In order to ensure that things or work are carried out at a high starting point, high quality and high level, you will usually be asked to formulate a program in advance, which can clarify a general direction for an action. How should the program be formulated? Here is my 38 Women's Day restaurant program for you, I hope it will help you.
First, the theme of the event:
Welcome the "38" real feedback
In order to give back to the majority of new and old customers on the Bank's support for a long time, the branch held a welcome "38"
The majority of new and old customers on the Bank's support, the branch held a welcome "38"
The majority of new and old customers on the Bank's support for a long time, the Branch.
The purpose of the activity:
Through this activity, the banking business strives to achieve the following goals at the beginning of 20xx:
1, the number of new customers exceeded the level of the same period in history, and to improve the customer structure, the quality of further improvement.
2. The net increase of savings balance is 3 million RMB, the activation rate of internet banking reaches 50%, and the sales volume of wealth management increases by 200,000 RMB year-on-year.
3. Successful completion of various business indicators.
3. Activity time:
March 5, 20xx - March 8, 20xx
4. Activity object:
All the customers holding our bank cards, passbooks, and new account customers.
V. Activities:
1. During the activity period, all the customers who have made fixed deposits in our bank can get the welcome "March 8" gift of true love back to the activity. The company's website has been updated with the latest information on the company's website, including its website.
2, during the event, in order to celebrate the "38" Women's Day I bank special launch two specifically for female comrades in the development of financial products: Wealth Bonds 77 period, 153 days, the annualized yield of up to 5.15%; Wealth Bonds 83 period, 365 days, the annualized yield of up to 5.4%; kind of high-yield, waiting for you to participate.
Sixth, the establishment of the activities of the leadership team:
Division of labor: during the activity, the branch tellers uniformly wear work badges, increase the affinity of the staff, highlighting the Bank's staff warm, friendly service image.
Han Dan is responsible for hanging a unified promotional banner in the outlets, promotional display boards; Wu Xiaoming is mainly responsible for the outlets of the promotional information desk to guide the work, guide customers to participate in the activities in an orderly manner, and actively do a good job related to the work of the receipt of prizes; Feng Changqiang is mainly responsible for the reception of corporate customers and service work, and actively guide the company's customers, record the basic information of the company's customers, and guide the company's customers to participate in the activities in an orderly manner, and actively do the company's customers to receive the prize work. The company's main responsibility is to receive and serve the company's customers, record the basic information of the company's customers, guide the company's customers to participate in the activities in an orderly manner, and do a good job of collecting the company's customers' gifts.
The front desk on the day of the sales staff, actively carry out the work of the network quality service, improve the counter for business service quality, do a good job of customer guidance, and effectively enhance the service image of the network.
Off-duty staff, one is responsible for the reception at the door, and effectively do a good job of guiding VIP customers and green channel services.
The other is responsible for the distribution of gifts and the background service.
The credit staff of the branch do a good job of introducing credit customers and actively participate in the activities of the Bank.
VII, the implementation of arrangements:
1, the lobby manager to do a good job in the business hall of the pre-publicity work.
Specific requirements: the lobby manager draped in colorful ribbons, in the lobby publicity and guide customers.
Wealth management manager draped in colorful ribbons, waiting for the lobby for business customers to publicize and explain financial products.
2, contact with the city branch of the personal business department, the use of information base to build SMS publicity platform, the bank's social security IC card customers to inform the SMS.
Specific requirements: contact with the personal business department An Bin, the use of SMS platform for IC social security card customers to send promotional SMS.
3, daily off-duty staff to carry out various units of door-to-door publicity.
Specific requirements: the salesman is divided into two groups, led by the assistant to the president of the daily off-duty staff into the unit, publicize the Bank's various products and send business cards.
Eight, the prize set:
brand toiletries, cosmetics and other feminine products.
During the activity period, anyone who comes to participate in the "Welcome" March 8 "sincere feedback activities, are gifts.