First of all, the unfairness in the consumption field is manifested in the damage to consumers' rights and interests. Due to asymmetric information, insufficient market competition and imperfect laws and regulations, some consumers will encounter false propaganda, poor quality and price fraud when purchasing goods or services. These behaviors violate the basic rights and interests of consumers, such as the right to know, the right to choose and the right to fair trade, and bring economic losses and health and safety hazards to consumers.
Secondly, the unfair phenomenon in the field of consumption is also manifested in market monopoly and unfair competition. Some enterprises restrict market competition through monopoly, exclusive agreements, price collusion and other means, and raise commodity prices, so that consumers cannot enjoy fair prices and high-quality products. In addition, some enterprises compete by unfair means in pursuit of short-term interests, such as false propaganda, misleading advertising, infringement of intellectual property rights, etc. These behaviors not only harm the interests of consumers, but also undermine the fair competition environment in the market.
To solve the unfair phenomenon in the field of consumption, we need the joint efforts of the government, enterprises and all sectors of society. The government should strengthen market supervision, improve relevant laws and regulations, increase illegal costs and protect consumers' legitimate rights and interests. Enterprises should strengthen self-discipline, abide by relevant laws and regulations, attach importance to the protection of consumers' rights and interests, adhere to honest management, and actively assume social responsibilities. The society should strengthen the publicity and education on the protection of consumers' rights and interests, improve consumers' awareness and ability of safeguarding rights, and form an atmosphere in which the whole society pays attention to and participates in the protection of consumers' rights and interests.
In a word, the unfair phenomenon in the field of consumption needs to be paid attention to and effective measures should be taken to solve it. Only with the joint efforts of the government, enterprises and all walks of life can we establish a fair, transparent and sustainable consumption environment and effectively protect the legitimate rights and interests of consumers and social interests.