Share a blogger's account book.

the manager is a young man, influenced by the older generation, who loves to restore and improve ancient tea. Originally, I was consulting in the United States, and it was said that my love history was damaged. Then I moved to Hong Kong and returned to the mainland to open a tea shop.

The main dish is "making tea". Milk and tea are ground and cooked now, fresh and without adding.

how do small shops manage and make money in Beijing, where land is precious?

post the account of the tea shop, I hope it will help you.

The tea shop earned 87,111 yuan in April, including 55,111 yuan from store sales and 32,111 yuan from orders placed by online customers.

if you are online, you mainly do group buying and sell it at Youzan Mall. It seems that offline stores earn more.

But after the offline stores deduct 41,111 rental costs and 21,111 workers' wages.

it is a loss for the time being.

online sales, although the income is only 32,111 for the time being, fortunately, workers can reuse it without rent, but the profit rate is not bad.

the raw material cost of milk tea itself is not high.

as we all know, the space of a small shop is limited, and the flow of people has a ceiling.

Therefore, if you want to make more money in this business, it is best to increase the income from online sales.

For example, let every customer who comes to the store pay attention to the WeChat official account of the store as much as possible. Then when you want to drink, you can place an order through Youzan Mall in WeChat official account.

offline is a good display window, so that experienced customers can like the taste of milk tea, pay attention to you and continue to place orders. With good logistics, tea can be sold all over China.

on the premise of not expanding stores and manpower, try to increase sales.

This is what Ma Yun said about "new retail".

many well-done restaurants attach importance to online and offline linkage. Everyone is familiar with the delicious duck neck, and a WeChat official account QR code will be put in the store. After paying attention, you can reduce a few dollars.

I looked at WeChat official account, who had a delicious duck neck, and read a lot of articles.

in beishangguang physical store, sometimes 71% of the cost is on the rent.

there is a COSTA coffee shop near the tea shop, with a monthly rent of 211,111 yuan. And its daily income is 9,111-1,111 yuan.

I worked hard for a month, and all of them worked for the landlord. It's really too hard for the physical store to make money.

it is not feasible to do business with traditional thinking. The physical stores that live well basically have unique ways of playing.