The positioning of catering brands refers to the commercial decision of catering franchise chain stores on the cultural orientation and personality differences of specific brands on the basis of market positioning and product positioning, which is the process and result of establishing a brand image related to the target market. In other words, brand positioning refers to determining an appropriate market position for a specific brand, so that restaurants can occupy a special position in the hearts of consumers.

brand positioning is the primary task of brand management, the foundation of brand construction and the prerequisite for the success of brand management. Catering brand positioning plays an inestimable role in brand management and marketing. If we can't effectively position the brand to establish a unique brand personality and image that consumers can agree with, it will inevitably drown our own catering franchisees in other catering stores with similar catering products, environmental decoration and services.