Why five-star hotel Chinese restaurant business is not good?
Why are Chinese restaurants in five-star hotels not doing well? What is the second most important thing? Why is there a boil? Why is the business of Chinese restaurants in five-star hotels not doing well? What are the reasons for the decline in business? What are the reasons for this? First of all, foreign managers can't recognize China's consumption habits. While foreign restaurants are small in scale, with many take-aways and unrestricted venues, China has more round-ups, and the venues are mostly in hotels, especially for big events such as weddings and festivals, which requires good hotel facilities and more service staff, and nowadays China's hospitality industry uses too many temporary staffs, which is not good enough to guarantee the quality of the service. Foreign managers do not understand Chinese Chinese food, I remember my boss catering director from many countries, came to Europe and the United States director, offal can not be on the table, many of China's food comes from the phoenix claw, pork belly, goose palms, and so on. Came a Korean director, cilantro in Chinese restaurants disappeared, remember even the decoration of the French incense, we also have one or two years of useless history, come a Southeast Asian director, always let you use both beautiful and edible materials to decorate, lettuce with Linlin all kinds of things, in the Chinese cuisine without the traditional beauty. Come to an environmentally friendly, shark fins will have to say goodbye, but also a do not eat shell seafood, shells can only be made less, a few years down the road, diners will have little interest in turning back? In terms of the cost of food from the restaurant, many hotels require banquets to gross margin of 33%, 34-35% of Chinese food, of course, this is not included in the service charge, if the Chinese chef is not a little bit of attention, your food and beverage costs a dollar something to be sold for five dollars, it is inevitable, due to the poor mobility of the food, which is the marginal cost. This will make Chinese people feel that the value for money, in 1996, participated in the opening of Xinjiang's Yindu Hotel, 16 years later, its food and beverage business is still very good, which mainly lies in the cost of not demanding a lot of relationship, of course, due to the management of the Chinese people, in the food category does not require a lot of also have a relationship. Foreign management is valued flow into, do not pay attention to personal skills, and Chinese food chef each position requires years of practice, need too much experience, and Western food ordinary chef to executive chef, university graduate just a few years, remember China's famous management, COFCO chairman Ning Gaoning once summarized that Western food is mostly factory production, Chinese food is mostly personal experience, it seems to be Chinese medicine and western medicine, and Nowadays, in the hotel industry, many of them only hire one or two Chinese food outsiders, and these people are mostly busy with management, and it's not easy to find experienced staff in the local area, and it's not easy to cooperate with them, which results in an unstable output. Due to the inexperienced staff, the difficulty of the dishes is greatly reduced, mostly simple and easy dishes to ensure that they are not complained at the beginning of the opening, which is also a choice of impatience. As foreigners do not understand Chinese food, not to mention the popular trend, which causes you do not give me trouble, I will recognize your Chinese food of the new hotel culture, resulting in the hotel chef inaction. Chinese chef chef's mobility of the whole hotel is the largest, because the Chinese hotel owners are mostly local owners, every day to eat your stuff, a little less than satisfactory, you may go home, and the knowledge is not comprehensive, the management level is not high, can make the boss satisfied with the chef, but in the restaurant to survive, and the foreign management company can only be impatient acquiescence. Of course there are many more, so that China's five-star Chinese food business is not good, but the local brand of five-star hotels Chinese food business will generally be better than the international brand, which is why many Chinese food owners to plug in.