1, with strong interactivity: traditional media sends it in one direction, waiting for the fish to bite. The new media uses push on demand, and the audience can actively obtain advertising information through various channels. For example, search in search engines and search on the website of specialty stores;
2. High accuracy: Due to strong interactivity, another feature is high accuracy. When users need advertisements themselves, they will actively filter out a lot of irrelevant advertising content;
3. Quick results: Because of the initiative of new media advertisers and the time priority function of the Internet engine itself, the information given to users is the latest, so advertisers and new media advertising agencies are also required to keep their advertisements updated;
4. Good convenience: Online advertisements are everywhere. It can be used in your mobile phone, computer, LED big screen of connector, subway, just open the screen in your hand, such as mobile phone tablet computer, etc. These are all brought by you;
5. Flexible advertising modes: cpc, cps, cpa, etc.
6. Strong self-dissemination: advertisements published through new media can be disseminated and copied by the audience, reaching a larger audience;
7. High conversion rate: new media advertising, connected to a powerful e-commerce platform, and fast transaction process.