The same street restaurant all closed down how this steamed dishes hall earn more than 100,000 yuan

Liuyang steamed dishes shop in Changsha operating more than 4,800, ChangZhuTan total more than 10,000, in Beijing, Hubei, Jiangxi, Guangdong and other places are also common Liuyang steamed dishes? The figure of Liuyang steamed vegetables is also common in Beijing, Hubei, Jiangxi, Guangdong and other places.

Only loss not earn business no one do. In the increasingly competitive red sea in the food and beverage industry, Liuyang steamed vegetables museum without a unified brand? The scattered army? How can resist the market short? This family-oriented business model has a unique way of doing business?

Recently, the reporter visited the Hesi Tianma student apartments near the opening of a seven-year Liuyang Lin family steamed vegetables restaurant, through the boss's wife Liu Yanhong a family of experience in the field, trying to analyze the Liuyang steamed vegetables restaurant business secrets.

Liu Yanhong, who got involved in the Liuyang Steamed Vegetable Restaurant in 2006, didn't think she could do it for so long. With her family store in the same street at least 8 other restaurants, time change, 7 years these stores have changed owners, totaling no less than 20 bosses. Liu Yanhong's Liuyang Lin family steamed vegetables restaurant, from scratch to now earn more than a hundred thousand a year, not only repaired the Liuyang home house, bank card has a lot of savings, this year is to spend more than a hundred thousand for his son to buy a brand new Honda car. Speaking of the present day, Liu Yanhong good not happy,? The days of the present are also comfortable, the family is only missing a daughter-in-law.

Other people can't operate, Liu Yanhong's store why can always hold business?

Mentioned here, Liu Yanhong blandly smiled and said it all depends on luck, after the reporter's repeated questions, this is the weekdays will be able to talk boss lady no longer prevarication, will be 7 years of business experience narrated.

Beginning of the business Prior to the internship do not fight unprepared

To Changsha open Liuyang steamed vegetables for Liu Yanhong family is a risk. 2006 weekdays in general results of the daughter, the son has completed the mandatory education, the status quo dissatisfied with the life of Liu Yanhong to see a lot of people around them, and the people of the world to see a lot of people, and the people of the world to see a lot of people. To Changsha to open a steamed vegetable restaurant made a fortune? In the end, she couldn't help but want to open one. That night she did not sleep, and her husband said the idea.

? Anyway, now there is not too much burden, may as well go to Changsha to try their luck? After getting her husband's consent, Liu Yanhong's family came to Changsha. At this time she did not have the previous eagerness, but the initiative? The first step is to go to Changsha to try to find a place to live. s sister, who owns a steamed vegetable restaurant in Changsha. The first time I saw her was when I was a young girl, and she was a young woman. The first three months she not only learned to do the essence of Liuyang steamed vegetables, but also learned the way to communicate with the guests.

Point of view sharpening the knife. Now many people do business, see which industry has the prospect of blindly start, but do not know that the line is like a mountain, like opening a store, due to the low threshold for a time we flocked to the results of a lot of loss of money, the stock market investment is so. Know your enemy and know yourself, if you do not have a full understanding of the previous and research, and then the good industry may also do business at a loss.

The study of site selection, good location popularity is the hard reason

Learning to do steamed vegetables, but also gradually feel the steamed vegetables hall business doorway, this time Liu Yanhong began brewing independent store. Is the high price to seize the prime location or save money to open in the alley, with years of experience in the practice of the brother-in-law of a word to wake up the dreamer,? There are people gas natural will have financial gas?

Under the guidance of this idea, Liu Yanhong and her husband began the June sun in Changsha? The first step is to find a store.

In addition to beware of being cheated, Liu Yanhong in the search for stores when there is a trick, that is, the eyes will be locked in the school, especially the university area. After nearly two months of searching, Liu Yanhong family finally purchased the store now Hesi Tianma student apartments.

The core competitiveness of Liuyang steamed vegetables is that it is fast and economical. Liu Yanhong will store in the university town obviously found the best target audience for their products. Doing business, a good pier as well as accurate market positioning is obviously fundamental, these two problems solved, the business will also be water to a successful.

The way of the army chef heavy responsibility must be played by the family

Opened in the fall and winter seasons, not many diners, the beginning of all the work is also carried out in an orderly manner, however, with the gradual improvement of the business, especially the weather is getting hotter and hotter, the chef hired to have the idea of, "I only take so much salary, you can not get the money to pay for it. I only take so little salary, you do not think about how hot the kitchen in the summer, either processing capital, or I do not do it?

Liu Yanhong while stabilizing the chef, while quietly training his son in cooking. Now chef wages are rising, a month needs more than 3,000 yuan, many steamed vegetables can not go on an important reason is to ask for the right . Chef, the fact that the decision to let their own family members spoon is correct.

Comments Liu Yanhong training son as a chef, can be described as a strategic step. Catering industry, the chef is obviously the core. In the brutal market economic environment, to survive, for the enterprise product must have core competitiveness, for the enterprise team must be firmly in control of the core management, two hands, two hands hard enterprise to go a long way.

Doing business is a matter of time

No one does business at a loss, which is common sense. However, for Liu Yanhong family, in 2011, due to the Tianma student apartments near the road repair, a few bus routes rerouted, resulting in a substantial decline in student clientele, the business also fell to the bottom, in the words of Liu Yanhong,? The whole year, in addition to barely save money, the family hard not to earn a penny.

In the face of the declining business, other restaurants on the same street finally held back, ready to jointly raise prices,? This road do not know when to repair, less customers to save money that can only raise prices,? Their reason is very simple, raw materials are becoming more and more expensive, and besides, other restaurants in the neighborhood have increased prices.

At this point, the usual always friendly Liu Yanhong is exceptionally stubborn, and refused to give in,? Out of business, who do not want to make money, but then the price increase is really not the time, would have been fewer guests, doing business is concerned about the flow of water.

Comment on the crowd prices she did not rise, which is the objective reality of the reduction of road repair sources, but also Liu Yanhong? Customer-oriented? The vivid embodiment of the business philosophy. Up or not the price seems to be all depending on the operator to finalize, but fundamentally, the final customer is willing to pay the bill is the key. In the business predicament of the key moment, Liu Yanhong trend for the long term, not only to retain the current source of customers, but also to retain the customer word of mouth, which is far-reaching significance for the long-term development of the enterprise.