The settlement fees of Meituan merchants can be divided into three parts, namely, settlement fees, commissions and service fees, and other fees.

1. Admission fee

As a new merchant, Meituan Platform will charge a certain admission fee. The entry fee varies according to different regions and types of businesses. Generally speaking, the entry fee includes merchant certification fee, shop opening fee and so on. This fee is usually paid by online payment after the merchant has successfully settled in.

The merchant certification fee refers to the fees charged by Meituan to certify merchants in order to maintain the reputation of the platform and protect the rights and interests of consumers. The amount of merchant certification fee depends on the specific policies and regulations of the region where the merchant is located.

store opening expenses refer to the expenses required by Meituan Platform to provide technical support, store opening guidance, etc. The cost of opening a store varies according to the type of business and the services required. For example, businesses in the catering industry will have some expenses related to food hygiene licenses.

2. Commission and service fee

In addition to the settlement fee, Meituan will also charge the merchant commission and service fee. Commission refers to the fees paid by merchants to Meituan according to a certain proportion of the sales amount after they successfully sell products or provide services on Meituan's platform.

service fee refers to the fees paid by merchants for using some value-added services provided by Meituan on the platform. Different value-added services will have different charging standards. For example, merchants can choose to buy the advertising service provided by Meituan and pay a certain service fee according to the advertising effect.

generally, the settlement of commission and service fee is carried out on a monthly basis. Merchants need to submit relevant settlement applications through Meituan platform before the settlement date of each month. Meituan will check the sales data of the merchants and the value-added services used, and then settle the payment.

3. Other expenses

In addition to the occupancy fee, commission and service fee, merchants need to consider some other expenses. For example, merchants need to be responsible for the distribution of goods or pay the distribution fees to logistics companies. Merchants also need to purchase goods or materials on their own as needed, which will also generate certain procurement costs.

in addition, if businesses need to promote advertisements on Meituan platform, they also need to budget certain advertising expenses. Merchants can choose the appropriate advertising form and budget according to their own needs to improve brand exposure and sales.

Advantages of becoming a merchant of Meituan

1. Increase exposure and traffic

You can get higher exposure and traffic by staying in Meituan. As one of the largest take-away platforms in China, Meituan has a large number of users browsing and buying various goods and services on it every day. Therefore, entering Meituan can make the products and services of merchants easier to be found and selected by users. Moreover, Meituan will also guide more users to merchants' stores through push and popular leaderboards, which will increase the passenger flow.

2. Improve brand awareness and influence

Being in Meituan can improve the brand awareness and influence of businesses. Meituan has a broad user base and strong brand influence in the market. After entering the market, it can use the influence of this platform to improve the brand exposure of merchants and let more users know and trust this brand. With the improvement of brand awareness, the competitiveness of businesses will also increase.