If you have just keyed into the takeaway platform, and do not know how to operate, you may wish to refer to the following points:
Online product optimization
1. Differentiated pricing
Online platforms and activities demand should occupy more than half of the takeaway sales, product gross profit relative to the store canteen should have more room for maneuvering, the demand for takeaway will be the gross margin Ensure that the gross profit margin of 35% or more, especially for online sales of products for stores based on the price adjustment.
2. Activity Settings
Preferential activities full reduction, the preferential amount of the percentage weight of the threshold, a certain range of ranking based on this weight, the greater the weight the higher the ranking, and the fastest way to improve the ranking that is full reduction activities to improve, stimulate the rankings to improve the order quantity for a benign cycle of bad. Then supplemented by irresistible factors to enhance the order volume will be stabilized within a fixed range of ranking, the main purpose is to enhance the brand and store exposure in the platform, and then attract customers into the store to consume, improve performance while enhancing brand awareness.
3. Product images
Relative to the store, the online platform for product images is more demanding, because the customer's first impression of the product images, and no other reference to the situation, so the product images should be high-gloss, high-lighted with a white background to highlight the image of the product to the product with the core of the relevant packaging or for the body of the product, so that customers will not have the illusion that the food and the picture does not match the brand to produce dissatisfaction. Brand dissatisfaction.
Optimization of stores
1. Training for sellers:
Training content is mainly for the basic operation of the platform, including how to correctly use the platform, order taking methods (automatic order taking, manual order taking) daily data view, data analysis, customer evaluation response, commodity inventory management.
2. Takeaway loss reporting mechanism
Stores in the daily takeaway process will often encounter customers without reason to cancel as well as logistics errors in the delivery process resulting in the loss of meals, this situation should be to ensure that in the case of providing customers with high quality service to recover the loss.
3. Takeaway product delivery structure
Priority takeaway product delivery orders, takeaway products on the timeliness of the requirements of the high, for the brand has a certain degree of recognition of the customer, can be slightly slowed down
Takeaway promotion
1. stores two-dimensional code
Platform should be placed on the ordering page of the two-dimensional code at the same time you can make the table card and the lunch box sticker, the card is placed in the store, the lunch box sticker. Place in the store, lunch box stickers can be applied to the takeaway box to attract customers to buy back twice with the advantage of discount.
2. Offline promotion
Inherent stores already have brand awareness, you can consider placing a takeaway on the line in the store.