As long as you can, you can seize every opportunity and don't give up easily.
First, when the guests sit down, they must see your generous and polite smile, remove their guard, and wait in a daze for the guests to ask questions. They are the most stupid order takers (the master of the whole room is the excellent store). No matter what content the guests consume, you should not ask them what photos they want to take, because all the guests in the show are unconscious guests. It's better to use the word "appreciate". "Hello, do you appreciate ××× photos or ××× photos?"
second, when the guests watch the samples, they can only stay longer if they hear your "praise". The "praise" must be a one-way "praise", taking the other person's face, facial features, hair, clothing, etc. as the topic, in order to arouse customers' interest and consumption desire.
3. Intervene in a relaxed and pleasant topic, introduce yourself and ask the guest's name by handing in a business card. (Two purposes: 1. Address the guest by his first name directly; 2, easy to get involved in the theme and fill in the form directly)
Fourth, when appreciating the samples, we must emphasize that the samples are for reference only, we are personalized shooting, and we pursue everyone's own style.
5. When taking orders, you should use the clerical order-taking mode. You must sit next to the young lady and hold a pen in your hand. From the introduction, you should show it to the guests, write about the activities, write about the offers, and write about the contents.
Write down the value (play digital games) and let the words speak.
6. When you speak, you must keep eye contact with the guests. "Fear" will only make you miss the opportunity.
seven, timely control the psychological process of the guests, "business situation → guest situation → friendship → sympathy" first establish mutual affection, shake hands, introduce yourself, know each other, address each other, be sweet, praise each other, and think from the other's point of view, so that the guests can feel that you are good, and then they can use "sympathy" to make them accept you, and you regard the guests as friends.
8. The longer the store takes orders, the better. "Patience induction and confidence persistence" is the brilliant idea. As soon as a few hours have passed, the sooner the guests refuse, the better for you, because everything you give again is given separately.
9. Before the guests leave, there must be a "boring period". You can't let the atmosphere cool down, and the guests who are browsing the flowers will be attracted by your performance. Let the guests decide. Let us decide for them. If necessary, immediately
use negotiation, exchange of conditions, direct cut-in price, gifts or other requirements.
11. Be sure to implement the "three-touch technique" to make the body contact with the other party to show affinity and intimacy. Be sure to keep the guests before they calm down, and get used to your actions. It is better to keep people than to leave.
11. "Concentrate" Only when you concentrate on each guest, have mixed words, and keep the way of "asking and answering" will you have a better chance. Giving up lightly is only a waste of time, and the next couple of guests are not necessarily better than the present one. Remember! Remember!
12. Don't say "What are you dissatisfied with?" Say more "You are so lucky, this set is so affordable", "You should help me introduce customers more, I want to make achievements", and say more words that make customers feel cheap.
XIII. Learn to set traps and act for the willing or unwilling guests (life is like a play, and a play is like life, and you will be the protagonist wherever you perform well).
XIV. Use fake account books in time, control the atmosphere of on-site orders, and let the guests relieve their worries and have an impulse.
15. It is the best policy to ask the supervisor to cooperate with the guests who have not paid the full amount of the successful order.
XVI. When the store staff are free, they must stand and personally lead the guests to their seats. Standing there in a daze and chatting to watch the guests pass by will only waste time and make you work harder! Take the initiative to cherish every minute and every second, and don't miss every opportunity. When you take the stage to receive the prize, you will find that your hard work has not been in vain.
17. When you can't keep the guests, you must stand up, thank you, thank you again, and then walk out of the venue with a smile and say, "Thank you, walk slowly."
in a super store, guests at other tables must not be affected by the departure of guests at this table, and they should have the demeanor of a general.
16. Tactical briefing on the show
1. Points for attention at the scene: (Inside the store)
1. Sitting posture: Don't sit opposite the guests, as if it is incorrect to negotiate, but sit close to the guests to show kindness and affinity. (three-touch skills)
2. Smiles and laughter are the first lesson of service quality, and they bloom at any time to maintain high morale and warm atmosphere.
3. Crowd tactics are very important. Please support comrades at other tables at any time. Please keep a quick eye, look around and be ready for war at any time, and carefully monitor the dynamics and changes of each table.
4. Call the guest's name directly to show intimacy and familiarity.
5. Introduce yourself voluntarily, and you can call me ...
6. In the order of customers entering the table, sit up at the peripheral table.
7. If you need support, you can raise your hand and signal. (The secret code is discussed separately)
8. Be sure to "make up" to maintain the image of a professional. Because customers value experts the most, they listen to them the most. If you don't value yourself, how can you expect others to believe you?
9. After the transaction, the host broadcast, and all the colleagues clapped their hands in unison to cheer for each other, so as to boost morale and create momentum first. (and shouted "Gong-Xi-Er-wei")
11. Comrades, when you hear the applause, please clap your hands together to show your congratulations. (Shouting "Gong-Xi-Er-wei" at the same time)
11. All infield personnel should wear uniforms and identification cards to ensure the group image and convenient access.
12. Please contact your relatives and friends to celebrate your achievements and your own field. You can place orders directly and make good results.
13. Set up one order winner and one deposit winner every month, and you will get the 51 yuan for the show project bonus!
14. Colleagues participating in the "Inviting guests into the table group" should wear casual clothes in advance. When the men and women are assigned one-on-one pairs, when the scene is relatively deserted, the scene commander will dispatch a sign to immediately "occupy the table" and create a warm atmosphere.
15. The front line of the store cooperates with the "self-help" to occupy 81% of the table, and keeps a table for two tables at any time to wait for the fish to take the bait. When the "self-help" wants to leave the table, the front line of the store will shout slogans as usual, which will drive the happy atmosphere of the whole audience, which can
make real customers "blindly bet".
16, at the peak of the crowd, "some customers must win the grand prize", and the audience reached the peak, which made it easier to attract the curiosity of the crowd and poured into our company.
17. The thicker the skin, the crazier the play and the louder the laughter, the most successful person you are.
18, temporary work-study students can be used, and the training rules and distribution patterns are changed in turn.
19. The person who takes orders in the store floor must take precautions against "market dispatchers" or "spies" or other family members who deliberately make trouble.
1) the conversation doesn't ask the key points, but asks the east and west.
2) After serving, only cut the price, without asking about the contents of the dishes and the style of the dress.
3) picky, the couple have no sense of intimacy with each other, and their topics do not intersect.
4) those who constantly ask the third question after serving, and are not attentive to the product.
5) After attending the table, the decision is delayed for more than 1 hours.
PS. In case of the above-mentioned suspicious circumstances, a signal must be given to the on-site commander for coordination and handling.
21. The person who takes orders at each table must not leave the table and leave the guests unattended, under any circumstances.
Please raise your hand at any time and ask for help from others.
21. prepare the "lethal weapon book" of the company's advantages, which can meet customers' needs and answer
cases anytime and anywhere, and enhance customers' confidence in the company.
22. Employees who are not loyal to the core of the company must be trained in different briefing sessions in batches to prevent secrets from being leaked.
23. Skills of attracting guests: Facing the entrance of the company, back to his door, and don't block yourself at the door to scare away the guests.
1) Presentation of smiles → Active approach → Active introduction
2) Caring eyes → Active inquiry → Full of confidence
3) The action of nudging → Talking while walking → Being seated for seven minutes
4) Inviting people to sit down → Fish into the net → Tactics begin to play
24. Help comrades at other tables at any time, and the crowd will win.
25, pay attention to other market personnel, pay special attention to customers who are careless and procrastinating, and use both hard and soft when necessary.
26. Emphasize the benefits and advantages of immediate on-site deposit payment, and emphasize that "the opportunity has come"
27. When giving gifts, give priority to on-site items and items set by the company.
28. All supporters, work-study students, temporary workers and all colleagues working in the field of the company should use the second wave of "customer solicitation method" to inform all your relatives, friends, elders, classmates, friends circle, etc. If you can enter the venue to make an appointment to serve consumers, all of them will be honored with a 25% discount, and individuals can also draw a project bonus of 3% of the paid deposit.
(only those who register in advance and are approved by the supervisor, and those who make an appointment by paying money immediately on the spot)
29. Please list the conditions, gifts and discounts promised to customers in the remarks column at the bottom of the appraisal form in detail.
31. For the first pair of customers who open the market every day, they can have greater flexibility and space, and be sure to make a deal, so as to enhance their self-confidence on that day.
31. When closing the transaction, whether you swipe your card on the spot or go to the bank to collect cash by yourself, please ask the store staff to stick to it. (Know the place of withdrawal in advance)
32. The staff at the same table, whether it is the supervisor, the store or the staff who lead customers into the table, should play a duet with each other, which will be attractive and more convincing.
33. The scene is more than "atmosphere" and "popularity" rather than a certain price reduction. The company has the best decoration equipment in the whole scene, and the best photography works in the country (absolutely first-class) can be compared on the spot. Plus, there is a lucky draw and a big gift, and success is just around the corner.
34. Superior cordial and enthusiastic service is our way to win. (refer to the store's engagement manual)
35. After the show, all the staff will select those who have made outstanding achievements and give them special "project bonuses" as encouragement.
success lies in everyone's hard work and dedication
XVII. Behavior requirements of the show
1. In the show, all personnel who take orders, serve, broadcast and cashier can wear uniforms as appropriate.
2. Guests are invited to the table group in the show, and men and women are paired, one for one, all wearing casual clothes. (on-site manual distribution)
3. Gifts, gift lists or other company internal materials (including price lists) must be carefully kept, and must not be placed on the desktop at will or taken away by customers. (The cashier is responsible for the collection, distribution and statistics of gifts)
4. Personal briefcases should be carried with you and marked with personal names for confirmation.
5. After the customer leaves the table, the items on the table will be restored immediately, and the samples on the table will be opened at any time. At most, two photo books of different sizes will be placed on the desktop of each table, while others will be kept in centralized custody and can be accessed at any time.
6. The person who leads customers into the table must wait for the customer to sit down and greet the store staff to take the order before leaving to ask for the guest introduction form. If the store staff are busy, I should stay with the customer and not leave at will. Please take the initiative to understand the customer's consumption category and inform the store staff who take the order.
7. When the store is seated, it must be beside the customers. Please keep half a table for others to temporarily squeeze the table for customers to use at any time. Never sit and receive customers like an old monk. Please take the initiative to move closer to the customers.
8. When taking orders, stores should not be half-hearted, but must concentrate on the same thing, so as to improve their performance. Select the target, concentrate on the fire, and don't be attracted by the new guests, so as not to fail on both sides in the end.
9. Contact personnel must never leave the table to take things. Everything is mainly in the form of raising hands. Please help each other. On-site service personnel (at least two or more) must watch the whole audience and take the initiative to come forward to serve.
11. Give your personal business card to the customer immediately, and know how to sell yourself. Please remember you clearly. (prepared in advance)
11, regardless of whether the customer is booked or not, he must get up to see the guests off, keep smiling and shake hands. (During the reception, personal attitude and body movements have to be elegant)
12. The live broadcasters should be full-time and broadcast at any time, so as to promote the warm atmosphere and morale at the scene.
13. When there are many people in the show, the announcer should broadcast more. The broadcast of "clinch a deal" can use the broadcast method of "another name" to form a phenomenon of high clinch a deal rate and a warm atmosphere.
14. When a store takes an order, it can't just "talk" or wait for the customer to speak before responding. It should use the "opening the door" method to take an order quickly, and it must be decided immediately, and when it is time to make a move, do not hesitate.
15. When the customer has paid the deposit, and the formalities and materials have been completed, in order to remove the desktop as soon as possible, please stand up, take the initiative to shake hands, and send the guests off generously. Don't let the customer occupy the table empty, which will affect the order taking rate.
16. When company leaflets and DM are found on any floor of the show, anyone must pick them up at any time to keep the company image.
17. Lead the guests into the table. When leading the customers into the table, please make sure that the table is empty first, and distinguish it according to the category of the guests. Never destroy the scene and affect the appointment of the wedding photo couple.
19. When there are no guests in the store, two or more people are not allowed to get together to chat, let alone a group of people. Please ask each group leader to take responsibility.
21. The distribution of "leaflets" depends on the target audience. Don't just distribute them to real guests.
22. All people attending the show are not allowed to carry personal purses. In order to ensure your financial safety and limited space on site, those who carry purses are limited to carrying them on their backs. (The cashier must prepare a shoulder bag)
23. When diverting water, please drink it all at once, and don't just leave it in half, which will not only lead to waste, but also make the scene messy.
24. When eating or going to the toilet, you must report to the on-site commander. (You can't go to the toilet together) (When the cashier goes to the toilet, you should give the bag to the on-site commander for safekeeping)
25. The "fake table-occupying" personnel will gradually leave after the customer sits down, and they should not get up at once, otherwise it will affect the mood of the guests.
XVIII. Top Ten Standards for Super Stores in the Show
The show is like a battlefield, and attitude determines everything.
first, gfd is very important in the supermarket. It doesn't matter if you are not beautiful. Don't come out to scare people.
1, uniform tooling, shoes, skirts, stockings.
2. Hairstyles should be curled up, and there should be no random hair.
3, be sure to "make-up" to maintain the image of a professional. Because customers attach the most importance to experts, they listen to experts most, and they don't pay attention to their own words. How can they expect others to believe you?
second, supermarkets should fully understand the content of activities and the most favorable words for customers from the customer's point of view.
third, the supermarket must keep an eye and ears open, pay attention to all kinds of on-site conditions, respond to and support other tables at any time, and constantly create beautiful dreams for customers.
4. The articles used in the supermarket have regulations, and each person has a combat bag (all articles have the name of the store), so it is not allowed to leave them lying around.
5. Superstores are all actors' geniuses, and acting is a compulsory course for us to achieve the effect of confusing the fake with the real.
6. When a supermarket encounters any unfavorable factors, it can laugh at life and never lose itself.
seven, super stores are brave in showing off, playing, making trouble, being lively, cheerful, active and willing to endure hardships, and they are "March 8" enough to be excellent store personnel.