how to operate the vibrato short video? What should Tik Tok Basic Xiaobai do?
Three steps of Tik Tok operation: positioning → account preparation → output content
First, positioning
means what content should be output from your account and what kind of users will you attract?
different content will be recommended to different users, and the exposure will be different.
think about this step before you proceed to the next operation.
2. Account preparation
1. Just take a chance or have absolute confidence that you can output high-quality content.
Otherwise, prepare more. It doesn't matter if you have a new number or an old number. You just need to re-raise it, and you need to pay attention to it. If you do it in batches, it's best to have one mobile phone and one account, and don't connect to wifi.
2. Raise the number. If it is an old number, just hide the previous work and raise it like a new number. Raising the number is nothing more than using it like a normal user, and then letting the account be labeled accordingly, and this label is the positioning mentioned above. Label is very important, which will affect the recommendation. You must pay attention to it when raising the number.
Example: Make a personal IP of intellectual property rights, and finally attract users to WeChat, and realize it through paid consultation. At ordinary times, you need to brush a video related to intellectual property rights frequently.
In addition, pack your avatar, nickname, background and profile, and your profile is also one of the important means of advertising. Try not to leave contact information in the early stage, and leave it after the video is on fire, and you need to use homophonic words.
the maintenance number is basically about a week, and then go and see if the account number is labeled accordingly.
how can I see if my account has been tagged?
use other mobile phones to open the Tik Tok homepage of your account, and click the small triangle symbol at the top right to check whether there are "people who may be interested" and "whether there are accounts of the same type in this type that you are interested in" in the related accounts recommended by the system.
Third, the output content
1. Tik Tok recommendation mechanism: Baidu can do this, there is really nothing to say, so don't waste words here.
2. Tik Tok clearly doesn't recommend the contents:
picture carousel
soul chicken soup telling
no-mouth opening and unpacking
soliciting good things that mention the price
street interviews and selling irrelevant goods
performing a small theater
The above six kinds of videos are officially not recommended, so don't output this kind of content.
3. Content production
Props: a mobile phone+clip-on APP is enough, and lighting and radio are needed when appropriate.
Scripts: Scripts may not be understood. Simply put, what kind of content do you want to make and whether you want to appear in a real person? In most cases, you need real people to appear in the camera, because real people are more likely to get angry when they appear in the camera.
For example, if you want to make a Tik Tok that teaches girls to make up, what kind of content do you need to output?
It's nothing more than shooting some makeup artist, and how to show this makeup artist is your script.
Remember,
It is best to keep the video short and concise, so as not to affect the broadcast rate;
I would rather send a high-quality video every week than send some low-quality videos every day;
voice or dubbing is needed, and the voice is clear, without noise.
golden three seconds rule: attract users in the first three seconds, so open the beauty, handsome guys and beautiful women will always attract many people's attention.
In addition, you can also attract users through some special scenes or backgrounds, or say a good conclusion, a sentence introduction and so on.
video format: in short, it is best not to have a horizontal screen, which will affect the senses. Besides, 9:16 or 16:9, or you can customize it. It is recommended to have a full screen at 9:16.
subtitles: Although your Mandarin may be accurate, many users are used to reading subtitles. The subtitle style depends on your product and production content. It can't be said that gaudy is definitely not good, but if you are a middle-aged uncle doing dry goods sharing, it is definitely not good.
At the same time, it should be noted that subtitles should not be illegal, such as contact information, and some sensitive words need to be replaced by letters.
background music: just use the Tik Tok hit list, and you can match it yourself if you are inspired. Sometimes a soundtrack can lead to a video.
Sound effects: You can add some sound effects appropriately. Of course, you can completely position your Tik Tok account as sound finishing.
title: that is, the text entered when publishing. Don't underestimate the function of this text. This text is best related to the content and its own products, guiding users to comment, which can greatly increase the exposure and occasionally rub off the heat. At the same time, remember to add related topics and Aite Tik Tok's assistant when publishing.
release time: I don't pay much attention to it, which means that it should be released when there are many users, such as noon or evening.
4. Shake+,you can pay for traffic when appropriate. After all, there is less free traffic now, and sometimes you can pay to promote the video when it is not hot.
Finally, in order to run Tik Tok well, pure plagiarism and handling are no longer applicable, and it is not impossible to copy. Newcomers at the beginning usually do it by imitation, but it should be noted that copying also requires proficiency and secondary creation.
Here is a sentence:
Success =99% effort +1% inspiration.
99% of the effort is to let you constantly improve all aspects of details, because there are many things involved in Tik Tok's operation, such as people, filming, post-production, scripts, etc., and no one will pay attention to doing these well.
1% inspiration can make you popular overnight, and sometimes 1% inspiration is more important than 99% effort.