Keywords: Wenzhou people's innovative spirit characteristics and functions
China Library Classification Number: C9 12.6
Document ID: a
Article number:1004-4914 (2012) 09-294-02.
I. Enterprise transformation, scientific and technological innovation and development of new energy industry
Napoleon said: all achievements, all wealth, start with one idea. ? Different people's thinking concepts bring different things. Mind recognizes opportunity, choice determines fate, and action changes life.
With the low-cost advantage of China's economic development basically disappearing, the original low-end industries with low technology content and low added value are unsustainable, and emerging industries are about to become new growth points of economic development. New energy is the theme of human survival in the future. Judging from the profit-seeking nature of capital, emerging industries have high return on venture capital and are more attractive to private capital; From venture capital? High **? (the failure rate is as high as 70%), so private capital must be treated with caution when entering high-tech emerging industries. The practice in Wenzhou shows that one step ahead is related to excess profits, and taking risks is related to high returns.
It is better to make up your mind than to be brave. After more than a year of careful investigation and study, the board of directors of Shensi New Energy Co., Ltd. (hereinafter referred to as Shensi Company) identified the potential development prospects of the photovoltaic industry with the keen vision of entrepreneurs. In 2007, with extraordinary courage and boldness, Shensi New Energy Co., Ltd. was established in Wenzhou with an investment of 200 million yuan, specializing in the production of solar photovoltaic products.
Shensi Company cooperates with State Key Laboratory of Silicon Materials of Zhejiang University, Institute of Electrical Engineering of Chinese Academy of Sciences, China Academy of Space Technology, Youyan Semiconductor Materials Co., Ltd., No.48 Research Institute of China Electronics Technology Group, Shanghai Space Power Research Institute of Aerospace Group, Beijing Lean Group, NTC Company of Japan, Roth &； Germany; Rau, Italian Baccini Company, German Centrotherm Company and other top scientific research and production units at home and abroad have established close technical cooperation relations, laying a solid technical foundation for ensuring that the products produced by Shen Si Company are at the international advanced level.
In 2008, Jiangxi Shensi Technology Co., Ltd. was established in Pingxiang under the investment of Pingxiang Economic and Technological Development Zone Government. Pingxiang investment is chosen because it has many advantages: first, Pingxiang is located in the national planning area for the development of photovoltaic industry; Second, the Pingxiang Municipal Party Committee and Municipal Government has a firm attitude and advanced thinking towards the introduction and development of high-tech projects; Third, the highway traffic network around Pingxiang is developed, and the advantages of financial resources, manpower and policy resources are obvious; Fourth, Pingxiang is clean and tidy, the citizens are civilized and polite, and the leading group of the development zone is lean and pragmatic, and down-to-earth. In particular, the leaders of Pingxiang Municipal Committee visited Wenzhou for many times to exchange and discuss projects, which solved the problems of mutual concern.
It is difficult to start a business. Under the severe impact of the international financial crisis, the demand for photovoltaic products at home and abroad has shrunk by 50%, and three-quarters of domestic photovoltaic enterprises have shut down. Facing the grim situation, the board of directors of Shensi Company proposed? Strong quality inside, expanding the market outside, ready to go, overcome difficulties? Management policy, internal management innovation, technological innovation, actively and effectively control costs; Strive to open up the market, rebuild channels and models, discover and create new demands, and successfully spend 2009, thus welcoming the opportunity of rapid development of 20 10. In that year, the total output value of Shensi Company exceeded 500 million yuan, of which the output value of Jiangxi Shensi Technology Co., Ltd. reached 10 billion yuan.
Two, actively implement the Industry-University-Research Alliance, and strive to create new product development, effectively improve the scientific and technological content of products.
The rationality of industry and product structure means that the scientific combination of industry and product is an important basis for the sustainable development of enterprises. Industries include sunset industry and sunrise industry; There are mature industries, growing industries and declining industries. Enterprise operators have core industries in their hands, with their eyes fixed on growth industries and their brains planning seed industry. For industry risks, a scientific combination is needed: there are three types of industry risks: high risk, medium risk and low risk. Cheung Kong Industrial Group in Li Ka-shing adjusted its industrial structure every six or seven years and invested in a high-risk industry. The remaining seven years were mainly engaged in the operation of low-and medium-risk industries, which achieved a pulsating development and greatly inspired the leadership of Shensi Company.
In recent years, Shensi Company has actively implemented the Industry-University-Research Alliance and vigorously developed new products. In order to effectively improve the scientific and technological content of products to the level of sustainable development of enterprises, enterprises have provincial and municipal technology research and development centers. The board of directors and management led the R&D team to tackle key problems and explore continuously. In the past three years, it has declared and undertaken 12 scientific research projects at higher levels, including 2 provincial-level technological transformation projects, 4 municipal-level major projects 1, and declared and authorized utility model invention patents. In particular, the research and development of solar 8-inch monocrystalline silicon, a major industrial project in Pingxiang City, under the guidance of experts and professors from the State Key Laboratory of Silicon Materials of Zhejiang University, focused on solving the control difficulties of temperature gradient and impurity concentration gradient in the crystal pulling process, innovatively designed the thermal field, and applied CCD crystal growth imaging control technology, which effectively improved the one-time yield of monocrystalline silicon. The product has the characteristics of large diameter, low carbon content, good crystallization integrity and no dislocation defects, and the technology has reached the advanced level in China. This product has been successfully developed in 2 months of 1 year, and passed the key testing of the National Testing Center for New Materials of the Ministry of Information Industry. All indicators have reached a good level in the industry. Now it has been put into mass production, won the praise of customers, and the brand value of products is gradually reflected. 20 10 1 1 Jiangsu Jieni New Energy Co., Ltd. (a listed company in new york, USA) specially sent a letter to invite the author to attend the supplier meeting. Shensi company's high-quality product, low-oxygen carbon silicon single crystal, won the award? Best silicon wafer supplier? Title, and signed a long supply list of 20 1 1 year.
Shensi Company pays attention to standardizing the production and operation mode, and has successively passed the ISO900 1:2008 quality management system certification, ISO400 1:2004 environmental management system certification and GB/T 2800 1 occupational health and safety management system certification. Photovoltaic module products have obtained CE certification and TUV certification.
Three, a clear strategic direction, establish strategic objectives, strengthen and expand enterprises.
The purpose of studying enterprise strategy is to plan the long-term development of enterprises, that is, the sustainable development of enterprises. The study of strategic issues has five practical values for enterprises: one of the values is to achieve a breakthrough in thinking, and what should entrepreneurs accomplish? From making money to doing business? Breakthrough; The second value is choice. Do it or not? , you have to give up; The third value is explicit, which turns the scattered and vague strategic thinking in the entrepreneur's mind into a systematic and clear strategic goal, and then becomes the conscious action of employees; The fourth value is synergy, where the company thinks and makes a strong synergy; The fifth value is execution. If a company's strategy is to be effective, the most important thing is execution. One action is worth more than a dozen declarations. Shensi Company realizes the importance of development strategy and actively carries out strategic planning.
The board of directors of Shensi Company is leading a team to seize the whole country? Twelfth Five-Year Plan? What are the opportunities for accelerating the cultivation and development of strategic emerging industries? Twelfth Five-Year Plan? It took five years to build it? A billion silicon? Become a modern photovoltaic flagship enterprise.
How to deal with opportunities and challenges quickly? God silicon? To be stronger and bigger, we must manage the company step by step according to the modern enterprise standardization system; It is also a new topic that Shensi team is trying to explore. The board of directors of Shen Si Company sized up the situation and invited leading enterprises in the plastic knitting industry in China? China Sunan Group, a leading enterprise in the printing industry? China Xinya investment group will join hands to make a strong alliance and plan to invest in new energy photovoltaic power generation materials in Jiangxi Shensi Technology Co., Ltd.? R&D and production of solar silicon single crystal products, production and sales of solar single crystal wafers, polysilicon casting wafers, solar cells, solar cell modules and photovoltaic related products. It is planned to build a solar cell module project with an annual output of 65,438+000 MW with a total investment of 3 billion yuan before February 2065,438+05,65,438+02, with a total output value exceeding 65,438+000 billion yuan.
At present, the photovoltaic modules produced by Shensi Company were well received at the Photovoltaic Exhibition in Munich, Germany on June 8, 201/KLOC-0, and some orders were obtained. It is proved that the development idea of Shensi Company's integrated industry extending from silicon materials to components is correct. As the terminal product of Shensi Company, it is directly marketed abroad on a large scale.
References:
1. He Zhicong, Wang Zhongming. Enterprise Growth and the Cultivation of Enterprise Entrepreneurship [J]. Scientific Research Management, 2005(3)
2. Wang Limin, Xiao Kun and Xiang Jing. Strengthening and New Progress of Entrepreneurial Theory [J]. Economist, 20 10(7)
(Author: Zhejiang Wenzhou Shen Si New Energy Co., Ltd. 325000) (Editor: Sydney)