suppliers and downstream catering stores and users will be followed and upgraded by more peers.

4. The development of content-based peripheral products will also be more active. For example, self-media that pay attention to secondary culture will enter the field of e-commerce, and self-media that pay attention to emotional issues may be combined with offline psychological counseling salons.