Abstract: In recent years, the main consumer groups of traditional Internet cafes have rapidly lost, making it difficult to survive. However, the emergence of Internet cafes with network culture, coffee and western pastry, and the experience of urban leisure life has been welcomed by everyone. With the development of e-sports industry, some Internet cafes around us have gradually upgraded to major chain Internet cafes. So how do Internet cafes operate? What does an Internet cafe make money from? Let's take a look at it. What are the advantages of Internet cafes?

Basic functions: Internet cafes mainly provide internet access services for consumers, and provide more economical and convenient access to the Internet for people who don't have computers or have difficulty accessing the Internet; Besides the most basic Internet service, Internet cafes also provide consumers with fragrant coffee and a more comfortable Internet atmosphere, which is more powerful.

operators: most of the operators of internet cafes are self-employed, and the limited ability also determines that the scale of internet cafes will not be very large; The operation of Internet cafes mostly adopts chain-like business model, and its scale is natural, so it has stronger market competitiveness.

internal environment atmosphere: people's established impression of traditional internet cafes is "dirty, chaotic and poor"; In today's internet cafes, the environment is mainly leisure style, high-end and elegant. Compared with the two, how can consumers not like Internet cafes? !

consumers: most of the consumers in traditional Internet cafes are underage middle school students, which is also contrary to the national regulation that "Internet cafes cannot accept underage consumers to spend online"; The consumers in Internet cafes are mostly business people, urban white-collar workers, college students with high education and high quality. This consumer group also greatly reflects the grade of Internet cafes.

safety factor: needless to say, in traditional Internet cafes, we often see things lost, fights, and even the layout of many Internet cafes has great unsafe factors, for example, there are no emergency evacuation exits and no fire extinguishers; In Internet cafes, security measures are in place, cameras are equipped in every corner to ensure the property safety of consumers in the entertainment process, special staff maintain order, prevent violent conflicts, and have good emergency rescue equipment.

Fee and profit return period: In traditional Internet cafes, the single-machine Internet access fee is very low, but the profit return period of Internet cafes is very long. In Internet cafes, although the cost of accessing the Internet on a single computer is relatively high, it is more attractive to consumers because of other advantages, and the profit return period of its various value-added services is very short. Compared with the two, of course, it is more profitable to be an Internet cafe.

How to operate an Internet cafe

1. The Internet cafe speed should be guaranteed, at least not to make customers always get stuck when playing games, which will definitely increase the customer experience. If the service quality of internet cafes is to be in place, staff training can be done in advance.

2. Set up your own WeChat public account, which is divided into multiple sections. The functions such as introduction of Internet cafe activities and ordering service let customers know the latest trends of Internet cafes at the first time. The platform also introduces the characteristics and activities of each branch, and the release time is 11: 11 every night. This practice allows customers to decide the activities for the next day before going to bed. In addition, Internet cafes will also have their own websites. Each branch has its own customer QQ group, so as to know the customer's needs in time and improve the service.

3. In order to attract customers deeply, Internet cafes regularly hold member days, such as recharge discounts on member days. According to the requirements of internet cafe players, we will also cooperate with major e-sports games, carry out alliance games with universities, and cooperate with local mobile companies.

4. Catering service, various types of cups to suit different kinds of drinks. For example, milk tea is suitable for large-capacity high-flared cups; Green tea uses a thick glass with a back handle. Different from the instant coffee in other Internet cafes, every Internet cafe shop is equipped with a coffee machine and freshly ground coffee beans. The LOGO of the computer hall is also printed on the coffee cup, and it is equipped with a convenient packaging cup.

5. Pay attention to publicity. You can send some practical napkins to advertise, or do some public service advertisements in nearby communities. Pay attention to ensuring that the advertisements will not be thrown away or torn off frequently. In addition, attention should be paid to establishing an environment with its own unique atmosphere, developing customers with the same hobbies, so as to have a stable customer base.

6. Doing a good job in marketing is the key to management. Of course, Internet cafes in different regions combine different cultural elements to do distinctive activity marketing, instead of adding hours, sending internet fees, eating and drinking, so that Internet cafes will be more personalized and differentiated.

How do Internet cafes make money?

Of course, it's not just the computer fees. Diversified Internet cafes have also expanded the scope of services. In addition to the general online areas, many Internet cafes have also set up professional e-sports areas with separate fees, and each competition area will be independent. Some Internet cafes will cooperate with libraries to set up electronic lending rooms. The income of these special areas is very good.

The main income sources of Internet cafes include incidental consumption of Internet cafes, such as providing various catering services such as juice, drinks and light meals. The catering service provided by a newly opened water bar in an Internet cafe can bring an average income of more than 6,111 yuan per day from the consumption of coffee and bread in the West Point within two months of its opening. In addition, there are usually take-away services and so on, and the income is considerable.

Internet cafes can also cooperate with popular game companies, earn souvenirs around various games, open supermarkets around Internet cafes, or cooperate with well-known companies and represent their related products and businesses.